Pr Case Study

In: Other Topics

Submitted By RdArias2012
Words 1460
Pages 6
[pic]
DE LA SALLE UNIVERSITY – DASMARIÑAS
Communication Arts Department

REACTION PAPER: JOHNSON & JOHNSON AND EXXON VALDEZ

Submitted by:

MARK ABELARD ARIAS BAUTISTA

Submitted to:

Prof. ROEL S. RAMIREZ, APR

July 12, 2012

1/9 I. Background Information/ Additional Perspectives
Johnson & Johnson: Tylenol Tylenol known as a kind of pain reliever also known as Acetaminophen and it may be used even without physician’s prescription. This pain reliever became controversial when an issue involving seven death people, cyanide, and Johnson & Johnson broke out on September 1982. In print, more than 125, 000 stories appeared describing the said issue. Johnson & Johnson is well-known industry in terms of health, medical devices, biological studies and pharmaceutical field. Way back on1960’s , Tylenol ended the almost a score dominance of P&G’s Crest toothpaste after being recognized as biggest-selling item in drug, food, and mass merchandising outlets. Focusing with the 1982 Johnson & Johnson’s Tylenol issue, many business analysts predicted that the said issue would be detrimental for Johnson & Johnson’s perception from the public. In print media alone, 125,000 stories published regarding the Tylenol issue. Due to that eventuality, Johnson & Johnson decided to recoil the product within just six months to reclaim 30 % of the market. In spite of being sensational, suspects 2/9 had not been caught. Good thing for Johnson & Johnson was they able to adopt the principle of “consumer first, before anything else.” giving emphasis on the welfare of their consumers. In that view, the Tylenol issue did not put them to death but to credibility and eligibility to the eyes of the public.
Exxon Valdez The controversy regarding the tanker Exxon Valdez spilled more than 10 million…...

Similar Documents

Case Study

...Case Study 1: Green Computing Research Project – Part 1 Gwendolyn Harris Stephen Huber, PhD CIS 517 April 28, 2013   Project Charter Project Title: Green Computing Research Project Project Start Date: 05-01-2013 Projected Finish Date: 11-01-2013 Project Manager: Joe Harris, 252-915-7318, joe.harris@gmail.com Summary Schedule: Natalie, VP of Operation at We Are Big, Inc. requested that this project to assists the company in meeting its strategic goals. The strategic goal is to help improve the environment while increasing revenues and reducing costs. Ben, CIO and project sponsor, have given this project high priority and plans to hold special interviews to hand-pick the project manager and team. This project will includes: data center and overall energy efficiency, the disposal of electronic waste and recycling; telecommuting, virtualization of server resources, thin client solutions, use of open sources software, and development of new software to address green computing for internal use and potential sale to other organizations (Schwalbe, 2011). Budget Information: The firm has allocated $500,000 for this project. The majority of costs for this project will be internal labor. Five full-time employees will be dedicated to complete this project. Also, some of the costs will be external consultant’s advice, books and articles. Project Objectives: The main purpose of the Green Computing Research Project is to research possible applications of green computing......

Words: 560 - Pages: 3

Case Study Case Study Case Study

...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

Words: 1190 - Pages: 5

Case Study

...Week 2: Case Study: Social Media Policies, Concerted Activity and HR Management 1. The NLRB has made finding regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts “negative” information about their current employer or boss. Sometimes these are “public” and other times the employer uses “spies” or “fake friending” to see the Facebook page of the employee. Find at least one case or article online regarding this topic, and briefly explain the facts of the case, and the determination of the NLRB as to whether the employee was properly or improperly disciplined or terminated as a result of their use of Social Media to complain about, criticize, or publicly bash their company or boss. Provide the citation to the article you discover. Design Technology Group, LLC et al., Case 20-CA-35511 (April 30, 2012) The decision was against the non-retailer company known as Bettie Page as instructive. The administrative Law Judge had found that Bettie Page engaged in unfair labor practices when it had terminated three employees who engaged in protected concerted activity through discussions they had on Facebook. The decision against Bettie Page ordered the company to reinstate the three employees to their former jobs and Bettie Page was also ordered to pay back wages. These three employees felt that the store manager wasn’t managing the store or its personnel well. The......

