Mkt 113 Part I Final Submission

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MKT 113: Final Project Part I Final Submission

Maika’i Feed is a new all organic pet product company available online and is in select retail stores. The company has an opportunity to expand it’s customer base and expand into more retail stores. The primary target markets is upscale middle aged couples that like to do their shopping online. This new pet product should be appealing to this target market to fit their healthier lifestyle.
To help Maika’i Feed have a structured planning method for the business, a SWOT analysis has been completed to identify the companies strengths, weaknesses, opportunities and threats. Maika’i Feed is highlighting two key strengths. The company is offering a money back guarantee, giving the customer an opportunity to let their pet food and having an all organic pet food using the freshest ingridients. The strengths identified should correspond well with the opportunites in this SWOT analysis. The first opportunity identified is a growning demand for organic foods. Maika’i Feed already offers an organic pet product that should fit in well with this trend to eat healthier organic foods. The second opportunity is to put Maika’i Feed’s product in more retail stores. Offering a money back guarantee will help gain a larger customer base. With a larger customer base more retail stores will be willing to have the product on their shelves for customers to have easier access to the product.
The primary target market for our pet product is upscale middle aged couples with kids. This group populates almost 2% of US households, that’s over 2 million households in the United States (The Nielsen Company, 2016). Geographically, these residents are amost commonly found on the west coast, primarily in central and southern California as well as other highly populated metropolitan areas. With a larger gerographic area, it is…...

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