Nokia Company

In: Computers and Technology

Submitted By odiljon
Words 1020
Pages 5
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Our discussion begins with systems failure and systems failure analysis definitions. A systems failure occurs when a system does not meet its requirements. A laser failing to designate its target, an aerial refueling system failing to transfer fuel at the proper flow rate, a blood chemistry analyzer failing to provide accurate test results, a munition that detonates prematurely, and other similar conditions are all systems failures. A systems failure analysis is an investigation to determine the underlying reasons for the nonconformance to system requirements. A systems failure analysis is performed to identify nonconformance root causes and to recommend appropriate corrective actions.
Nokia smartphones provide security and device management capabilities for both the business user and company IT needs. For most business users, security is a transparent feature that enables safe usage of the smartphone. Companies whoenable their employees to access email and other intranet data from smartphones, security accompanied with device management, provides tools to protect sensitive company data against unauthorized access.

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Security foundation Nokia Lumia smartphones are shipped from the factory with a pre-installed Nokia certificate. Certificate is used to validate that the smartphone is running Nokia validated authentic software. Certificate is always checked at the time of flash. Nokia certificate is written in the eMMC Secure Storage and forms the foundation for smartphone security. Device lock and wipeNokia Lumia smartphones can be locked using simple PIN or alphanumeric password. Device locking is the first line of defense to protect both personal and business data against theft or loss. User can set the password individually or IT administrator can enforce the use of passwords via Exchange ActiveSync policy. Device can be wiped remotely either…...

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Nokia

...issues: Nokia has been one of the best companies who have innovatively grown in the telecommunications industry for a while now but this era has seen to be slowly declining because of how the leader of ‘Nokia’ couldn’t cope up with the ever changing market and demand of consumers leading the shares of Nokia to decline. Nokia’s management wasn’t able to move with the changing of demand and invent new product ideas in the market where their competitors invented and reinvented and overthrew Nokia in just few years. The management didn’t take appropriate feedback from the consumer adjusting to their needs and suggestions. Nokia’s ‘Research and Development’ department is or rather has been inefficient, their jobs were to develop advanced ‘smartphones’ before their competitors. Nokia has been losing market shares and bankrupt due to poor management and a poor R&D team. “Nokia's approach to innovation will require radical changes. This company that achieved so much with its product design skills in the previous decade must develop an entirely new set of innovation skills in order to create, develop, and manage a platform” (Chesbrough, Nokia's real problem: The commodity trap 20122). 2.2 Human Resources Issue: The reason of decline of successful company like Nokia is purely caused by slow, inefficient and deterred people on the “bus”. They have repeatedly been unable to come up with new ideas or be able to enhance their technology in cell phones. The marketing team of Nokia has......

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Nokia

...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen......

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...Strengths, Weaknesses, Opportunities, and Threats Analysis Strengths The strengths that Nokia could be gaining from the acquisition would be total control of the company, acquiring stock for a minimal price and reducing the overall cost. There are also other factors to include with regards to the acquisition. Nokia could block their major competitors with this acquisition and bring in a higher net project through the acquisition. Whether the acquired firm is left independent or dissolved within Nokia operation, the takeover can be a win-win situation. End-to-end solutions. Acquisition of a parallel unit will greatly augment Nokia's Consumer Electronic and Cable manufacturing portfolio and allows it to offer end-to-end manufacturing and warehousing solutions. Dominance over market share. Acquisition can bring in a positive cash flow, untapped lines of credit, and the customer base of the acquired firm. Acquisition also provides added support to N仗Nokia's operations and enhances market share in different aspect. Assets control. Nokia can control more assets for less money through the merger than if it was to acquire those assets any other way. Weaknesses The weaknesses in business acquisitions mostly comes from risk's taken within the merged company or through external factors. As lucrative the deal may be, facing problems are much of reality that Nokia has to encounter. A serious opposition to the merger can be the management, labor unions, the......

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... Executive Summary Nokia’s reign as the world’s biggest seller of mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry. During the period of 1991 and 1992 the company lost FM482million ($120 million) on its major business activities. In 1992 a new group chief executive, Jorma Ollila was appointed. Jorma Ollila’s mission was to formulate a strategy that was going to rescue the company from its losses, into a profitable organisation. The report focus on Nokia’s reason to select one area of development out of four, the significance of the introduction of new Android software for Nokia’s chosen strategy and the importance of management teams to strategic choice. In dealing with the first section on the study case , the author analysed the three elements of the strategy context used by the management team and then discussed strategic risks associated with focusing on the single development area out of four. Lynch (2012:421) defines strategy context as being concerned with the circumstances surrounding and influencing......