Words: 1544 - Pages: 7

Case Study

...Product Team Cialis (Validus): Getting Ready to Market Christopher Cashen – 5545586 Date: Monday 18th January 2010 MG511 Strategic Marketing Management Assignment Submission Student Name: Christopher Brendan Cashen – 55455863 MMK1 - MBS in Marketing Cialis (Validus) Case Study Programme: Project Title: Module code: MG511 Lecturer: Project Due Date: Ms. Joanne Lynch 18-Jan-2010 Declaration I the undersigned declare that the project material, which I now submit, is my own work. Any assistance received by way of borrowing from the work of others has been cited and acknowledged within the work. I make this declaration in the knowledge that a breach of the rules pertaining to project submission may carry serious consequences. I am aware that the project will not be accepted unless this form has been handed in along with the project. Signed:_____________________ 2 Table of Contents Introduction – Page:4 External Marketing Audit – Page: The Market – Page: 6-11 Competition – Page: 11 - 14 Internal Marketing Audit – Page: 14 Strategic Issues Analysis – Page: 14 - 21 SWOT Analysis – Page: 21-24 Marketing Objectives – Page: 24 -25 Marketing Mix Decisions – Page: 25 - 29 Organisation and Implementation – Page: 29 -31 Control – Page: 31 -32 Bibliography : 33- 34 4- 6 3 Introduction Through extensive External and Internal analysis, the formulation for the best fit strategy has been developed and refined to suit the resources, culture and......

Words: 11768 - Pages: 48

Case Study

...Critically evaluating a business response Introduction Between 2009 and 2011, the Toyota recall crisis has aroused massive attentions, discussions and criticisms in a wide range of media circles (Piotrowski and Gray 2010). This paper will firstly review the whole crisis situation and then evaluate Toyota’s response from three different perspectives. There are many arguments about the deep root problems of Toyota’s poor reactions. This paper will only focus on two perspectives to offer recommendations. One is the corporation’s communication strategy; the other is the corporation’s crisis strategy. Case study overview Toyota Motor Corporation is one of the baggiest car manufactory in the world. It is the car industry leader on both sales and production. The brand name was treated as the synonymous with good quality and safety (Kingston 2010). However, between 2009 and 2011, Toyota was experiencing sequent recalls due to its safety issues. Recalls were mainly triggered by several car accidents in U.S. The first recall was caused by the problems with floor mats that might trap accelerator pedals in November 2009. But the crisis did not end there. Toyota continually conducted more recalls due to wide range reasons. The problems include sticky gas pedals, software glitches, steering control and fuel leakage. Before February 2011, there were nineteen separate recalls and encompassed over twenty million cars in total within different car models (Cole 2011). Toyota’s initial......

Words: 2080 - Pages: 9

Pr Cases

... Public Relations Cases This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an indepth understanding of the effective use of public relations in a range of organizational contexts. Including cases from the UK, Norway, Sweden, Spain, South Africa, Canada and the USA, with a focus on such global corporations as Shell, BBC America, Worldcom, PriceWaterhouseCoopers and Marks & Spencer, it offers important insights into the development of public relations and communications strategies. These include: • • • • • • • • Corporate identity change and management Global reputation management Crisis management in the oil, shipping and tourism industries Developing strategic alliances between voluntary and private sector organizations Public relations support for international branding and market entry The importance of internal communications during international mergers The integration of public relations and marketing communications Business-to-business communication The cases examined in this book demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organizations worldwide. Danny Moss is Co-Director of the Centre for Corporate and Public Affairs at the Manchester Metropolitan......

Words: 107599 - Pages: 431

Pr and Events in Luxury - Lv Case Study

...PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was......

Words: 3658 - Pages: 15

Case Study

...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across......

