Organizational and Societal Relations

In: Business and Management

Submitted By Jema
Words 1100
Pages 5

Organizational and Societal Relations
Nijema Brown

University of Phoenix

Organizational and Societal Relations

Public relations deal’s with both organizational and societal relations functions, which has two elements each, media and employee relations (organizational function) and community relations and social responsibility (societal relations) which, describes the make-up of the functions. This paper is an analysis or how the two functions organizational and societal relations can pose as issues in an organization and ways to address the issue to the public.

Functions of Public Relations

Public relations have two functions, which are organizational and societal. The organizational function deals with what a company is supposed to do as an organization, while societal function is all about what the public expects from an organization and how an organization communicates and build relationships with the public. Two main elements of organizational function are media and employee relations. Two main elements or the societal function are community relations and social responsibility.

Organizational Functions

Media Relations

Media relations are significantly important to public relations because it is the main way organizations communicate with the public. “The public finds most of its information about a company through the media” (Functions of Public Relations). Different media outlets such as the newspaper, newswires, magazines, journalist, television, radio, and the Internet all have the power to make a company look bad or good in the public’s eye. One can consider the media a gateway between an organization and the public. The media and the public rely on one another; “The public depends on the media to keep an eye out and make sure they are helping the public stay away from scams…...

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