Product Marketing

In: Business and Management

Submitted By Obayed1996
Words 1340
Pages 6
Executive Summary
We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as“Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image.
Jaulis a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Jaul would be launched in the market at250 ml. 500 ml.and1 Litre bottle.
We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed theTarget Costingpricing approach. We would gain a competitive advantage, as this is a first hit in the market.
We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includeshealth conscious people, sick people, sportsperson& many other consumers, which we have segmented from theDemographical,Geographical,Psycho graphical&Behavioralpoint of view.
We have prepared a financial documentation for this feasibility plan of a new product. As we are introducing the product in three categories at 250 ml, 500 ml and 1 Liter bottles, we have prepared the Break-Even-Analysis for each of the product line. We have prepared the feasibility plan for five-year basis.
For 250mls the break-even point is at 4158004…...

Similar Documents

Marketing Product

...Principles of Marketing T/Thurs Chapter 6 Activities: 1. The three television commercials designed to persuade buyers to view the products being advertised as shopping items would have to be 1) Abercrombie & Fitch clothing line, 2) Samsung for their 3D LED TV, and 3) CoverGirl makeup. The similarities for all three of these commercials are to sell their product to the consumers, entice consumers to buy their product, and have the consumers feel as if they need the product. Also, I would have to say that all three commercials are clever, effectively marketed. Each of the TV commercials is less or a little more than 30 seconds which depends on how much the company willing to pay for their product’s exposure. Each commercial has a target market they want to reach and the success of the product depends on the consumers buying their product. The three brands throughout the years have shown brand loyalty and I believe that it is what keeps them so successful and current. I want to start off talking about Abercrombie & Fitch; they are never out of the limelight. I would have to say they are the most controversial successful retail company that continues to push the envelope when they run commercials or poster ads. I truly believe that there isn’t any bad publicity for this company “controversy sells.” The market demographics are tailored to the young teenagers who have the disposable income to spend their money or have a say where they want their parents to......

Words: 1759 - Pages: 8

Marketing Products

...telecommunications products which includes Voice over Internet Protocol (VoIP), wireless, satellite TV, local telephone services, broadband Internet, home security services and more. The company distributes its products and services through a network of dedicated Independent Marketing Representatives (IMR). I recently made an investment to join this organization as a marketing representative and I will start selling the various products and services offered by 5LINX. However, as an independent entrepreneur I will market my business under the name of Liberty Telecommunication Enterprises, Inc. Product Offerings & Primary Characteristics Service Component & Product Enhancement Liberty Telecommunication, Inc. offers a variety of services including mobile phone, security systems monitoring, high-speed internet, merchant processing services, satellite TV, ID guard, text alert, and merchant processing services. Product Lines: Breadth and Depth Business Changes in Response to Industry Changes Description Liberty Telecommunication Enterprises, Inc. (LTE, Inc.) was started in March 2012. This business was started out of my home in Virginia. I entered into an agreement with 5LINX Enterprises to sell telecommunication products and services to both businesses and individuals. These product and services are used by the majority of households in the US daily. This business provides the opportunity for me to do network marketing. Network......

Words: 1898 - Pages: 8

Product and Service Marketing

...Product and service marketing are fundamentally different A service, unlike products, is an action that one person can offer another that is intangible and does not result in ownership of a physical product. Different marketing tactics work better for services versus products. A business needs to develop marketing plans for both services and products. A few of the differences between service marketing and product marketing, when a business markets a service, they are actually marketing a relationship and value. This relationship and value needs to be marketed differently than if the business is marketing products. Another difference between marketing services and marketing products is that when a customer buys a service, the customer is buying something that is intangible, instead of a tangible product, like a television, phone, or a tablet computer. Also, a customers’ idea of a service is often times based on the reputation of a single person and not a brand or product. Instead of building a reputation based on the quality of several different products, a service reputation is built on how well a person delivers on the service offered. For example, how well a retirement fund manager does managing a stock portfolio. Lastly, it is relatively easy for a consumer to compare the quality of different products. It is easy to see if one television has a better picture than another side by side, or if on computer operates faster than another, or the quality of two different......

