Project Motorcycles

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Assignment 2: Project Motorcycles

BUS 375

Strayer University

May 2, 2015

A popular motorcycle manufacturer wanted to take their business to the next level. They wanted to go from making medium size motorcycles to large motorcycles, with larger motors. This would not only target a larger rider class, but income class as well. This task would be cumbersome, however, it would be something the project manager would be well-adjusted to. As a projectized organization, they are able to “develop as a division within a division (Kerzner, 2013).
As, the project manager assembles, his or her team for carrying out their project, the company must also plan a process to take to make the adjustment and manufacture a larger bike. Although same process in making the smaller bike, the larger bike would require more knowledge of the larger motor, adequate space for this manufacturing, and equipment, so that this does not hold up production of existing bike. The facility could be identical to the existing one, only requiring larger equipment for the larger engine.
Marketing of this bike would be a strong focus for upper level management. This new, larger bike is focused on a market of males, between the ages of thirty-five to sixty years of age, and income ranges from $55,000-$100,000. With the market defined, a strategy has to be developed, this goes from “start-up and completion phases of the project” (Kerzner, 2013). This is something that consists of advertisement such as commercials on popular me network television, men’s magazines, and even car and bike show exposure. This is how to determine the interest for this type of bike and even the touring class bike that the company hopes to manufacture as well. The project manager would need key personnel with “strong communication channels, and personnel to demonstrate loyalty to the project”, thus has been…...

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