Product or Service Analysis

In: Business and Management

Submitted By mmmanux
Words 710
Pages 3
Gerencia de mercadeo y ventas

Primer trabajo
Analisis de un producto o servicio y sus niveles

Caracas, 8 de mayo de 2012

Supermercado Plaza Niveles del producto * BENEFICIO ( Funcionales y emocionales)
El supermercado plaza brinda el servicio de satisfaccion personal basica como lo es la alimentacion, este servicio permite el disfrute de una gran variedad de alimentos. Es una cadena, que cuenta con sucursales ubicadas en la gran caracas y en la ciudad de valencia. La alimentacion y la compra de productos es de primera necesidad y es la base de la piramide de necesidades de Maslow por lo que el supermercado plaza es un servicio muy importante en la actualidad, ademas esta esta conformada por un equipo muy talentoso con mas de mil personas comprometidas con el servicio y la atencion del cliente. * DIMENSION (Confiabilidad, responsabilidad, aseguramiento, empatía, tangibles)

El Supermercado Plaza esta ubicado en varias zonas de caracas, sobretodo en varios centros comerciales del este de la ciudad. Esta conformada por un equipo talentoso con mas de mil personas comprometidas con el servicio y la atencion del cliente. El personal del supermercado Plaza se rige bajo unos valores especificos que son: * Servicio: Este es un servicio donde el personal y todas las personas que lo conforman se esmeran cada dia por conseguir satisfacer las expectativas de los clientes, en este pais eso es algo muy impotante porque la mayoria de las veces es dificil conseguir tener todo los productos importantes a la venta. * Respeto: Este es un valor que lleva a una excelente atencion entre los empleados y los clientes ya que asi hay una compresion mutua. * Integridad: Esta es una fortaleza para vencer obstaculos y obtener un mayor compromiso con los clientes. * Constancia: Estos trabajadores dia a dia demuestran la pasion por su trabajo buscando cada…...

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