One Versus One

In: Business and Management

Submitted By karansarna
Words 1943
Pages 8
these sub-brands are endorsed by the parent and yet maintain their own distinguished persona and value proposition in the consumer’s mind. A complete break away from the parent that is the creation of an individual brand would not be possible for Marriott in this case. Primarily because here the consumer is looking for her needs to be met within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving a larger goal. Let us consider the examples of telecommunications player Tata DoCoMo and two-wheeler major Bajaj Auto, two brands that have chosen to take completely opposite routes around the same time to illustrate the dos and don’ts of the branding journey. And yet, each has valuable lessons in store for future managers.

One versus many
The Strategist looks at the recent experiences of TataDoCoMo and Bajaj Auto to check if the textbook assumptions about umbrella versus multiple branding stand true on the ground
MASOOM GUPTE he standard view of business growth is that growth is always good, bigger is always better and that companies must grow or die. While every company aspires to grow its business, an expanding business brings with it a host of new risks: too many people, too many locations, too many products and at times, too many brands

T

to contend with. At least for marketing managers the choice is clear: they have to decide whether they prefer the simplicity of unified or umbrella branding or the frenetic juggling of a multi brand portfolio. The choice appears simple but it is not one that can be settled by the flip of a coin, or the roll of a dice. In The New Strategic Brand Management, author Jean-Noel

Kapferer writes that the decision regarding the number of brands to be retained is closely linked to an analysis of the brand’s…...

Similar Documents

The One

...The One Minute Manager The objective of the book ‘The One Minute Manager’ by Kenneth Blanchard and Spencer Johnson is to define the effective managers in this dynamic world of business where various external and internal factors influence their performance. The One Minute Manager is good and powerful for anyone who has problems getting the most out of their staff. This book provides a useful model for opening up and stimulating the minds of everyone in the organization to accomplish more. The One Minute Manager provides a positive role model for the people managing his employees. The One Minute Manager is a remarkably simple system to learn and apply and will help you improve employee performance. It will make you feel that you are a better manager because you can be proactive rather than reactive by setting goals and providing quick feedback on performance whether good or bad. It will make your staff feel better about their work even those that receive a few ‘one minute reprimands’. They will finally know what is expected of them and through the reinforcement of praising and reprimands they begin to understand their role and the consequences. This book contains these three main ideas: One Minute Goal Setting, One Minute Praising and One Minute Reprimand which are the tools to develop an excellent manager. As we go on the story, the author started it with the young man searching an answer whose quest is to find managers who make both their organization and people with......

Words: 1372 - Pages: 6

The One

...proposition. At least one man asked why wait until the night. Another checked his mental calendar and said he couldn't today but what about tomorrow. Another who refused on account of being married apologized for having to refuse on account of being married. Meanwhile just half the men agreed to go out sometime. Extrapolating the finding to the real world means that on any given first date, the man would sooner sleep with the hostess than dine with his companion. The study seemed to confirm every stereotype anyone ever held about what men want (for the purposes of this article, what heterosexual men want). We want women. Now, please—although tonight will do. At worst tomorrow. We want them like that old Army poster with the finger pointing outward. We want you. We want you like we're all Uncle Sam, and dammit if the Germans aren't at it again. Pack up the lab equipment, please, shut off the lights, and move on to more important behavioral studies. Like finding out who drinks "lots of pulp" Tropicana. But the research did not stop there. What psychologists discovered is that underneath the simplicity, we men can be surprisingly complicated. We want women, yes, and we want sex. But we don't always want a slender frame and sharp curves. Sometimes we want a good personality. And a good romantic comedy. And to cuddle. This is laboratory science talking—not Hallmark or four martinis. And our motives for sex have diversified (as have women's)—a reality Hatfield now calls "one......

Words: 919 - Pages: 4

No One

...Prepare Thoroughly Before You Begin Chapter 9 .......................Do Your Homework Chapter 10 .....................Leverage Your Special Talents Chapter 11 .....................Identify Your Key Constraints Chapter 12 .....................Take It One Oil Barrel At A Time Chapter 13 .....................Put the Pressure on Yourself Chapter 14 .....................Maximize Your Personal Power Chapter 15 .....................Motivate Yourself Into Action 2 Chapter 16 .....................Practice Creative Procrastination Chapter 17 .....................Do the Most Difficult Task First Chapter 18 .....................Slice and Dice the Task Chapter 19 .....................Create Large Chunks of Time Chapter 20 .....................Develop a Sense of Urgency Chapter 21 .....................Single Handle Every Task Putting It All Together 3 Preface Thank you for picking up this book. I hope these ideas help you as much as have helped me and thousands of others. In fact, I hope that this book changes your life forever. There is never enough time to do everything you have to do. You are literally swamped with work and personal responsibilities, projects, stacks of magazines to read and piles of books you intend to get to one of these days as soon as you get caught up. But the fact is that you are never going to get caught up. You will never get on top of your tasks. You will never get far enough ahead to be able to get to all those books, magazines and leisure......

