Mr Questions

In: Business and Management

Submitted By FarisJS
Words 631
Pages 3
Questions

Chapter 1

Q1) What is marketing research?

Marketing research is gathering and analyzing data to help make marketing decisions.

Q2) What is the relationship between the marketing concept and the existence of marketing research?

Marketing concept means that the company only introduces what consumers need and want. To know what consumers need and want you should apply marketing research.

Q3) What is the importance of marketing research?

The importance is to study the change of the external environment and the continuous change of people’s tastes to make better marketing decisions.

Q4) What are the 3 roles of marketing research

1) Descriptive role 2) Diagnostic role 3) Predictive role

Q5) What is the relationship between marketing research and the marketing environment?

Marketing research aims to study the marketing environment to make better marketing decisions rather than using judgments.

Q6) What are the types of marketing research?

1) Applied: to better understand the market (Specific) 2) Basic: To expand knowledge (General)

Chapter 2

Q7) List the different steps of the market research process?

1) Identifying the problem, objective, and hypothesis 2) Creating the research design 3) Creating the research method 4) Selecting the sampling procedure 5) Collecting data 6) Analyzing the data 7) Writing the report 8) Follow-up

Q8) Briefly define each step, what are the major issues in each step?

1) To identify the main phenomena 2) Choosing between descriptive or causal research designs 3) Choosing between survey, observation, secondary data, or experiment research methods 4) Selecting a sampling method (probability or non-probability) 5) Collecting the data by the research method chosen earlier 6) Studying the data that we collected…...

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