Politic Marketing

In: Business and Management

Submitted By nekand
Words 1301
Pages 6
El marketing político, en general, debe entenderse como el conjunto de técnicas empleadas para influir en las actitudes y en las conductas ciudadanas en favor de ideas, programas y actuaciones de organismos o personas determinadas que detentan el poder, intentan mantenerlo y consolidarlo, o aspiran a conseguirlo.
El marketing electoral se refiere con exclusividad al planteamiento, realización y difusión de unos determinados mensajes, con ocasión de la puesta en marcha de procesos electorales, para designar el gobierno de una determinada comunidad política; se trata, por tanto, de una variante específica del marketing político. Herreros M.
Mercadotecnia política moderna.
Factores que dieron origen a las políticas modernas
 La conquista del territorio de la mente
 El uso continuo de los medios de comunicación
 La sociedad de mercado que abrió también la política a la oferta y demanda del mercado.
En el mismo siglo XXI hubo dos formas de conquistar territorios:
 Por la fuerza
 Por la mente.
La tecnología abre las perspectivas a un mundo inimaginable de comunicaciones. Los medios de comunicación masiva dan el don de la universalidad, podemos llegar a cualquier público en cualquier rincón del planeta o del país. Los medios, asimismo, tienen un gran poder persuasivo y un atractivo característico que llega a toda la gente.
Las campañas modernas se van a caracterizar por la presencia significativa de los medios.
En tercer lugar, la sociedad de mercado con su economía abierta también abrió el mercado a la política, ahora hay una lucha política que ganará aquél que tenga la mayor capacidad para convencer y persuadir de que sus propuestas son las más viables y adecuadas para detentar el poder.
Lo moderno:
Ante todo, hay que aclarar que el marketing no es la medicina, es un instrumento que puede servirnos para organizar y ser más efectivos con la campaña…...

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