Public Relations and Advertising

In: Social Issues

Submitted By leejen815
Words 622
Pages 3
Public relations and advertising is often considered the same thing and not many people are aware of the differences. They carry different definitions and have completely different goals and effect. This essay will discuss the various definitions of advertising and public relations, and examine the relationships and differences between them.

Different perspectives result in different definitions of public relation and advertising. PRSA (2002) defined public relations as “a strategic communication process that builds mutually beneficial relationships between organization’s and their publics”. However, this definition is limited since intercultural or international public relations are not included. Similarly, Cohen’s (2011) definition illustrated public relations as “the art and science of influencing public opinion through communications”. It is the most important aspect of an organization as it frames the organisation’s image, reputation and brand perception.

The definition of advertising by Bovee and Arens (1992 p. 7) claims that advertising is communicated through paid persuasive information about the product or services identified by the company using different media. However, Humorist Stephen Leacock had a different perspective and described it as “the science of arresting the human intelligence long enough to get money from it”. Grunig’s models examine the difference between public relation and advertising. He states that advertising is a one way communication, hence it makes the company look good and that public relation is a two way communication, meaning there are two sides of the story.

One crucial difference between advertising and public relation is that advertising is a paid media by a company for the advertising space and time. On the other hand, public relation is an unpaid media, which means the story is earned and convinced editors to…...

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