Nokia Swot Analysis (Barney, 1991).

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Nokia SWOT analysis (Barney, 1991).
Internal analysis (Resource-based model)
Strengths – Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader, such as: Jorma Ollila. – The market leadership in the mobile industry. – Strong brand name and company image in the global market – Has its own manufacture and network. – Product innovation. – Economy of scale
Weaknesses – Complacency and arrogance. – Few customized, operator-specific handsets. – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators.
External analysis (Environmental models of competitive advantage)
Opportunities – The emerging market in developing countries, such as China, India – The emerging market for high-end mobile phone such as business user phone.
Threats – Facing more new competitors, especially from Asia. – Stronger buyer power from the network operators. – Lost market share – The market becomes saturatedong competition in mobile industry

OPPORTUNITIES
LG: its slowing down and has not had any product innovation in the last 6-8 months. innovation in the last 6-8 months.

The Indian Mass Market.The Indian Mass Market.

The high end value driven proposition helps increaseThe high end value driven proposition helps increasethe Market Share.the Market Share.

Samsung is well known for it product differentiationSamsung is well known for it…...

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