Words: 307 - Pages: 2

Marketing Plan of a New Product

...Marketing Plan of a New Product ZAP Submitted to: Mahamud zubaer Assistant professor Department of Business Administration Submitted by: Jony Khan | 2010-3-10-113 | Istiak Uddin Ahmed | 2010-3-10-197 | Ashib Mahmud | 2010-3-10-114 | Md. Hasan Imam | 2011-1-10-312 | MD. Rifat Rahman | 2011-1-10-052 | Mohammad Omar Faruk | 2011-1-10-194 | Department of Business Administration Company Name: Jihar Food & Beverage Ltd. Date of Submission: 2 April, 2012. East West University Letter of Transmittal Date: Mahamud zubaer Assistant professor Department of Business Administration, East West University, 43, Mohakhali, Dhaka. Subject: Submission of Marketing Plan of a New Product (ZAP) Dear Sir, We are very pleased to submit this report, which has been prepared for the requirement of the course MKT-201. We prepared this report with pleasure and enthusiasm since this research paper augmented our knowledge about the consumer perception of e-advertising. We have tried our level best to complete this report properly within all the constraints. We concentrated on areas that we believed would be the most relevant to make the report coherent as well as possible. It was a great pleasure for working on this report to learn some real life lessons and firsthand knowledge. We would be glad to furnish you with any clarifications, if required. Sincerely, Jony Khan; ID: 2010-3-10-113. Md. Hasan Imam; ......

Words: 4875 - Pages: 20

Marketing of Faber-Castell Products

...reason, they are constantly changing their marketing tactics to attract customers. But customers on the other hand, are becoming aware of the quality of these products. In most cases, quality products is viewed as a relationship builder between the present and future customers of the industry, so now a day customers prefer to buy those products whose quality is good and whom they can trust. Objective: As in FCPL my major responsibilities are making marketing strategies, implementing those strategies effectively & efficiently and keeping the product flow smooth, for which I want to find out how a Global Product is marketed in the Local Market and its’ impact on the Consumers. The findings of my research will be very much important for the decision makers of FCPL, who plan to spend huge money for the marketing of FABER-CASTELL products. It will help them to spend their money on the most important factor and will be helpful for me to fulfill my thesis. Significance of the Study: There are intense competitions in the Stationary Market of Bangladesh. All of the company’s focus is same; to become the market leader. And to attain that, all of them are willing to spend money. But the question is, “How they will gain the market share?” my research will answer that question. It is going to show the marketing strategy to capture the local market. At the same time customers will also be benefitted from my research by getting proper product knowledge as customers do not have......

Words: 653 - Pages: 3

Marketing Products

...FIN/571 Week 4 Analyzing Pro Forma Statements Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item increase or decrease for your forecast-ed statements. Discuss and interpret the financials in relation to the initiative. Make recommendations on potential discretionary financing needs. Pro Forma Statements This individual assignment presents an initiative that can be implemented to increase sales over the next five years. The purpose of this assignment is to present pro forma statements of five year projections, and to make assumptions that support each line item increase or decrease for the forecasted statements. Furthermore, this assignment will discuss and interpret the financials in relation to the initiative. It will make recommendations on potential discretionary financing needs. Finally, this assignment will present an analysis of the company's short term and long term financing needs, and determine strategies for the company to manage its working capital. In today’s business world it is very important to understand the business environment and create strategies according to market fluctuations.......

Words: 660 - Pages: 3

Product Marketing

...Fruits and Vegetable the better choice Leandrea A. Kelly Com/100 Introduction to Communication April 7, 2014 Jonathan Page A product that is not being marketed effectively is fruits and vegetables. Companies use television and magazines as their means to market fruits and vegetable as the healthy choice, but they have fell short of getting people to purchase it. You hardly ever see an ad on tv showing the importance of use fruits and veggies as a healthy alternative to fast food. When they advertise in magazines it usually in the various food magazines that are out. They go out of their way to use billboards and radio to market everything else, rather than something that could make a change in our will being. I think these types of advertising were used to entice the viewer to go out and buy the products that is being advertised. They haven’t influenced consumers to go out and get fruits and vegetables because of the lack of the visual appeal. You don’t get the WOW factor when it comes to the health benefits of eating more fruit and vegetable. When big companies usually advertise products. They go all out and use celebrities, funny characters, an even children to sale. For instance, how likely would it be for someone to see a commercial on a snickers bar vs a commercial about and apple. The snickers commercial will have flowing chocolate, celebrities, and music to go along with it. When it comes to the advertising for the apple. At the most you will get a farmer in...

