Online Buying Behaviour

In: Business and Management

Submitted By tamannabavishi
Words 9512
Pages 39
The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named them: Confident Online Buyer, Unsure surfer and Mall Shopper. We performed Factor Analysis to find the major factors. We could identify six factors: Value for Money, Trust, Connected and Up to date, Problems Faced, and Traditionalism.

1 | Page

India has the world’s 4th largest Internet user base, which crossed the 100 million mark recently. Better connectivity, booming economy and higher spending…...

Similar Documents

Impulse Buying Behaviour

...COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others’ as well as to improve the desirability of products. The purpose of this research is to examine the relationship between college students’ apparel impulse buying behaviors and visual merchandising. The result of the present study proves that there is a pivotal relationship between college students’ impulse buying behaviors and two type of visual merchandising practices: instore form/mannequin display and promotional signage. This study provides information as to why visual merchandising should be considered an important component of a strategic marketing plan in support of sales increase and positive store/company image. This study also provides insights to retailers about types of visual merchandising that can influence consumers’ impulse buying behaviors. INDEX WORDS: Impulse buying behavior, Visual merchandising COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM BS, The Catholic University of Korea, Republic of Korea, 1991 BFA, American Intercontinental University, 2000 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements...

Words: 10861 - Pages: 44

Online Buying Perspectives

...not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. PROBLEM IDENTIFICATION To study the influence of individuals towards online buying. THE OBJECTIVES: The objective of this study is to analyse consumer online shopping attitudes and behaviour. The purpose of this research study is to investigate online consumer behaviour; which in turn provide E-marketers with a constructional framework for fine tuning their E-businesses strategies. The specific objectives of this research are: 1. To identify key factors influencing online shopping purchase behaviour. 2. To identify the factors that can explain the differences in online buying behaviour among different online buyers. 3. To check the consumer awareness & perception of online shopping in India. 4. Impact of advertising on online shopping 5. To study sales promotional techniques to boast online shopping in India. 6. To find out influence of online advertising on the buying behaviour of the customer. Online Shopping Advantages The major advantage of online shopping is......

Words: 3135 - Pages: 13

Consumer Buying Behaviour

...MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide range of products including electronic items, mobile phones and home appliances. The section dedicated to mobile phones featured handsets of major brands like Apple, Samsung, Nokia, HTC, Sony and Motorola. Customers had a wide range of models to choose from in each of these brands. Individual brands were segregated from each other and within most brands the price of handsets varied considerably ranging from a few thousands for the low end phones to nearly half a lakh for the latest models of the premium brands. We observed the buying behaviour of some customers in the showroom, summary of which is given below: * Some college students had arrived in groups. They dabbled with the latest models of different brands. They appeared to be cognizant of most of the newer features in the brands they were looking at. However, it was quite clear that they had no intention of buying anything. They did not enquire about the prices, spent not more than 5 minutes on a particular brand and mostly seemed interested in the cursory features of the......

Words: 1841 - Pages: 8

Consumer Buying Behaviour in Fairnesscreem

...script | ------------------------------------------------- Top of Form PAN About PAN Know Your PAN Online PAN Verification Status of PAN NSDL UTIITSL Apply Online Apply Online NSDL UTIITSL Forms Apply For PAN Change Your PAN Data Documents required for PAN application For Individuals   Citizen of India located in India Citizen of India located outside India Foreign Citizens located in India Foreign Citizens located outside India For Others Located in India Located outside India PAN Grievances PAN Application Centres NSDL UTIITSL Know Your AO Code FAQs TAN Know your TAN Apply For TAN Apply Online Change Your TAN Data Status of TAN - NSDL FAQs TDS TDS/TCS Statement Overview Procedure for filing Online filing Quarterly Statement Status Statement Preparation Software Correction Statement FAQ Tutorial 24G Statements for PAOs Tutorial Overview Application Form for AIN allotment File Validation Utility NSDL Form 24Q Preparation Utility FAQ Status of Form 24G AO Account TAN Registration Online TAN Registration Tutorial Default Status 15CA upload Form 16A Form 16A download by the Deductor TDS certificate (Form 16A) verification by the taxpayer Tutorial File Returns Online Income Tax Return TDS Return AIR Return Pay Taxes Online Overview Challan Status Pay Tax Online View Your Tax Credit Introduction Online view through e-filing website Online view through Internet Banking Online view through TIN website Status of e-filing of TDS statement by your deductor Status of Tax Refund......

Words: 12280 - Pages: 50

Consumer Buying Behaviour

...DEFINITION OF BUYING BEHAVIOR Buying Behavior is the decision processes and acts of people involved in buying and using products. Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Need to understand: • Why consumers make the purchases that they make? • What factors influence consumer purchases? • The changing factors in our society. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. Consumer’s buyer behavior and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. CULTURAL FACTORS include a consumer’s culture, subculture and social class. These factors are often inherent in our values and decision processes. SOCIAL FACTORS include groups (reference groups, inspirational groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly. PERSONAL FACTORS include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self concept. These may explain why our preferences often change as our `situation' changes. PSCHOLOGICAL FACTORS affecting our purchase......

