Nike Organizational Behavior

In: Business and Management

Submitted By dforino
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Daniel Forino MBA 592.01.02 Organizational Behavior Winter 2013 Professor Nugent Culture Paper The company/organization I have selected is Nike Inc. Started as Blue Ribbon Sports (BRS) in 1964 by founders Phil Knight & Bill Bowerman and BRS started as a distributor for Onitsuka Tiger a Japanese shoemaker (now ASICS). Not just distributors, BRS were a part of the design process of the Onitsuka Tiger brand. In 1971 BRS branched out to start their own product offerings with the vision and company mission to provide “innovation in search of better, lighter, faster product performance”. This has been one of Nikes core competencies since its inception (officially Nike in 1978) but over the past decade has worked diligently on integrating Innovation & Sustainability into its core competencies. NIKE, Inc directly employs more then 38,000 people throughout the world and contracts directly with factories and manufacturers to employ an additional 800,00 employees. Nike issues a corporate responsibility report every 3 years, in which they identify the goals, successes and culture of NIKE Inc as an organization. Although the fiscal year 2009 (FY2009) and fiscal year 2012 (FY2012) reports touch on many of the same issues, it is clear that the FY2009 Corporate Responsibility Report focuses more on the organization and its internal structures. As NIKE Inc, maintains both dedicated staff and contracted labor with manufacturers and factories, they are tasked with both developing an organizational culture in their factories. Throughout the 1990’s NIKE Inc, was criticized for its use of sweatshop labor in the manufacture of its products. Although at the time many companies were involved in similar labor practices NIKE Inc.’s size as the largest provider of athletic apparel

worldwide drew greater criticism. As per the report NIKE Inc, Human Resources Management (HRM) adopted the…...

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