Online Sales

In: Business and Management

Submitted By Stalfos
Words 297
Pages 2
Introduction The impact of online sales or e-commerce has changed the way companies conduct business. Retailers that began as online companies have grown and are now more than capable of challenging traditional brick and mortar retailers for market share. Forrester, a global research and advisory firm, projects online sales growth to be $18.9 billion from 2013 to 2014 (Mulpuru, Hult, Freeman, Sehgal, & McGowan, 2010). This presents an opportunity with enormous potential that can be converted to revenue. Our lack of an online sales model means we are leaving money at the table. Transitioning our business model to include online sales is not without risk but if we can successfully incorporate this new aspect, the profit potential is enormous. In researching the optimum way to expand into online sales, we have found 3 areas that must be addressed in order to facilitate our online expansion:
1) Potential impact of online sales
2) Advantages and disadvantages of online sales
3) Requirements for a successful online marketing campaign
With the rapidly evolving world of online sales and advertising, it is imperative that a sound plan is instituted in order to begin online sales. By researching these 3 issues, we will implement a plan that is measureable, a goal that is attainable and risk that is calculated and minimized. In order to avoid stagnation and promote continued growth, we must search new revenue opportunities. Online sales is unexplored territory for our company that holds the promise of great profitability if we are able to avoid dangerous pitfalls.

Research Findings From extensive research, using a variety of relevant and credible resources, there are three issues that should be considered: 1) Potential impact of online sales 2) Advantages / disadvantages of online marketing 3) requirements for a successful online…...

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