Monsanto Place and Price Analysis

In: Business and Management

Submitted By pvest41
Words 1886
Pages 8
Monsanto Place and Price Analysis
Fundamentals of Marketing and Sales
BUS3030
Pamela Vest

PLACE

Distribution Channels
Monsanto, an agriculture company, creates, produces, and provides genetically modified seeds to farmers around the world. With the issues of agriculture, Monsanto is working to produce more, conserve more, and improving lives (Monsanto, 2014). As the world’s population grows and not enough of land suitable for agriculture, farmers must produce more. Farmer’s crops yield more, and are reducing water, nutrients, and energy by using the Monsanto seeds.
Monsanto creates genetically modified seeds in labs, by taking two good parents and breeds them to produce an offspring plant that is suitable for a certain agricultural area. With manufacturing plants, seed production facilities, and research centers scattered around the world, Monsanto distribution channels are focused around the geographic area near these facilities. Monsanto produces the seeds in their plants and must produce and distribute enough to meet the weekly high demands of farmers. With the precise timing the production and distribution plans due to the high demand, make for a more credible business approach. Monsanto manufacturing plants lack the storage spaces for the seeds, resulting in Monsanto having to use Public Storage facilities. Once at the public storage facilities, seeds are then delivered to distributor warehouse, and then they are delivered to retailers, whole sellers, trade partners, then to farmers. Bulk terminals do not deliver to warehouses, but straight to the retailers from the plants. Placement Strategy With the seasons, farmers are in demand for certain products and certain times. Monsanto not only has to consider the seasons, but must also consider the active ingredients. With products having to be made a least 6 months before the farmers growing…...

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