Model Marketing

In: Business and Management

Submitted By ChicGeek
Words 1510
Pages 7
Assignment #1: Marketing Model

Model Marketing

Marketing 506 (Intergrated Mkt Communication)

Oct 23, 2012

1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.

Marketing plays an important role in creating a the solid position in the competitive market.

Organizations are also able to build competitive advantage through effective marketing strategy.

The importance of marketing for the business to be successful is so that firms can make

appropriate strategies to gain advantages. In today’s competitive environment, the success of a

business is solely dependent on the type of marketing. Most of the operations and aspects of

the business are based on the successful marketing. Marketing covers different components

such as personal sales, public relations, sales promotions and advertising. Marketing is the

process through which, business firms introduce and promote the product and services to the

potential customers. Without marketing, business firms can offer the products within its

industry; they cannot sell it to the potential buyers in other countries and industries (Gitman &

McDaniel, 2008). It is then very important for the business firms to make effective strategies

for marketing of products.

In the 21st century there is a high competition and business firms have to do marketing

in order to generate awareness among customers about their products & services. Marketing is

used in order to communicate with the customers to attract them for the product and services.

Company is also focused towards increasing the sales through effective marketing strategies. It

is then important for the…...

Similar Documents

Marketing Communications Model

... Marketing Communications – A Strategic Approach Approval of Term Project - Winter Semester 2013 Group Members: Ana Chan, Forhad Pavel and Sarah Daoudi Name of Company: Make-A-Wish Quebec Industry: Not-for-profit/charitable organization Description: Make-A-Wish Québec is the local and regional office of Make-A-Wish Canada, one of the largest not-for-profit organizations (In the world), that operates (36 countries) worldwide with offices spread across all continents. Founded in 1980, Make-A-Wish helps make children’s with life-threatening conditions’ wishes come true. Every year wishes are granted to children to give them strength and hope, and since its inception, Make-A-Wish has helped make over 250,000 wishes come true for children around the world. Mission Statement: Make-A-Wish’s mission is to bring hope, strength and joy to those children, through the help of partners, donors and volunteers, to “share the power of a Wish”. Partnership: The foundation has therefore secured multiple partnerships with multinational companies, in order to get funding, and make a name for itself as the major “wish” foundation in Canada. Among its partners, we can find “WestJet care for Children”, “Disney”, “Sony Canada Charitable foundation”, “Ikea”, “Honda” and many more. Events/programs: Make a Wish arrange some activities such as 48 hours ride for wishes, skate for the stars, Season of wishes in order to raise their fund for those......

Words: 284 - Pages: 2

The Merger of Best Productivity and Marketing Practice: a Strategic Model for Shoe Manufacturing Industry

...Draft August 9, 2013 Draft August 9, 2013 PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION Quezon City The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry A Research Proposal Presented to the Graduate School of Business Philippine School of Business Administration In Partial Fulfillment of the Requirement for the Doctor of Business Administration Program By: Ayuson, Franklin Estiller June 2013 The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry Franklin Estiller Ayuson Philippine School of Business Administration, Graduate School of Business, Aurora Boulevard, Quezon City, Philippines The Marikina shoe industry in the Philippines is in its biggest down shift. While it earns the reputation of being the country’s shoe capital, the emergence of globalization, trade liberation and intense competition has cause the decline of the industry. This study aims to determine the particular levels of productivity among the surviving manufacturer and the best marketing practice of the better shoe manufacturer brands. This study compares the best production practices of top shoe manufacturer and the traditional practices. The study shows that the best production practices of the top five shoe business in the locality and the entire country. This implies that shoe manufacturer seriously reconsider a paradigm shift from traditional “mag aareglo and......

Words: 1373 - Pages: 6

A Model

...A model is a simplified representation of some aspect of the world. In what ways may models help or hinder the research for knowledge? A model by definition is “a schematic description of a system, theory, or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics”[1] that implies that a model is supposed to be a helping hand while searching for knowledge in any subject. Sometimes however models can appear to be quite confusing as they are to general or too far away from real life situations. So how and in what way models can help and hinder the search for knowledge in natural sciences, human sciences and arts I am going to argue in the following essay. In school we learn all our subjects with the help of models and especially in natural sciences we need them in order to assume what might happen if, say in biology, in a cell there is a lack of oxygen and we know and can explain with a model of a cell and of the respiratory cycle how anaerobic respiration works and what it does and needs. With the help of the model and through logical connecting of facts that the student might already have, he can develop the thought in his or her mind and therefore gain new knowledge about a theoretical process that was proven to take place in the human body. Another model, which however is not as accurate also in Biology is the Sigmoid Population growth curve. It displays the population growth of a species over a period of......

