Natura

In: Business and Management

Submitted By Marce
Words 1165
Pages 5
|Company |Natura Cosmeticòs |
|Location |Cajamar |
|Date | |

Natura was founded in 1969 and became the leader of the Brazilian cosmetics market (21% of market share). Natura possesses more than 600 products in its portfolio, and have maintained a consistent growth for the past few years above competitors in the direct sales sector. Approximately 5.9 million employees and 719 million consultants are working in 2007. Natura is principally focused on the Brazilian Market, which represents roughly 95% of gross revenues. Beyond in Brazil, Natura has operation in Argentina, Chile, Peru, Bolivia, Venezuela, Mexico, and France (Natura plans to enter the US market in 2009 has been postponed due to the global economic crisis). The sales volume has been R$ 4,302 million in 2007. R$ 108.4 million has been invested in innovation (information system, logistic and R&D) and CSR during 2007.

Natura set up two company motions: 1) cosmetics as a means for self-knowledge and to promote well-being and 2) human relations as a way to express life. The reason for being is creating and selling products and services that further well-being/being well. Well-being is the harmonious, pleasant relationship of a person with oneself, with one’s body. Being well is the empathic, successful, and gratifying relationship of a person with others, with nature and with the whole. They also believe that life is a chain of relationships. Perceiving the importance of relationships is the base of the human…...

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