Proton

In: Business and Management

Submitted By ozkansa
Words 320
Pages 2
Proton Issue in Malaysia

1 Introduction

This paper investigates the background, history, problems emerged and ways to improve of Proton cars in Malaysia. The objective of this paper is not only to find out the problems faced by Proton, but also to discuss the ways in order to improve the Proton reliability and retrieve the supporter’s heart to keep using Proton car in the automotive sector.

However, in this competitive time where there are a lot of so-called competitors such as Hyundai, Toyota, and Perodua no matter foreign or local brand cars had caused the Proton car buyers to reduce significantly. This phenomenon occurred not merely because of the high quality of other cars; it also ascribed by Proton’s problems itself.

This can be seen as the issues of Proton had been argued for a long time for its function problem, for example. Consequently, the Proton buyers tend to address dissatisfied with it, complains about the unreliable of Proton as well as do not support the Proton cars continuously.

The production of a so-called ‘national car’- Proton has been concerned nowadays. They should improve their technology skill and service to gain back customers’ confidence.

2 Background

Starting from 1979, Malaysia's Father of Modernization, Tun Dr. Mahathir bin Mohamad, who was the Deputy Prime Minister at that time, suggested the idea of establishing an automotive assembling and manufacturing industry in our country. Tun Dr. Mahathir was the first person who considered the idea of having a Malaysian car. The Cabinet approved the National Car Project in 1982. Perusahaan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia's first car, the Proton Saga, commercially…...

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