Nirdosh

In: Business and Management

Submitted By razr
Words 2269
Pages 10
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BHAVSAR'S HERBAL SMOKING DEVICE

- NIRDOSH

Mr. Natvarlal Bhavsar, owner of the Maans Products (India), Ahmedabad was reviewing his six/seven years of experience of developing the product "NIRDOSH" (a unique non-tobacco smoking device) as well as the marketing strategy for popularizing "NirdoshJf. Nridosh a unique non-tobacco smo~ng device wc!s developed in 1982 by Maans Products, Ahmedabad. This was made from 14 herbs which were turned into granular form and rolled into tendu leaves in the shape of cigarette. These were then packed into a cigarette-type cardboard box which was in turn covered by cellophane wrapping. The Company:
.r

Maans product, Ahmedabad was a family owne"dproprietary organisation. Mr. Bhavsar, Senior, had been running a biri manufacturing and marketing enterprise for about two decades. This was a family business he had ~nherited. The total sales volume of this business was Rs.lO lakh a year. In 1980s his two sons joined the business after finishing their education, one of which had passed his B.Com examination before an year. In addition, another youngster, a distant cousin also worked for the firm. A third son., who appeared for 12th Board Examination did not perform that well to enter science stream and hence tleclded to assist in the business along with registering himself into "some vocational correspondence course in sales and marketing management Mr. Bhavsar Senior: He appeared to be in his early . fifties. He wore khadi dhoti kurta and a. white cap. He was the one who picked up the idea of manufacturing non-tobacco smoking device and spent most of his time worrying about it leaving the overseeing traditional business of :Biri manufacturing Jmarketing to the youngsters. He has been so deeply involved (missionary zeal) with developing and propagating this new product that he had not been able to think of anything else…...

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