Words: 18260 - Pages: 74

Case Study

...C H A P T ER 5 : Fo u n d a t io ns o f em pl oy e e m ot i v at i o n 1 CASE STUDY The Regency Grand Ho t e l By Lisa Ho, University of Western Australia, under the supervision of Steven L. McShane 5 . 1 CA SE S T U DY The Regency Grand Hotel is a five-star hotel in Bangkok. The hotel was established 15 years ago by a local consortium of investors and has been operated by a Thai general manager throughout this time. The Regency is one of Bangkok’s most prestigious hotels and its 700 employees enjoy the status of being associated with the hotel. The hotel provides good employee benefits, above-market rate salaries and job security. In addition, a good year-end bonus amounting to four months salary is rewarded to employees regardless of the hotel’s overall performance during the year. Recently, the Regency was sold to a large American hotel chain that was very keen to expand its operations into Thailand. When the acquisition was announced, the general manager decided to take early retirement once the hotel changed ownership. The American hotel chain kept all the Regency’s employees, although a few were transferred to other positions. John Becker, an American with 10 years management experience with the hotel chain, was appointed as the new general manager of the Regency. Becker was selected as the new general manager because of his previous successes in integrating newly acquired hotels in the United States. In most of the previous acquisitions, Becker took over......

Words: 1252 - Pages: 6

Case Study

...Registration No. 250144. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Source: * Financial Times ranking 2014 # Financial Times 3 year average rank (2012-14) + Part of 1% of business schools to be awarded tripe accreditation status (AMBA, EQUIS, AACSB) Original Thinking Applied CONTENTS CSR 2014 04 The Trend The rise of CSR in business education 07 Case Study 10 Teaching CSR 14 16 18 Event The green trend in business Advertorial Economy MBAs and social responsibility Industry 08 CSR 2014 Lowdown on courses and events Oil companies and MBAs: a pipeline for corporate social responsibility www.educationpost.com.hk/csr2014 MBS stresses importance of social responsibility Teaching China’s business leaders the importance of CSR PolyU means business when it comes to creating a better world 04 07 08 10 14 16 18 Corporate social responsibility will revitalise the world’s economy CUHK CSR case competition winner will be awarded a Swire internship CSR 2014 is published by Education Post, South China Morning Post Publishers Ltd. All rights reserved. Editorial Editor Assistant Editor Community Editor Reporter Designer Sub Editor Cover photo: iStockphoto Ginn Fung Gary Ng Daisy Fung Sharon Li Candy Lai Paul Wenham Contact Us Editorial editor@educationpost.com.hk Advertising......

Words: 5446 - Pages: 22

Case Studys

...Recovery of Trust: Case studies of organisational failures and trust repair BY GRAHAM DIETZ AND NICOLE GILLESPIE Published by the Institute of Business Ethics Occasional Paper 5 Authors Dr Graham Dietz is a Senior Lecturer in Human Resource Management and Organisational Behaviour at Durham University, UK. His research focuses on trust repair after organisational failures, as well as trust-building across cultures. Together with his co-author on this report, his most recent co-edited book is Organizational Trust: A cultural perspective (Cambridge University Press). Dr Nicole Gillespie is a Senior Lecturer in Management at the University of Queensland, Australia. Her research focuses on building, repairing and measuring trust in organisations and across cultural and professional boundaries. In addition, Nicole researches in the areas of leadership, teams and employee engagement. Acknowledgements The authors would like to thank the contact persons in the featured organisations for their comments on an earlier draft of this Paper. The IBE is particularly grateful to Severn Trent and BAE Systems for their support of this project. All rights reserved. To reproduce or transmit this book in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, please obtain prior permission in writing from the publisher. The Recovery of Trust: Case studies of organisational......

Words: 16669 - Pages: 67

Sago Mine Disaster Case (Pr)

...They also quoted that, the explosion resulted forces that easily surmounted the strength of seals, seals that were meant to keep active mining areas unharmed. The Seals were constructed in 1992 and could resist pressure upto 20- psi (pounds per square Inch) however; the investigations estimated that the explosion had pressure that leveled up to 93 Psi making the seals ineffective and reason of death the poisoning from carbon monoxide. Stakeholders The stakeholders in this case were internal like the company, shareholders, employees, families and friends of the coal miners deceased or alive and external would include media, government, regulators advocates, competitors and public. What could have prevented it? According to U.S. Mine Safety and Health Administration - The seals should have been much stronger, there should have been proper methane monitoring and controlling and the removal of a pump cable from the sealed area where the explosion occurred etc could have resulted less disastrous in this case. Apart from that functioning of self contained self rescue breathing devices should be checked frequently. Rescue The calls were made to the rescue team and MSHA two hours following explosion. After long wait for 12 long hours the rescue team with the help of hole drilled found out that the air contained 1300 parts per million CO, which was beyond a threshold level to support life and the reason for the miner’s death. With internal communication system non functional......

