Overcoming Internal Barriers

In: Business and Management

Submitted By kwunschel
Words 983
Pages 4
Burger King – Are They The True Leader of the Fast Food Industry?

Barriers to success exist for every company regardless of how big or small they are. How a company strategizes for and responds to these barriers will determine the positioning of the company within the industry and its overall existence.

To indentify potential barriers, a company must first formulate its key strategies for growth. A company can then examine itself internally and externally to identify barriers that may inhibit the realization of these key goals. For example, a company must be aware of their competition’s strengths and weaknesses as well as their strategic visions. Seemingly, the company and competition have the same target audience so it’s also vital to understand what the demand of the marketplace is and how these expectations will be met. An internal examination of personnel competencies and realistic production expectancies will be critical in determining if the company can meets its expectations.

While a multitude of barriers exist that inhibit success, the following four barriers can be more common than not and significantly impact a company’s ability to adopt innovative practices and processes:

1. Lack of Collaboration – When the varying departments of a company act independently without a common goal, progress is halted. While a particular department may perform exceptionally in their given function, if their efforts are not complimenting other areas, then their work is futile.

2. Lack of Senior Management Commitment – Strong senior leadership is critical for the success of a company. Each department has their individual goals and must be steered in a common direction for overall growth. Finance focuses on bottom-line health while sales strives for revenue and without leadership having these group focus on the overall business goals,…...

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