Words: 732 - Pages: 3

Marketing Products

...Marketing Products Iran Country and Culture Overview Iran is one of the oldest civilizations on earth. Dating back to 3800 BCE it is a nation of strong tradition and cultural roots. To the western eye the most prominent factor is probably its Islamic influence. The majority of Muslims in Iran belong to the Twelver Shia branch of Islam. Islam has come under much scrutiny from the western world regarding the strict rules and regulations especially about how women are encouraged to dress. At the same time, Iran protects its culture and religious preferences and is typically wary of outside influences. As a nation Iran is almost a third of the size of the U.S. with a population of 75 million. It is a sizeable market, which makes it an interesting subject to investigate how it interacts with advertising as an Islamic nation. Other notable population factors include a very low divorce rate of only 2%, attributed to its Muslim majority population. Before considering how the nation interacts with advertising, it is important to look into how the nation might see advertisements, and find its involvement with different media channels. In Iran about 89% of homes have a TV. This is comparable to nations of the western world, by comparison in the U.S. . However, total internet enabled homes in Iran is only 12% or 10 million users, which is only a fraction of U.S. rate. Indicating it is more difficult for Iranians to access the internet from home and they may be......

Words: 1026 - Pages: 5

Marketing Products

...Marketing Products Kelly Bruning Marketing Management MKT500 July 28, 2013 As we prepare to bring NoSmoke to market, we have performed a full analysis of our product and have determined how its characteristics will impact our approach. According to the text MM2 (Iacobucci, 2012, p. 54), a product is “something that the company believes will benefit its customers.” No truer statement could be made about NoSmoke, which we believe will not only benefit our customers, but it will change their lives for the better. The proposed exchange with NoSmoke is simply this: buy our product, and we will give you freedom from tobacco addiction for the rest of your life. It would seem to need no marketing at all! No product, though, not even the best of the best, can stand out in today’s cluttered marketplace without marketing. NoSmoke is a natural herbal, non-medicinal smoking cessation aid product that has been developed and used privately with a high degree of success by the doctor and physical therapist who developed it. We will be entering an estimated $450M market with numerous competitors, and we intend to clearly communicate how and why NoSmoke stands out among the other smoking cessation aids currently available (Johnson, 2009). Many questions can surround herbal supplements. Customers will want to know what it is made from, how it is used, why it works, and whether there are any special instructions they must follow when ingesting it, such as taking the product......

Words: 1278 - Pages: 6

New Product Marketing

...Marketing plan for McWendy 1. Company overview As one of the largest fast food corporation in Singapore, McWendy is a chain of fast food restaurant primarily sells taco wraps, salads and bread. While its main focus is fried chicken, McWendy also offers a line of grilled and roasted chicken, side dishes and desserts. McWendy has in the most recent, introduced a new chicken menu that includes chicken toss salads, snack wraps and local delights flavored chicken fries - Hainanese Chicken Fries. McWendy’s slogan is “ We do Chic-Ken Right”. Millions of people have come to love McWendy one of a kind chicken and Singapore style dishes. Essentially, McWendy serves estimated half a million customers every day around the world. 2. Target Audience Description McWendy's has different market segment as compared to street food store selling fried chicken. There is difference in terms of the needs of customers. Singapore being a multi-racial country, McWendy realized the importance of providing the food to HALAL group. McWendy focus on low to middle income group, targeting on men and women age 21 to 30 years old, especially for people with a busy lifestyle. These groups can afford McWendy without bursting their pocket. Hainanese chicken, being the local delights, is not only popular with the locals; tourists who visit Singapore will also be attracted to this new food product. In other words, the new hainanese chicken fries will be an iconic representative in Singapore.......

Words: 1955 - Pages: 8

Products in Marketing

...The two industries I chose were the automotive industry and apparel industry. Similarities of both industries include technology and its impact to the customer by now being able to assess the value on the basis of other dimensions, such a quality, service, and relationships. It also provides value through the new development of technology. Both want to help provide the customer-satisfying products required for their respective organizations survival and prosperity. They also both have seasonal products and adapt to locations and cultures of their markets. However, to contrast there is a huge difference in prices when both products are put on the market. People grow and need new clothes. While a car could last for over 15 years supporting its driver. The time range of these products, and the need is different, too. Economically, the automotive industry is stable, but depends on the demand of the product. Technology plays an important role in the automotive industry as well. Through technology, we have seen safer cars, more options (GPS, Radio, and WIFI), speed control and crash prevention systems, these all important factors in deciding to buy a car. Apparel plays and important role in the social field. It is a need and can show status, culture, and location. All very important on influencing a market. It also show a very competitive side, by showing brand vs non-brand, and price. In a market there are many diverse factors that help a consumer decided what they buy in......

