Nike and the World Cup 2010

In: Business and Management

Submitted By salmadahbi
Words 1332
Pages 6
Salma Dahbi
MKT 5305
December 2nd, 2015

Nike Football: World Cup 2010 South Africa

Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time.
The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors. Last but not least, the author discusses and suggests few tactics and action plans that could come to the aid for Nike to secure future market share.
Nike has used different business strategies to build and keep its reputation of being the leading manufacturer of athletic apparel and footwear. Among these strategies, Nike has planned to focus attention on promoting sustainable products…...

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