My Life

In: Business and Management

Submitted By triggins
Words 303
Pages 2
Sales & Marketing Plan for IQPC

Analyze the current market and situation for your products. Review what current marketing efforts are generating sales and what efforts are lagging. Look at your competitor's marketing strategy and advertising and determine the best methods of gaining a competitive advantage and market share
Design specific objectives that you want to achieve that will generate sales. Place them in your marketing plan along with specific dates for milestone achievements needed to achieve the objectives you outline. Consider specific sales goals, product changes and advertising strategies. By building in checkpoints and specific objectives, you create a chart for success and rallying points to spur employee excitement
Create programs and plans to meet each objective you propose. Make these programs specific and detailed, but allow room for management changes during implementation. Consider creating new marketing messaging, changing product packaging, increasing distribution channels and creating new advertising campaigns. Be realistic with your programs and tie each plan to your objectives for maximum benefit
Draft a budget that accounts for all costs needed to achieve your objectives and plans. Use specific figures whenever possible and estimate costs where you do not have specific information. Provide justification for spending and provide ROI (return on investment) analysis figures to back up your rationale. The goal is to obtain full funding for your entire marketing plan objectives so you can successfully generate sales
Gain consensus on your marketing plan from key individuals in your company. When you have support from the entire company, appropriating finances and resources to meet marketing objective is easier. Throughout your marketing plan year, monitor the success of each plan and ensure milestones are reached. Monitor the…...

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