Words: 411 - Pages: 2

Marketing Consumer Buying Behaviour organization. A transaction is an event that generates or modifies data that is eventually stored in an information system. It is recommended that a transaction processing system should pass the ACID test. The essence of a transaction program is that it manages data that must be left in a consistent state, e.g. if an electronic payment is made, the amount must be both withdrawn from one account and added to the other; it cannot complete only one of those steps. Either both must occur, or neither. In case of a failure preventing transaction completion, the partially executed transaction must be 'rolled back' by the TPS. While this type of integrity must be provided also for batch transaction processing, it is particularly important for online processing: if e.g. an airline seat reservation system is accessed by multiple operators, after an empty seat inquiry, the seat reservation data must be locked until the reservation is made, otherwise another user may get the impression a seat is still free while it is actually being booked at the time. Without proper transaction monitoring, double bookings may occur. Other transaction monitor functions include deadlock detection and resolution (deadlocks may be inevitable in certain cases of cross-dependence on data), and transaction logging (in 'journals') for 'forward recovery' in case of massive failures. Transaction Processing is not limited to application programs. For example, Journaling file systems also employ the notion of......

Words: 1467 - Pages: 6

Buying Behaviour Towards Fairness Creams and now rural and suburban areas are the thrust areas. I have chose "To Study the Consumer Buying Behaviour towards Fairness Creams" to have a deep knowledge of consumer behaviour regarding fairness creams. In my research I have tried to find out main brand used? Why these brands are used ? Factor affecting their purchase behaviour like price, quality, results, etc. I also have tried to find out relation in buying behaviour and age, sex, family income. The research study is a comprehensive survey to reach deep in the consumption pattern of the target customer. Research methodology is a way to systematically represent a research on any problem. It tends taken by the researcher in studying the research problem along with the logic behind them. It tends to define the methodology for the solution of the problem that has been undertaken for the purpose of the study. This chapter focuses on the methodology of the techniques used for the collection, classification and tabulation of data. It also throws light are the research problem, the objective of the study, its limitations of the hypothesis that have been evolved for the study. The latter part of the chapter explains the manner in which the data its collected, classified tabulated and analysis so as to reach to conclusive results. The topic undertake is "To Study the Consumer Buying Behaviour towards Fairness Creams in __________ region." Keeping in view the fairness creams market......

Words: 935 - Pages: 4

Online Buying Behavior of Consumers

...EDUCATION ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a......

Words: 5932 - Pages: 24

Mobile Buying Behaviour

...CONSUMER BUYING BEHAVIOR TOWARDS MOBILE PHONE BUYING AMONG UMP STUDENTS : MARKETING VERSUS ENVIRONMENTAL STIMULI. ABSTRACT Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior, there are two main stimuli that is related to buyers response towards buying a certain product, in this research; mobile phone. But, which one can be much more influencing than the other in terms of buying decisions. But, which one can be much more influencing than the other in terms of buying decisions. Based on the black box model of consumer behavior, this research’s objectives are to find out the relationship between environmental factors with buyers decision making process. This study also intends to compare the two elements in environmental factors in terms influencing buying decisions to find out which stimuli is the main stimuli that mostly influence consumers mobile phone buying decisions. A survey questionnaire were conducted among 100 randomly chosen UMP students. INTRODUCTION According to Kotler and Armstrong (2001), consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption.......

Words: 1185 - Pages: 5

Onlie Buying Behaviour for shopping. Online shopping is the process of buying and selling products, services, and information over computer networks The new wave of consumerism coupled with increasing urbanization and burgeoning middle class with paradigm shifts in their demographic and psychographic dynamics have driven consumers frequently to use retail websites to search for product information and/or make a purchase of products. Presently, Internet retailing in India is growing by 29 per cent CAGR and expected to be 48 per cent and the same is valued as INR 27 billion by 2010 from INR 4 billion in 2005–6 . Web shopping is envisioned as an alternative retail channel for various conspicuous reasons such as speed of transaction, selection and price, convenience, time and space neutrality, choice, fun and enjoyment, easy and comfortably obtained information about products and services(Rowley 1996; Donthu and Garcia 1999). The consumer behaviour in Internet retailing is influenced by a variety of factors comprising consumers’ trust in Internet shop based on perceived size and reputation of its physical store network, perceived privacy and quantum of risk, perceptions of convenience as manifested by the opportunity to shop at home for twenty-four hours in seven days a week (Hofacker 2001). The web store environment and shopping enjoyment mostly influence shoppers’ behavioural intentions (Dailey and Heath 1999). PROBLEM DEFINITION Statement of the problem:- Since online shopping has......

Words: 641 - Pages: 3

Consumer Buying Behaviour

...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement......