Words: 1415 - Pages: 6

Mar 07 Marketing the All-Electric Suv – 2014 Tesla Model X

...Last month, California-based Tesla Motors reveled a prototype of their third model, the all-electric SUV Model X. The Model X will feature a first of its kind on passenger doors called Falcon Wings which have hinges on the top and open upward, rather than sliding sideways like the doors of typical minivans. Tesla expects to begin production of Model X in late 2013, and have them ready to be delivered in early 2014. The all-electric vehicle has already received positive buzz and Tesla reported that just one day after the reveal of the Model X, it received over 500 reservation requests, representing almost $40 million in potential sales. In a recent interview by GigaOM, Tesla’s CEO and co-founder Elon Musk mentions that the Model X will be marketed towards SUV and minivan consumers who look for a more functional SUV and a better style minivan. According to Tesla’s website, the Model X was “designed from the ground up to blend the best of an SUV with the benefits of a minivan, as only an electric car can. [The model X was] built around the driver—and six of her friends. It artfully provides unfettered performance and brilliant functionality.” 2014 Tesla Model X According to The Detroit News, Tesla last year invited a dozen Palo Alto, California-area women to its headquarters for a free-wheeling, three-hour-long focus group led by Franz von Holzhausen, Tesla’s chief designer. Tesla asked the participants, most of whom drive minivans and SUVs, to talk about their cars:......

Words: 535 - Pages: 3

Grapeseed Oil Marketing Model in China

...from South Africa. This report investigates and analyses the market for edible oil in China, grape seed oil in particular, to find out whether it would be profitable to sell it in China and find out the best channel of distribution. The study consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy. TABLE OF CONTENTS. EXACUTIVE SUMMARY TABLE OF CONTENTS 1.INTRODUCTION 2.PROJECT STRUCTURE MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT 3.1.2 POLITICAL/LEGAL ELEMENT 3.1.3 TECHNOLOGICAL ELEMENT 3.1.4 SOCIO-CULTIRAL ELEMENT 3.2 MARKET POTENTIAL 4. MARKETING STRATEGY 4.1 INTERNAL SWOT ANALYSIS 4.2 MARKETING STRATEGY THROUGH MARKETING MIX 4.3 MARKETING PROPOSAL REFERENCES 1. INTRODUCTION Nan Fei Long Food Trade Co. Is a company established in 2011 and is a Wholly Owned Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking for recommendations on how to launch and market the product in China. ......

Words: 4005 - Pages: 17

Marketing Models

...MKT 6362 Project Reports 1. Problem statement The data provided (Ketchupsas) is a subset of the data used by Kamakura and Russell (1989). It is household panel data on choices of ketchup brand as a function of price and promotion. We need to know how prices and display influence a family’s choice on specific brand of ketchup, comparing three brands (Heinz, Hunts, Del Monte) with others. The most effective element should be chosen so that we could give suggestions on how to make them more attractive to customers. The following questions should be answered in order to provide proper suggestions. * Evaluate the influence of different prices and promotions to choice * Study the price elastic of different brand * Conclude the analysis and provide some advice for different brands 2. Data and Methodology a) Data Description The data we have are panel data with 2000 observations. It includes customers’ preference of ketchups along with price and the promotion statue of three key brands. b) Methodology With such a dataset, the first analysis would be descriptive analysis. As we would like to know about difference between promotion and non-promotion, a chi-square test (t-test) could help to identify. Since we are interested in preference, the multinomial logistic is prefect for it. Considered it is a panel data, mixed effect should also be considered. We would also like to study the behavior of customer switch (which means a customer changes his...