Words: 2393 - Pages: 10

Introduction to Pr - Case Study

...case study PETA “Save The Sheep” Campaign | AbstractCase Study on PETA and their international boycott of the Australian Wool Industry. I go into detail about the issue, ‘mulesing’, the tactical strategies used by PETA to gain support and the success of the campaign. Tara Walters S2892604 1510HUM Introduction to Public Relations | case study PETA “Save The Sheep” Campaign | AbstractCase Study on PETA and their international boycott of the Australian Wool Industry. I go into detail about the issue, ‘mulesing’, the tactical strategies used by PETA to gain support and the success of the campaign. Tara Walters S2892604 1510HUM Introduction to Public Relations | This case study focuses on the People for Ethical Rights and Treatment of Animals (PETA) and their campaign to boycott the Australian Wool Industry and in particular the practice of ‘mulesing’ on the sheep (“Save the Sheep” campaign). Australia is one of the world largest producers of wool, and the last country to inherit ethical agricultural practices in the Wool Industry (AWI). Firstly I cover the research and situation analysis aspects of a 10 point plan, describing PETA, the cruel practice of ‘mulesing’ and the PETA campaigns main focus of phasing it out using boycotting. Then researching and explaining PETAS goals and tactics of the plan, going in to detail on the......

Words: 2135 - Pages: 9

Case Study

...personnel and equipment over a longer period of time than did any other spill in U.S. history. Logistical problems in providing fuel, meals, berthing, response equipment, waste management and other resources were one of the largest challenges to response management. At the height of the response, more than 11,000 personnel, 1,400 vessels and 85 aircraft were involved in the cleanup. The world saw in the television images of dead and dying wildlife, and thousands of workers mobilized to clean beaches. These images reflected what many people felt was a severe environmental insult to a relatively pristine, ecologically important area that was home to many species of wildlife endangered elsewhere. Even up until today, scientists continue to study the affected shorelines to understand how an ecosystem like Prince William Sound responds to, and recovers from, an incident like the tragic Exxon Valdez oil spill. II. SITUATIONAL ANALYSIS (EPISTLE – Legal, Industrial, Economic) LEGAL ACTIONS In the part of Johnson & Johnson’s “Tylenol” killings, three lawsuits sought damages totaling $35 million were filed against the company by families of the victims while a fourth, a class action suit, requested refunds for all 1982 Tylenol purchasers -- a $600 million buy back.  Legal experts predicted that Johnson & Johnson could successfully defend itself in court by claiming it could not be held responsible for failing to anticipate the acts of a mad killer. However in the part of......

Words: 2465 - Pages: 10

Case Study

...College of Nursing 415 Morga St. Tondo, Manila A Case Study on Acute Pancreatitis Secondary to Cholelithiasis Submitted by: Abad, Edryan Calara, Sharika Loradel Casul Mark Jury Corpuz, Trisha Dela Cruz, Marjori Gamboa, Jonalyn Lebico, Elmarie Lopez, Anica Tapawan, Ansherina Tuazon, Serleen March 09, 2012 Acknowledgement We would like to thank the following to the development of this case study. Mrs. Edna Oraye-Imperial, Dean, PCU – Mary Johnston College of Nursing, for her support and for allowing us to have our related learning experiences in the clinical area that hone our knowledge skills and attitude to be a competent, caring, Christian nurses. Ms. Ma. Lourdes Galima, Clinical Instructor, for continually guiding and supporting us throughout our duty at the Surgery ward, for helping us in enhancing and improving our skills in the area. For the patience that she showed us despite of our attitude and mistakes. Ms. Loreto Vicarme, School Librarian, for allowing us to utilize the library books and references for our case study. To the staff nurses on duty at the Surgery Intensive Care Unit and Ward of Mary Johnston Hospital for the support and providing us with enough information about the routines in the area which we were able to apply. To our fellow group members for their continuous support and sharing their knowledge and experiences for polishing this case study. To the patient, as well as her family members, for......

Words: 8460 - Pages: 34

Waves Complete V9 (2018 03 18) macOS [dada] | InuYasha | Watch Movie