Words: 263 - Pages: 2

Product Marketing

...experiencing competition from USA Today and The Wall Street Journal. In 1998, the Times had lost 96,000 subscribers in the home city. The management of the New York Times need to take serious steps to revive sales that have declined steadily due to the rise of internet media and social media. Creating a marketing plan and spending on advertising is one way to reach out to the consumers. YouTube ads are a convenient way to make customers aware of the quality of the newspaper. The article mentioned that the Times is facing a stiff competition from the digital media, despite the fact the Times provide quality information as claimed by Sulzberger (New York Times, 2005). Digital media is widely used by millions at very low cost. Therefore, I think Arthur Sulzberger needs to enter cyber space where newsreaders can access to the quality information using personal computers and smart phones. To generate revenues, the Times could set up an affordable subscription fees using a cost leadership strategy. Since the digital media does not need any printing press, it could easily achieve cost leadership. Cost leadership strategy will allow Sulzberger to lower the overall cost of production and marketing to attract price-sensitive customers by selling at relatively lower prices than competition (Finch, 2012). This will help the Times to increase circulation not only in the hometown but also throughout the United States. The author mentioned that the Times had declined to explore......

Words: 990 - Pages: 4

Marketing Segmentation and Product Positioning

...Marketing Segmentation and Product Positioning Marketing Segmentation and Product Positioning According to the author, Dawn Iacobucci of our textbook, Marketing Management, in our society economists say that “imperfect competition exists” meaning that “consumers have unique needs and desires; so collectively, a marketplace of consumers is heterogeneous“ (Iacobucci, 2010, p. 15). This methodology takes into account the distinction and diversity of individuality of the consumers; each consumer has their own different perceptions, experiences, and preferences requiring that different products be produced in order to meet their different segment needs (Iacobucci, 2010). Consumer purchasing is motivated by many different needs ranging from basic biological needs to more intangible and conceptual needs that reflect their personal well-being (Iacobucci, 2010). The strategy used to address customer’s unique differences and Therefore, a market segment is a group of consumers that shares similar inclinations toward your brand (Iacobucci, 2010, p. 16). If marketing were a continuum, the extremes would be “mass marketing” and “one-to-marketing” with “market segmentation” representing the median. The Frat House will utilize a concentration approach marketing strategy, a market segmentation approach whereby a company develops one marketing strategy for a single segment (Ferrell, Hirt, & Ferrell, 2009, p. 371.) It will attempt to cater to the varied taste, needs,...

Words: 1370 - Pages: 6

Marketing of Liability Products of Bank

...Assignment Topic: Marketing of Bank’s Liability products Subject: Marketing Management – I Ankita Roy 11DM008 Neha Saha 11DM018 P.Santhosh 11DM028 Siddarth Singh 11DM038 Anirban Dhar 11DM048 Debabrata Subudhi 11DM058 Marketing of Liability Products Introduction; Commercial banks offers a varieties of product to the customers, these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”. There are number of Liabilty products, some of the liability products are listed below * Savings Account * Fixed Deposit Account * Recurring Deposit * Current Account * NRI Account Etc…. These products are the basic products of bank which are taking new dimensions in the banking world as the competition is tougher. The products which are mentioned above are the products of Retail Banking. Wholesale banking is another big segment of bank which deals with the SME and Corporate clients. WholeSale Banking Wholesale banking is the provision of services by banks to the likes of large corporate clients, mid-sized companies, real estate developers and investors, international trade finance businesses, institutional customers (such as pension funds and government entities/agencies), and services offered to other banks or other financial institutions. In essence, wholesale banking services usually involve high value transactions. Divisions * Corporate Banking ......

Words: 3357 - Pages: 14

Telecomm Products Marketing Plan

...Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004. The measurement of total available market is the compilation of the number of telecom operators that will replace their billing system and the number of new billing systems coming online each year. Fifty percent of all billing systems are replaced on average every four years. With over 3,500 Tier 2 and Tier 3 telephone operators currently in operation, and a projected 1,500 new Tier 2 and Tier 3 operators coming online over five years, this means that over 4,300 billing systems will be needed in the next five years. The post-paid CCB systems will be sold to the number of Tier 2 and Tier 3 operators listed above, specifically, new operators and those that are choosing to replace their current system. Prepaid IN systems have a much broader market opportunity given the small penetration of Prepaid IN in Tier 2 and 3 providers. Operators in developing countries project that over 50% of all calls will eventually be prepaid, while developed countries may reach 35%. This growth, coupled with the fact Prepaid IN is......

Words: 2628 - Pages: 11

IMDb: 4 HD The Little Mermaid | Américain | Pc-peripheriegeräte