Words: 3092 - Pages: 13

Marketing Model

...video as an Instagram tactic. Forever 21 has embraced Instagram video as a core social marketing tactic. For many young women in the Forever 21 demographic, the beginning of the new school year is a chance to reinvent their image and try out new personalities and styles. With this in mind, Forever 21 is centering this year’s back-to-school campaign on the idea of making a statement. A major driver of this campaign is an Instagram video contest that invites followers to upload a video of a dance routine with the hashtag #F21StatementPiece for a chance to win a $10,000 scholarship. As of this writing, the campaign has not even been up for two weeks and there have already been hundreds of responses. The kind of personal expression and effort it takes to come up with a dance routine, film it and then upload it is the deepest kind of engagement a brand can hope for. This is not the only way brands can leverage Instagram video to create better campaigns, but it does serve as a prime example of the power it can have. The company is using a good presence website with homepage and sub-categories. In addition, to promotional offers. I recommend blogging as an additional way for branding awareness. Registration * List other customer data of value the site could have added to its database at the time of registration. Explain why this data would be important to the company from a marketing perspective. If they know only email addresses, it's safe to say they could know......

Words: 840 - Pages: 4

Marketing Model

...Management Models... 150 Slides Product Promotion Price Customer Service Place People Processes Powered by www.drawpack.com. All rights reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units......

Words: 4759 - Pages: 20

Models

...Marian García Quintanilla A01191598 Grupo 5 Modelos Cuantitativos y de Optimización Trabajo de Medio Termino Artículo: A Multiple-Product Sales Force Allocation Model En el área de mercadotecnia, la mayor meta es lograr encontrar la estrategia que ayude a una empresa a vender lo máximo posible del servicio/producto que esta ofrece. Los vendedores se encuentran frecuentemente con la difícil tarea de promover cada elemento de una línea de productos en determinado periodo de tiempo. Es aquí cuando las personas que se dedican a el marketing entran en acción. Ya que la tarea previamente mencionada se vuelve un problema para el área de mercadotecnia por lo que se necesita hacer una decisión de venta disponible por medio de un sistema de asignación de tiempo en los diferentes productos que traiga un mayor beneficio a la empresa. El modelo de asignación se vuelve una herramienta esencial para poder cumplir con este trabajo puesto que es importante llegar a una estrategia acertada de la distribución de un producto dada la alta competitividad de el día de hoy. Tal menciona el artículo seleccionado cómo se utilizó el modelo de asignación para la fuerza de ventas de un fabricante de medicamentos éticos (medicamentos que requieren una receta para poder ser adquiridos por el consumidor). Se tomaron en cuenta varios aspectos de comportamiento que pudieran ser incorporados en el modelo de acuerdo a los puntos de vista del gestor del producto. Se utilizó: valor de la exposición......

Words: 366 - Pages: 2

Mkt 506 Wk 4 Assignment 1 Marketing Model

...506 WK 4 ASSIGNMENT 1 MARKETING MODEL To purchase this visit here: http://www.activitymode.com/product/mkt-506-wk-4-assignment-1-marketing-model/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WK 4 ASSIGNMENT 1 MARKETING MODEL MKT 506 WK 4 Assignment 1 - Marketing Model Write 4-6 pages paper that addresses the following. • Develop an argument regarding the significance of marketing to organizational success in the 21st century. • Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketingand Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified. • Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale. • Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Activity mode aims to provide quality study notes and tutorials to the students of MKT 506 WK 4 Assignment 1 Marketing Model in order to ace their studies. MKT 506 WK 4 ASSIGNMENT 1 MARKETING MODEL To purchase this visit here: http://www.activitymode.com/product/mkt-506-wk-4-assignment-1-marketing-model/ Contact us......

Words: 841 - Pages: 4

Model

...Abiola Idowu Ashford University BUS640 Operations Management September 26, 2011 Introduction: Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment, especially competitive strategy should be based on the understanding of an industry’s structure and the way they change. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porter’s model supports the analysis of the driving forces in an industry. Based on the information derived from the five forces analysis, management can decide how to influence or to exploit particular characteristics of their industry. The five competitive forces are typically described as follows: bargaining power of suppliers, the term 'suppliers' comprises of all sources for inputs that are needed in order to provide goods or services, supplier bargaining power is likely to be high when the market is dominated by a few large suppliers rather than a fragmented source of supply, there are no substitutes for the particular input, the suppliers, customers are fragmented so their bargaining power is low, the switching costs from one supplier to another are high there is......