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Nokia

...Struggling Nokia aims high with low-end phone Bargain-basement handset touted as cash spinner in battle to catch upmarket rivals Tuesday, 30 April, 2013, 5:32am * The Nokia 105 has been released in some Asian markets. As Nokia battles to catch Apple and Samsung Electronics in the market for smartphones costing US$500 or more, it's counting on a bare-bones handset that sells for just US$20 to give it an edge. Priced 97 per cent below the latest iPhone, the Nokia 105 features preloaded games, a colour screen, a radio, a speaking clock and a torch. The phone, Nokia's cheapest, has been available for a few weeks in India and Indonesia and will soon start selling in Europe. Even with its bargain-basement price, the 105 is critical to Nokia's entire handset business. Nokia reported on April 18 that it sold about 11 million fewer mobile phones in the first quarter than analysts had projected, with sales of basic phones plunging 21 per cent to 55.8 million units. A failure to revive the low-end business would leave Nokia without an important source of cash as it seeks to develop challengers to the iPhone and Samsung handsets that run Android. Falling sales of simpler phones were "definitely worrisome", said Mika Heikkinen, a fund manager at FIM Asset Management in Helsinki."They have to get this under control." Nokia chief executive Stephen Elop points to the 105 as a signal that the low-end business can recover after a difficult quarter. While demand for the iPhone...

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Nokia

...Nokia: Nokia Corporation is a multinational communications and information technology corporation (originally a paper production plant) that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia owns a company named Nokia Solutions and Networks, which provides telecommunications network equipment and services. As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales in more than 150 countries, and reports annual revenues of around €30 billion. By 2012, it was the world's second-largest mobile phone maker in terms of unit sales (after Samsung), with a global market share of 18.0% in the fourth quarter of that year. Now, Nokia only have 3 per cent market share in smart phones. They lost 40 per cent of their revenue in mobile phones in Q2 2013. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years its market share declined as a result of the growing use of touch screen smart phones from other vendors—principally the iPhone, by Apple,......

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Drafting “an Analysis of Marketing Strategies of Nokia Company”

...paper is manly discussing the marketing decisions of the company in the Smartphone market and the mobile phone market is ignored, as the product is sidelined due to changing customer needs. More specifically the analysis focus only on Nokia Lumia series, as this products seem to be marketed in order for Nokia to achieve its main goals in the smartphone market. 1.2 Terminology Smartphone - Mobile, build on mobile operating system, addressing many features such as cameras, media players, Internet, GPS that form a device with multiple usages. Apps – Refer to application software for mobile phone. Apps are the programs that Smartphone users can download, for their software. Apps are very important as by downloading these, the users can customize their products according to their needs. 1.2 Methodology In my analysis I have perceived as relevant to explore the competitive situation in the Smartphone industry. For this analysis I have chosen to use Porter’s Five Forces. I find the method suitable as it exposes every aspect of the competition in an industry. It is important that Nokia is aware of the dangers of the various sources of competition, so it builds its marketing strategy protecting from those. I choose to use SWOT analysis to map the environment of Nokia. The method is a way to better explore the strengths, weakness, opportunities and threats for Nokia. SWOT analysis will help me understand whether Nokia has build its strategy utilizing its strengths......

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Nokia Company

...wide range of   product portfolio including over a hundreddevices. Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the firstchangeable faceplate or short-message chat function and so on. Nokia offers various mobile phones with varied quality, shape, size and color. Product segmentation is very significant factor in the mobile device market to reach all consumers. Nokia cell phones can be divided into three categories which is business line, the multimedia line and the connect line. The business line refers to the mobile phones that have priority functions such as connectivity (Bluetooth, WAP, internet connection), time management applications such as a calendar. The multimedia line is targeted the young users with N-series mobile phones that enable users to watch video and TV, play games, listen to music and the other features such as navigation, large capacity hardware. The connect line category's users consist students who do not have disposable income or do not want to pay a lot of money for a mobile phone.These devices are still stylish and equipped some technological features such as internet, camera and mp3 player.The market researches of Nokia shows that the consumers make decisions in accordance with their own preferences, the product brandand the ability of the economy when supplied with the mobile phone products with the same quality. Thus,researchers in Nokia analyze the different personalities, divide consumer groups......

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Nokia

...BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in a car in 1982. After 10 years, in 1994 Nokia concentrated itself in the telecommunications with the GSM technology, launching the 2100 series. The company predicted to sell four hundred thousand phones, but the sales reached twenty millions. Nokia became a world leader for the next 10 years, when in 2004 started to lose market quotes, losing 35% of the world market. It’s in 2007 when Apple lunched its first Iphone that the loss of Nokia leadership was consolidated, since there only drops in the market and profits. In 2011 the process of Nokia being bought by Microsoft started and nowadays Nokia Mobile is part of Microsoft group. NOKIA’S VISION AND MISSION Nokia’s vision has been the same for about 20 years and it is simple: Connecting people. Its vision is to transform the whole world in a small village, making possible a small farmer in Africa to connect with the world as well as facilitating the communication of a big CEO in New York. Their......

