Myproject Nissan

In: Business and Management

Submitted By jusdreamboy
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Nissan LEAF

Ace* Advertising

I. SITUATION ANALYSIS

• CURRENT USER

Since Renault-Nissan is introducing “Leaf” for the first time in Singapore, there are no current users for the product in market.

• PRODUCT EVALUATION

The Nissan LEAF (Leading, Environmentally friendly, Affordable, Family car) is a fully electric, zero emission, 5-door hatch back car that was introduced in 1999 by Nissan.

It was first launched in Japan and United States in December 2010 further in Europe and since then it sold more than 27000 units worldwide.

Nissan plans to launch LEAF by September 2012 with an on road price of close to SGD 90,000 after a substantial deduction in COE (Certificate of Entitlement) and other taxes based on TIDE Plus scheme by Singapore Energy Market Authority and Land Transport Authority.

• COMPETITIVE ANALYSIS

Though the Nissan LEAF has many market competitors in Singapore, its main rivals are the Mitsubishi I-MiEV from the electric vehicles segment and the Toyota Prius C from Hybrid segment.

The following is the competitive analysis between these two major brands and Nissan LEAF:

|Name/ Specifications |Nissan LEAF |Mitsubishi i-MiEV |Toyota Prius C |
|Engine |80 kW, 280 Nm Torque |47 kW, 180Nm Torque |HSD Electric motor~40 kW, 90NmTorque |
| | | |Hybrid output ~90 kW |
|Type |5-seater hatch back |4-seater hatch back |5-seater hatch back |
|Range |100 Miles |80 Miles | NA…...

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