Words: 3691 - Pages: 15

Mkt 506 Wk 4 Assignment 1 Marketing Model

...WK 4 ASSIGNMENT 1 MARKETING MODEL To purchase this visit following link: http://www.apexseekers.com/product/mkt-506-wk-4-assignment-1-marketing-model/ Contact us at: HELP@APEXSEEKERS.COM MKT 506 WK 4 ASSIGNMENT 1 MARKETING MODEL MKT 506 WK 4 Assignment 1 – Marketing Model Write 4-6 pages paper that addresses the following. • Develop an argument regarding the significance of marketing to organizational success in the 21st century. • Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketingand Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified. • Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale. • Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Apex Seekers aims to provide quality study notes and tutorials to the students of MKT 506 WK 4 Assignment 1 Marketing Model in order to ace their studies. MKT 506 WK 4 ASSIGNMENT 1 MARKETING MODEL To purchase this visit following link: http://www.apexseekers.com/product/mkt-506-wk-4-assignment-1-marketing-model/ Contact us......

Words: 1056 - Pages: 5

International Marketing Upsalla Model

...ECW 3301: CASE STUDIES IN INTERNATIONAL TRADE SEMESTER 1, 2016 ASSIGNMENT DUE DATE: Wednesday 4th May 2016; by 5pm Value: 15% Length: 2,500 words (excluding tables and figures) Instructions:  The assignment is worth 15% of the total assessment.  This assignment will be marked out of 100%.  Assignments should be computer-typed, double spaced, having a font size of 12. All pages must be numbered accordingly.  All figures must be plotted using computer (i.e,, using the Microsoft Excel program), do not “copy-paste” from other sources.  This is a group assignment. A maximum of 3 students can form a group to hand in the project. Your answers must be original.  All assignments must have a cover sheet and include a signed declaration that the work has not been plagiarised. Any student suspected of copying another person’s work or plagiarising from the internet will be thoroughly investigated. You need to send your assignment to Turnitin. You can first submit to Turnitin under “Assignment Submission - For Checking” and view your Turnitin report on the level of similarity between the submitted text and other. As a guide, NO more than 20% of your assessment should be quoted material, the reference list or bibliography is not included in this percentage (in both Turnitin for checking and final submission, please remove your reference list or bibliography). Submit the hard copy of your assignment (with cover page,......

Words: 540 - Pages: 3

Marketing Research & Advertising - Identify Two Research Questions Based on the Definition of the Marketing Research Problem and the Graphical Model

...com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Research & Advertising Q1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. Q2. Identify other potential sources of information about the weather. Q3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research techniques should be used? Q4. If a survey were to be conducted to determine consumer preferences for weather-related information, which interviewing method would you recommend? Why? Q5. Can observation methods be used to determine consumer preferences for weather- related information? If so, which observational methods would you use? Why? Q6. What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl? Q7. If the research design involves a survey of households, which survey method would you recommend and why? Q8. What kind of measures and scales will you employ in your survey? Q9. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so, which observation method would you recommend and why? Q10. Which syndicated services discussed in the book can provide useful information? The director of marketing for Chrysler is interested in knowing the psychological......

Words: 1080 - Pages: 5

In-Depth Analysis of the Business Model and Marketing Strategy Used by Jetstar Asia

...In-depth analysis of the business model and marketing strategy used by Jetstar Asia Business model of Jetstar Asia Upon its official launch in December 2004, Jetstar Asia launched an all-out aggressive expansion plan to operate numerous flights connecting Singapore to the major cities of the South-East Asia region like Jakarta, Pattaya, Surabaya, Shanghai, Taipei, Hong Kong, Manila and a few other cities in India. Jetstar’s targeted market would be a 'combination of business and leisure travellers' according to the company. Jetstar believed that their success would wholly be dependent on its ability to cultivate the targeted market and also have the advantage of serving highly populated major areas and cities by being the first Low-Cost Carrier (LCC) to do so by the addition of new routes to the destinations that are frequented by its targeted market. Unlike any conventional LCC which aims to only make air travel more accessible and more affordable to their target market by taking away all of the frills & entertainment on board to cut cost. Jetstar Asia employs a modified Low-Cost Carrier model which not only offered low fares by cutting away as much frills & entertainment costs as possible. While the same time offering some services and comfort typical of Full-Service Carriers (FSC) such a ‘Business class’ on-board its long-haul flights which offers meals and beverages, in-flight entertainment and seats covered in premium leather. Therefore it can be seen from their......

Words: 441 - Pages: 2

Misterio | Read more | dreamworks dragons rise of berk mod apk