Online Advertising

In: Business and Management

Submitted By bebsdonor
Words 1532
Pages 7
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND

Introduction Direct mail, telephone, magazines, newspapers, television, radio and online, these are the media that most advertisers use to promote their products or services. Each of these has its own advantage and disadvantages. Direct mail is the most suitable for testing and it can reach all households but it is the most expensive among all media. Telephone has a powerful one on one capability but it is dangerous with prospects. Magazines can reach mass or class but has less space to tell a story. Newspapers have a wide variety of format but sometimes advertisements can be affected by a local condition. Television has a powerful demonstration capability but has limited copy time. Radio has a high frequency but has no visual appeal. And online which is popular nowadays can have a fast retort from the consumers but it has no permanent response device.

Today, we see facebook users use facebook as a mean of advertising their product. It may be make ups, garments, bags or even foods. It is much easier to advertise through this social networking site. This idea won’t cost you even a single centavo and lots of people can see it. You just need to upload the picture or video of your merchandise and then tag it or post it directly to the page of your friends. But is online advertising effective? Reports have shown the ads to be both an effective and ineffective means for businesses to target their advertising dollars (http://www.businessnewsdaily.com/2771-facebook-ads-effectiveness.html).

Background of the Study
Facebook, founded by Mark Zuckerberg with his college roommates and co-classmates, is a social networking website launched in February 2004. At first, facebook was only for the Harvard students, but later it expanded to other colleges. It affected the social life and activity of people in many ways. And…...

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