In: Other Topics

Submitted By tunayturan
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Central Issue

How Monsanto might address the high demand in global agricultural market.

According to growing world’s population, the global demand on the agricultural products is increasing because the population is estimated to increase from $7 billion in 2012 to $7.2 billion in 2014. With increasing demand, the farmers and growers need to enhance their productions capacity to be able to meet the high demand. This means that there is an opportunity for the agriculture companies. Monsanto needs to address this opportunity to keep its position in the market and become stronger. According to MarketLine report (2012), the company’s revenue was $11,882 in 2011 and Asian-Pacific region covers $841 million of the total revenue, which is equal to 7.1% of the total revenue. The report also indicated that 4% growth was reported in the Asian-Pacific agricultural market in 2010. The value of the Asian-Pacific agricultural products market is expected to increase from $915.4 billion in 2010 to $1,228.4 billion in 2015. Especially, the Indian agricultural product market is expected to have a great growth by 2015. The MarketLine report estimated that the value of the Indian agricultural product market is going to grow from $126 billion in 2010 to $217.5 billion in 2015. This means that 72.6% of increase is expected by 2015. Monsanto has a great position in many countries’ market such as the US, Europe-Africa and Brazil. In order to become stronger in the global market, Monsanto needs to address the opportunity to be able to meet the high demand especially in the Asian-Pacific agricultural product…...

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