Mkt 450- International Marketing Week 5 Individual

In: Business and Management

Submitted By orlamarilyn
Words 1427
Pages 6
Ethical Issues Riordan Manufacturing expansion to China.
Eva
MKT-450
February 6, 2013
Instructor: Charles

Riordan Manufacturing Expansion to China
Riordan Manufacturing Company focuses in development and licensing of its polymer patents and plastics headquartered in San Jose, CA. One of its top selling products is a plastic beverage container, which is manufactured in one of the company’s plant in Albany, Georgia. Because of the success in the United States, Riordan Manufacturing has decided to expand to Hefei China, which is considered the fastest growing city of China with a promise of financial stability to new companies according to China-Briefing, 2010. China is a good market because of the rapid economy growth and stability seen in the last years where China’s imports consisted of 30 % of them to United States, Hong Kong, Japan and other Asian countries (Amadeo, 2013). Riordan counts with a list of clientele in the United States consisting of department of defense, auto and aircraft parts manufacturers, appliance manufacturers and beverage bottles. Outstanding service and quality defines Riordan, therefore, great concern for up coming ethical issues with the expansion to China has come up. What is described as the performance of business activities relating to product planning, pricing, promoting and place being marketing. In contrast to marketing difference in definition comes in the term international marketing relating to the goal of direction of the flow of a company’s goods and services in more than one nation to increase profit (Cateora, & Graham, 2007). Although it sounds similar, marketing in China is quite different, and more complex than marketing in the United States because of the differences in cultures, religious beliefs, regulations, and tendencies each nation has. The challenge when marketing internationally is not only to make…...

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