Words: 20872 - Pages: 84

No One

... Janks Morton is a brilliant Black man and more people should look up to him as how he is trying to educate the people of color about themselves, especially the young and old black males. In this documentary he has went abound to the black community discussing the facts as to why the things that are happening are happening. It is not because they were raised wrong or simply because they are black, but because of the thoughts being put into each person’s mind. One of the most damaging forces tearing at young black people in America today is the popular culture's image of what an "authentic" black person is supposed to look like and how that person is supposed to act.   When asking the question “Are there more black males in jail or in college?” our own people quickly answered in jail. Not even second guessing themselves. When in actuality they are incorrect, the correct answer would have been there are more black males in college rather than in jail. This question was not just asked one time to only one person but was asked multiple times to people in different black communities. This same society expects African Americans’ to be uneducated, and having a lack of knowledge of their government or their surroundings in life. With the help of five intelligent and key black leaders’, activists and educators such as Dr. Steve Perry, Dr. Marc Lamont Hill, Dr. Boyce Watkins, Dr. Jawanza Kunjufu and Dr. Ivory Toldson, you will see how the commentary and insights of the......

Words: 924 - Pages: 4

No One

... Name Student ID 2. Name you prefer to be called 3. Programme (Circle One): BBM BBS Other_______________ Semester: _____ 4. Are you a transfer student from another Sunway campus? If yes, please state which campus and from what programme ______________________________________________________________________________________________________________________________ Are you a transfer student from a different college/university (circle one)? YES NO If yes, which college/university ______________________________________________ 5. Nationality: ____________________ Ethnicity: _________________________ Religion: __________________________ 6. Home town: 7. What Pre-University/Matriculation programme did you take before joining this programme at Sunway University? ______________________________________________________________________________________________________________________________ (for example: Form 6, UEC, FIA, A-Levels, AUSMAT, SAM, CIMP, IB, etc.) Were there any science/technology subjects in your Pre-U/Matric course (circle one)? YES NO 8. Did you take any science subjects or come from the Science Stream in primary and secondary/high school (circle one)? YES NO What was your experience taking science in school or pre-u/matric (circle one)? HIGHLY POSITIVE POSITIVE AVERAGE POOR/BAD ...

Words: 383 - Pages: 2

The One

...was challenging but attainable to achieve (Hellriegel, & Slocum page165). Because it is attainable and clear, members of the corporation are able to carry out the goals. Therefore the employees of Allstate’s are equipped with clear and defined goals, generating a more energetic and productive workforce. Second, the goal setting model used by Allstate involves, will, goal commitment, feedback and task complexity. The company established moderators to buffer the relationship between goals and performance. Through their employee development process, employees receive an assessment of their current job skills and are given a road map for developing the critical skills that are necessary for advancement. This meets the ability, which is one of the four moderators. To obtain the critical skills that are necessary for advancement, the company gives options that include, education, coaching and mentoring, and classroom training. The other moderators are met through feedback from employees and mandatory diversity training courses. Through the third step: Measurement, Allstate gives out a survery to its employees call the Diversity Index. Finally, Performance, Rewards, Satisfaction and Consequences are met through the company’s step four process: Accountability and Reward. To connect compensation to this goal setting process, 25 percent of each manager’s pay is based on the Diversity Index and the QLMS. Discuss the competitive advantage Allstate has from the development......

Words: 738 - Pages: 3

One One One

...ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE...

Words: 304 - Pages: 2

The One

...companies created by the Sarbanes-Oxley Act of 2002. SOX Act Title VIII, the 2002 Act of Accountability for Corporate and Criminal Fraud: Causes it to be a felony if you intentionally demolish or generate a document to hinder, impede, or manipulate a present or an intended investigation federally-based. This involves the auditor to be expected to uphold for five years all audited or reviewed work documents. The statue of limitations extends to security claims of fraud to five years previous to the fraud, or two years following the fraudulent activities which were found out. This broadens employee protection whistleblower protection of a public company and the auditor, in turn, will disallow employers from performing particular actions versus an employee that legally discloses employer information privacy to a party in judicially based proceedings which involve a claim of fraud. A whistleblower additionally gets granted special damage remedies and an attorney fee. This causes an additional securities fraud crime which possesses a major penalty of fines and a maximum of ten years in prison. Comprehensive Questions 5-34 & 5-35 in Chapter 5 (5-34) a.) Consider the implications of the above information for revenues. What assertions, if any, are likely to be misstated? As a result, what accounts are likely to be overstated or understated? Explain your reasoning. As sales and orders become fewer and fewer, a more devoted look at the turnover rates of......

