Principles of Marketing

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American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing May 14, 2012

Abstract

This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the here is also a brief description of how many channel members the company needs and why they need them.

Overview of Distribution Channels
The success of any business depends upon channel levels for getting products to market.
First there is a direct channel and second there is an in-direct channel, both needs to exist for this to happen. The majority of companies can maintain their own using wholesalers and dealers. Which is a three channel system any more than three moves the company to in-direct marketers.
This small Mexican food restaurant only requires the three channel system to operate with a positive cash flow. The distribution channels are for larger scale restaurants that distribute a
Large amount of product. Products or services that are sold directly to the customers are direct channels which eliminate the middle man so to speak because there are no other companies that cut into the profit margin. When the business does not sell products directly to the consumer this is referred to as an in-direct channel. These methods of distribution have improved over the years due to technology and computers.
Analyze Target Market’s Needs in Distribution Channels
Our target market will need consistency in our food quality, always striving to improve our menu and customer service. The market will consist of young families in the…...

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