Plan E - Marketing

In: Business and Management

Submitted By yuvvi
Words 1954
Pages 8
Unit no-BSBMKG510B

E-MARKETING PLAN AND COMMUNICATIONS

ASSESSMENT TASK – 1

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Table of contents

• Summary

• Objectives and purpose

• Meet objective of bounce fitness business plan

• Value proposition

• E-marketing tools and their costs

• Meeting Strategic needs

• Action plan schedule and budget estimates, monitoring and evaluation

• Ethical Legal Requirement

• References

Summary

Bounce fitness is organisation who is related to the innovative wellness programmes and strategies which is organised for the people, so that they would be able to keep them fit and become healthy. Bounce fitness began in 2001 in cairns, Queensland. After that they expand their business and open their centres in Brisbane, Sydney and Melbourne as well. In addition to organise fitness facilities, they basically work on creation and implementation to the wellness programmes.

They make more and more customers and increases their sales every quarter. Normally, they try to increase their sales 10% every year. Also they try to provide they long term wellness programs to the customers with the flexible class timings.

Current scenario of the organisation

At present company has no of centres all around the Australia with so many of health and wellness programs. Marketing is the important part for the company that need to be maintain every moment. So to keep it perfect they need to reduction the corporate costs and increase in employee efficiency.

At present company’s individual income range is $38,000-$75,000. Which contains 67% single customers and 33% are married. Overall if we see then data describe that ratio for male to female customers is 51%:49%.

Objectives and…...

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