Mgmt 550

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MGMT 550 Course Project- Business Proposal

The Continuation of Stone Goose Brewery

Page 1
Executive Summary

Earlier in this class I had put together a power point presentation to the Board of Directors of
Stone Goose Brewery. Stone Goose has been a very conservative company that had shower consistent growth since it’s inception in 2009. As the CIO of this company, it is my job to look for opportunities to grow this company. An opportunity had come our way to be the sole supplier of micro beer in Wrigley Field, home of the Chicago Cubs, as well as get into 7 out of the top ten bars surrounding the ball park. It’s a great opportunity for a young company that would see tremendous growth from this expansion alone. The challenge is that the growth pattern goes against the current growth strategy put in place. The key is cost, and one of the biggest cost is advertisement which brings us to the use of Social Media. “ Through the use of Social Media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences, and knowledge.” Jeff Bullas This will be the key for me to try and change the mind of the Board. Word of mouth is one of the most inexpensive forms of advertising there is, and Social Media platforms allow us to get that rolling with very little cost. The rest of this proposal will consist of the plan that will show us how to accomplish plan the most economical, thorough way.

Page 2.
The How How will we accomplish such a feet. Well, it starts with presence. We can’t be make a name for ourselves unless we are smack dab in the middle of it. Setting up a regional office in Wrigley will be key, and allows us to keep a finger on the pulse of everything that is going on with our beer. As you can see there are many opportunities surrounding the ballpark for…...

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