Words: 1159 - Pages: 5

The One

...to private school, which would mean that they are not benefitting from the public service of public education. As mentioned before with the example of jewelry consumers, if the owner’s of vacation homes do send their children to public school, then the tax would be justified according to the benefits principle. To evaluate if a tax code is horizontally equitable, one must determine which differences are relevant for a family’s ability to pay and which differences are not. In the case of a sales tax on jewelry, if a family is able to pay for jewelry it is most likely able to pay for the sales tax on said jewelry. The same is true for a family with a vacation home. If a family can afford to have two homes, it can probably afford to pay the property taxes on the price of both of their homes. According to the horizontal equity theory, in both the case of a sales tax on jewelry and a property tax on vacation homes, the tax codes seem equitable. I think that both sales taxes on jewelry and property taxes on vacation homes would be considered as progressive taxes. This is because since high-income taxpayers are the ones buying the jewelry and owning vacation homes. Because low income tax payers do not incur any of the costs of buying jewelry or owning vacation homes, none of their income will be taxed. On the other hand, the upper class will pay a larger fraction of their income on taxes, due to the taxes they pay on jewelry and vacation homes....

Words: 592 - Pages: 3

The One Is One

...An essay has been defined in a variety of ways. One definition is a "prose composition with a focused subject of discussion" or a "long, systematic discourse".[1] It is difficult to define the genre into which essays fall. Aldous Huxley, a leading essayist, gives guidance on the subject.[2] He notes that "the essay is a literary device for saying almost everything about almost anything", and adds that "by tradition, almost by definition, the essay is a short piece". Furthermore, Huxley argues that "essays belong to a literary species whose extreme variability can be studied most effectively within a three-poled frame of reference". These three poles (or worlds in which the essay may exist) are: The personal and the autobiographical: The essayists that feel most comfortable in this pole "write fragments of reflective autobiography and look at the world through the keyhole of anecdote and description". The objective, the factual, and the concrete-particular: The essayists that write from this pole "do not speak directly of themselves, but turn their attention outward to some literary or scientific or political theme. Their art consists on setting forth, passing judgement upon, and drawing general conclusions from the relevant data". The abstract-universal: In this pole "we find those essayists who do their work in the world of high abstractions", who are never personal and who seldom mention the particular facts of experience. Huxley adds that "the most......

Words: 442 - Pages: 2

As One

...Mankind and their Power of Love, I bet if there is God....he would fall for it!!! "That small smile, Makes me go crazy. And that small love, I would trade my life for it. Oh Mankind, Why don't you realize your strength of Love." That Scant light showed me few glowing hearts with Scars, far away they live and they made path for the rest.They seemed to see the world in the eye's of others who are in need, as one!!So did I fall head over heels for these crazy hearts which beat for what they stand for and for their fellow brothers. And one of them is Malala Yousafzai. Everything is right in front of us, yet we fail to understand!! But there is this God, whom one have never seen and there they walk into a black hole in search of what is within.Is this what is called "Search that never ends"??!!Forgive me, If I was rude.. There they lay comfortably with their blanket of Religion,Race and so on, wrapped around them so tight.....that it has blinded their eyes!! "If you shoot, I die in a minute. If you love, I die every second seeking it" Where is life taking us??Why was I born??Why cant I change things??Why was I born as a girl??!! Cries a small heart... Miles away from her!! Never met her in this life of mine!! Yet her cry is heard!!! Are we ignorant of our intelligence, our capacity to empathize or are we pretending to be Ignorant ??!!I don't see the point in knowing, feeling and then not acting!!??!! Are we ignorant of our intelligence,......