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Nokia

...CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics | - The manufacturing happened inside company and then outsourced when cheaper producers arose. | Cost advantage: The company could focus on specialties and improve its production | | Operations | - Relation with Government (Page 2) - Focused on fewer acquisitions (Page 3) | Cost advantage: Easier to get bank loans, stable cash flows and well protected patents for research. More resources in core business | | Outbound logistics | - Standard system with SIM card working on every network. - Negotiated GSM infrastructure, made handsets consumer item(P6) - Focus on Finland, then in close countries to end up with a global internationalization (Page 2) | Differentiation: Competitors didn’t offer that standardization at the time Cost advantage: Standard products and bigger markets guarantee a strong demand which implies a bigger production | | Marketing | - Kairamo (Page 2) decided Nokia should expand into world market for survival. - Focused on selling cheaper......

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Nokia

...1. Provide a brief background of the company and the industry Background of company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network infrastructure. The world’s most popular phone was launched in year 2003 which is Nokia 1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013,......

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Nokia

... Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market situation. It takes into view factors such as a firm's overall marketing objectives, consumer demand, product attributes, competitors' pricing, and market and economic trends. The term pricing technique is also called cost plus because it attempts to secure the firm against a loss by imbedding marginal and fixed costs into the price consumers pay. The term plus refers to markup, which may ensure some strictly positive profit. If, the firm sets markup = 0, the firm breaks even because the price equals the average total cost. Objective of the study: The objective of the study is to see the different pricing strategies used by Nokia for its different products. Nokia started by making paper – the original communications technology Nokia was founded in 1865 by Fredrik Idestam in Finland as a paper manufacturing company. In 1920, Finnish Rubber Works became a part of the company, and later on in 1922, Finnish Cable Works joined them. All the three companies were merged in 1967 to form the Nokia Group. In the late 1970s, Nokia......

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Nokia

...Index a) Nokia Corporation 1. Introduction 2. History i) Pre telecommunication Era 1) Industrial conglomerate ii) Telecommunications era 1) Networking equipment 2) First mobile phones 3) Involvement in GSM 3. Acquisitions 4. Logos b) Global Market Captured/Targeted By Nokia Corporation c) Peru i) Quick Facts ii) General Overview iii) Economy iv) Challenges v) Economic Indicators d) Entry Strategy For Nokia Corporation to Enter in Peru i) Political factors ii) Social Factors iii) Economical factors iv) Technological Factors v) Environmental Factors vi) Legal factors Nokia Corporation Introduction Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of €1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its global device market share was about 33% in Q2 2010, down from 35% in Q2 2009 and unchanged from Q1 2010. Nokia's converged device market share was about 41%......

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Nokia

...Executive Summary Within two decades, Nokia, a company that started as a wood pulp mill in 1967, became a leader in electronics manufacturing. Nokia has a complex supply chain making over 900,000 devices daily with 100 billion components from 60 different suppliers. (Nokia India: Battery Recall Logistics, 2011) During the company’s peak they experienced a defect with one of their batteries that challenged the company is ways they didn’t expect. What they initially thought would be a simple minimal recall of the affected batteries turned into a reverse logistic nightmare that put a strain on their resources. Once the media released the recall and headlined the potential of an exploding battery, Nokia was overwhelmed with requests for replacement batteries. As the company tried to devise a plan for the consumer to check if their battery was affected they ran into many logistic issues on access to internet, inability to deliver replacements due to topography conditions and unnecessary widespread panic. A well-defined media plan and recall process would have aided Nokia in being able to be proactive should a recall situation arise. Background Prior to venturing into the telecommunications industry in 1967, Nokia, named for its location on the banks of Nokianvirta River, was simply a wood pulp mill. The founder, Fredrik Idestam opened this location as a follow-up to his first paper mill near the Tammerkoski rapids in southern Finland. In 1967 Nokia AB, Finnish Rubber Works......

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Nokia

...1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their product differentiation, service differentiation provide new classic models, features and long lasting batteries. We hopefully say that, this particular customer driven marketing strategy should be widely followed to achieve the unified whole. 2.Introduction The company I have chosen to analyze in my assignment is the mobile phone giant Nokia. This assignment tells us briefly what Nokia actually is, its Customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the Various Market segmentation Strategies, target market strategies and differentiation and positioning their products to desired market with customer satisfaction. Since January 2004, Nokia Group has consisted of four different business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “In addition, there are two horizontal groups that support the mobile device business groups: Customer and Market Operations and Technology......

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