Newspaper Advertising

In: Other Topics

Submitted By noellecpa
Words 1228
Pages 5
Newspaper Ads

Overview

This lesson introduces students to advertising in news papers. It begins with a discussion about the differences between display and classified advertisements. Students will also look at why newspapers need advertising and how it may influence newspaper content. In groups, students explore the "tricks" used by advertisers to attract consumers. They then create their own ads, take a print advertising campaign and apply it to television, and look at the differences between print ads and advertising on the Internet.

Learning Outcomes

Students will demonstrate: • an understanding of how advertising works • an awareness of the role advertising plays in sustaining newspapers • an awareness of how advertising may influence newspaper content

Preparation and Materials

Each student should have a whole newspaper to browse through and to clip ads from.

Procedure/Discussion

Inside the newspaper are pages of stories and pictures. Often the pictures go with stories, but sometimes the pictures are advertisements, or ads. Ads are space in the newspaper devoted to selling something. The ads scattered throughout the paper are called display ads. They usually have pictures or graphics with them, and can be anything up to a full page in size. Allow students time to browse through the paper and look at the ads.

Keep them focused on the ads by asking: • What makes you stop and look at the ads? • Are the pictures in colour, or black and white? • Which pictures do you like the best? Why? • What kinds of things are being sold? Do you think you would buy them? • Are there ads for things that kids would buy or use? Why or why not? • How big are the pictures? Do they take up the whole page, or only part? Are they bigger or smaller than the stories on those pages? • How many ads are in each…...

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