Words: 10668 - Pages: 43

The Online Buying Process

...Oaihimire Date: 10/29/14 Online Buying Process. The online product that I am familiar with and have purchased in the past is a pair of Nike running shoes. The evaluation of the buying process from the marketers point of view using the five stages of the buying process 1. Problem Recognition 2. Search and determination of alternatives 3. Evaluation of Alternatives 4. Purchase Decision 5. Post Purchase Decision Problem Recognition: This was the initial stage, in this initial stage I realized that I have a need for a pair of running shoes, then I begin the important step of the decision process. The need for the pair of running shoes arise as a result of me needing a comfortable and fancy shoe that I can use to work and stand long hours at the laboratory, thus prompting the decision process to purchase a running shoe A purchase cannot take place without the recognition of the need. I recognized the problem of the need for a running shoes then I start looking for the solution. The problem recognition stage was the first stage of the online buying process for a pair of running shoes. The problem recognition stage cannot be skipped in the buying process. Search and Determination of Alternatives: This is the second stage of the purchase process where I started looking for best and possible solutions to purchase the running shoes, after identifying the need for a pair of running shoes, that I have identified. The role of the internet or online search improved......

Words: 996 - Pages: 4

Buying Behaviour

...of system do I want? A hosted system offers lower startup costs and lowers the burden on IT resources. However, these systems also have a higher long-term cost and typically involve giving up some control as your documents are stored in "the cloud." An in-house system requires a higher upfront investment and a higher IT burden, but offers a lower long-term cost as well as better overall control. What features and functionality do I need? Just about all ECM systems will provide you with basic storage, search and retrieval functionality. For more advanced systems, workflow functionality will also be available, although often at an added cost. Workflow modules are used to automate business processes; documents are automatically routed online from user to user, based on existing business rules, as transactions are processed. If you have other specific needs or requirements, make sure to see a demo of your desired features before making a purchase. Is it an open system or a closed one? Find out if the software uses open architecture and non-proprietary file formats. Also find out what the process and cost is for transitioning your documents to a different system should it become necessary in the system. If you will desire any points of integration between your ECM system and other business systems used by your company, make sure it can be accomplished and find out if extra costs will be involved. Is the system scalable to my potential future needs? This will be......

Words: 3619 - Pages: 15

Buying Behaviour

...leader will not have an intention too seeks for a credit as he will give and share the credits with all of his followers for their effort toward the jobs and for the company. A leader will also motivate and give a spirit for this team to do better in the future, and adding up more positive impact towards whatever they do. As a conclusion, we can say there is a huge difference between a manager and a leader, as each of them will have their own personality and way to lead a people. We also can conclude that, all the manager are actually a leader, and no all the leader is not a manager. The leader’s characteristic must have in the manager to become a great leader. According to Matt Barney founder and CEO of LeaderAmp said "Leadership is the behaviour that brings the future to the present, by envisioning the possible and persuading others to help you make it a reality" (Helmrich, 2015). Task 3: Explain leadership styles to be used when there are conflicts in the company “Autocratic leadership, also known as authoritarian leadership, is a leadership style characterized by individual control over all decisions and little input from group members. Autocratic leaders typically make choices based on their own ideas and judgments and rarely accept advice from followers. Autocratic leadership involves absolute, authoritarian control over a group” (Cherry, 2015). An autocratic is one of leadership style that control totally the decision in an organization and control over the......

Words: 6100 - Pages: 25

Research Proposal on Impulse Buying Behaviour

...the consumer impulse buying behavior. | | TABLE OF CONTENTS Executive Summary | 3 | Background of the problem | 3 | Problem Statement | 4 | Research Objectives | 4 | Review of Literature | 4 | Segmentation Plan | 5 | Research Hypothesis | 6 | Research Design | 6 | Results and Practical utility of the research | 6 | Scheduling the research | 7 | Results and outcomes of the research | 7 | Glossary of Terms | 8 | References | 9 | 1. Executive Summary The vibrant and exotic atmosphere of Delhi local markets can make shopping lots of fun.  One of the biggest sectors is apparel sector. Local apparel markets in Delhi sell hundreds or thousands of products daily. It is not only famous in Delhi but people from all over India do their wedding shopping from Delhi shops which are cheap and of new fashion. People do planned as well as unplanned shopping from these local shops. It is usually seen that buyers purchase products which they have not planned and this phenomenon of unplanned purchasing is termed as impulse. There are many factors which lead to unplanned or impulsebuying. This leads us to determine the factors that lead to impulse buying behaviour in consumers as well as to determine which segment (based on VALS classification scheme) of consumers show the most impulse buying behaviour. 2. Background of the problem All over the world people prefer buying from local markets......

Words: 3288 - Pages: 14

蚁人2:黄蜂女现身.2018.HDTC.1080P.X264.AAC.CHS.mp4 | Chapter 52 | Sekirei: Pure Engagement (14)