Ozair Fakih

In: Business and Management

Submitted By ozair
Words 541
Pages 3
Answer 1 -
Work styles and personalities of Thomas and Frank Davis are poles apart. Frank is the Marketing Director and Green is freshly promoted senior marketing specialist . As we read the case study, we could observe that Frank Davis focused on sales goals where as Thomas would focus on clients and their needs. Frank depicts that with planning and great sales strategies , the sales targets would be achieved and there would be boost up in the growth of the company. However, Thomas only focuses on the ideas of the product and tries to convince how the product would generate profits. Frank's work style included presentations , spreadsheet models and market survey and data , where as Green's was approaching clients personally.

Answer 2 -
As observed in the case study, we could say that the actions of Thomas did differ from expectations of Frank Davis. Being the Market director , Frank expects information regarding plans and schedule of his subordinates. However, Green doesn't provide the information of schedule of his meetings with clients and meets them without any notice given to Davis. Moreover, Frank expects to receive follow ups by Green when it is requested ,yet Green doesn't level up to the expectations. Frank Davis expects everyone in the department to have a positive attitude towards sales target and achievement , but Green doesn't possess such quality and has negative attitude which is not acceptable to Davis.

Answer 3 -
Thomas Green joined Dynamic displays as an account executive. However, he wanted to be more than just an account executive. Hence, he aggressively worked hard to come into notice by the heads. Thomas had made remarkably great relationship with the clients and presented his ideas in the initial months. By this impressive work, he was promoted as the senior market specialist by McDonalds. Green is very charismatic and he…...

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