Pay Per Click

In: Business and Management

Submitted By TriniAtika
Words 879
Pages 4
In designing a marketing campaign the process of gaining traffic by purchasing ads on search engines should be considered especially for a company like Premium Outlets; where there are numerous high-end stores located in this one place. This marketing scheme is referred to as PPC (pay-per-click) marketing, because mst search ads are sold on a PPC basis.
Pay per Click (PPC) is an advertisement pricing scheme where a mixture of advertisers pay a host website when there is a single click on the advertisement by someone browsing on the internet(Portent, n.d). According to an article by Kumar (2012)the business can use PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others to pay for traffic. These programs enable the business to display ads in the results section of each of these engine's result page. The business then pays a fee based on the chosen keywords competitiveness. This is whenever a viewer clicks through from your ad directly to the website.

AdWords & adCenter ads appear above, below, and to the right side of natural search results

It's relatively difficult to forecast precisely where your best clients emerge from. The business may realise that there are a lot of visitors from one particularly engine; at a high cost per click but relatively fewer revenue from these clicks, whereas on another search engine where the cost per bid is much lower, visitors that click on the links are most likely to buy although there may be less on a overall (Mcanerin, n.d). Kumar (2012) said that the business can build traffic to their sites for free by achieving high rankings in the organic search results. These are the the listings displayed next to the sponsored results.

Once the business follows the best practices of the search engines they'll get their site displayed on these pages more significantly and more frequently.…...

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