Words: 380 - Pages: 2

Two-Career Family Versus One-Career Family

...Two-Career Family Versus One-Career Family My paper will focus on the differences and the similarities between the two career families and one career families, and will give ideas regarding which of the two is better in the development of the individual career. There are various studies that focus on the career development of the individual and how the work is connected with the non-work lives of people. There are divergent studies that show the strong relationship of family and work. It shows that the developmental needs of the family will produce incomplete understanding regarding the career dynamics (Arthur & Hall 1989, p. 159). One of the main differences between the two career family and the one career family is the focus on the roles and the responsibilities of the parents, concerning the many needs of the family. The one career family is what we call the traditional setup, where the male’s major task is to be the financial provider and have great influence over them. Men primarily handles the decision-making process, while the women assumes the responsibility of taking care of the home, caring and raising the kids, managing household chores, cooking, and handling day-to-day errands. Some of the one career families focus on the fact that some men place a lot of heart and attention on their own career, whereas, family time is considered a secondary responsibility. On the other hand, the two career family is considered the product of evolution, and the development...

Words: 989 - Pages: 4

Laptop Versus Tablet: Which One to Buy

...Laptop Versus Tablet: Which One To Buy Brittney Yingling Prof. Jimmie Flores CIS 109: Intro to Mgt.Info Systems 10/24/2015 The laptop versus tablet battle is one that has left many consumers stuck choosing both and with the tablet market growing rapidly each year consumers are have begun to question whether they actually need a laptop. Laptops are intended to be mobile desktop computers and are built with powerful enough hardware to accommodate productivity on the go. Tablets are handheld devices that are mainly used to watch videos and browse the internet. Laptops are generally for content creation while tablets are meant for content consumption. “Laptop vs Tablet. (n.d.). Retrieved October 25, 2015.” There are many factors to consider when choosing to purchase a laptop or a tablet, including price (how much can I afford and how much am I willing to spend?), size/portability (will I be carrying this around or will it sit on a desk?), battery life (how often will I need to charge my device?), features (what features are essential to me?), lifespan (how long am I planning to keep the device/how long will the device function properly?), operating system/software/apps (what are my software requirements and how will this integrate with my other devices?). Laptops are generally pricier than tablets. A laptop may cost between $600 to $1500, depending on brand and features. The average tablet will run between $200 and......

Words: 639 - Pages: 3

Laptop Versus Tablet: Which One to Buy?

...Assignment 1: Laptop Versus Tablet: Which One to Buy? Jana Brown Dr. Laurant Jolly CIS Intro Mgt. Info Systems April 24, 2016 Laptop or tablet that is the question, it is always very hard to make this decision. Going for a laptop is generally considered the better choice and use to be the more popular choice. You can over work you brain trying to figure out what band, style, size, color, etc. Table and laptop both have endless feature and option so you can see why you can lose your top. Here is the mean question you should ask yourself before buying What am I using my system for? By asking this question first I will help narrow down some of your options. By asking yourself this question you can focus on the laptop or tablet that fits your needs. So if you going to use the device at work and are going to need a lot of computer power to create things such as documents, presentation and spreadsheets, you will want to choice a laptop. The tablet can perform all these functions, if used consistently for this purpose, the speed and computing power will make a laptop more efficient. So if the device is going to be used for work but will be moved around from home and work or whatever then you will not need a lot of storage capacity will not be needed and a tablet will be a great choice. Most tablets the features of a laptop in which you will need or want to get a USB connections and keyboard. Technologies has emerged to allow you to be flexible and connect a keyboard......

Words: 804 - Pages: 4

The One

...sure that the number is within the limit of 40-50 • Arrange your references in alphabetical order • Cite them properly according to the MHRA (Modern Humanities Research Association) guidelines for referencing your work. These are laid out in Section 10 of the MHRA Style Guide. At http://www.library.soton.ac.uk/infoskills/referencing.shtml#MHRA you will find a link to the Style Guide. There you will also find links to documents containing MHRA-format examples from the Guide, and from the New College Humanities Programme Handbook. • Check and double-check for inaccuracies and inconsistencies in spelling, punctuation and spacing • Include as wide a range of types of information sources on your topic as you can find. The main ones are books, journal articles, electronic journal articles, conferences, theses, websites, and newspaper articles, reports and government publications (though the last two types are unlikely for the subject of this sample bibliography) • Choose references that are up to date, unless your topic has a historical slant, in which case older material will be appropriate • Select from good quality resources with academic validity THE BIBLIOGRAPHY The subject chosen is Post-structuralism. Search strategy: The topic has a lot of material. To reduce this and to ensure that references will be up to date, only items published between 1998 and 2003 in English have been used. A wide range of information sources has been......

Words: 1295 - Pages: 6

Whitney Houston | Bubuki Buranki | the englishman who went up a hill x264