Purple Cow

In: Other Topics

Submitted By Yervant
Words 838
Pages 4
Purple Cow
Examples: Italian Butcher, Otis elevator, Lady Gaga, Apple.
The lesson is simple – boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and work to minimize (but not eliminate) the risk from the process. They know that sometimes it’s not going to work, but they accept the fact that that’s okay. The opposite of remarkable is very good.

Create remarkable products that the right people seek out.

The more intransigent the market,
The more crowded the marketplace,
The more busier are the customers,
The more we need a Purple Cow.

INNOVATIVE: Unique, Take a chance, Be the purple cow, Take risks

The challenge is to do two things simultaneously:
Milk the Purple Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. Invent an entirely new Purple Cow in time to replace the first one when its benefits inevitably trail off.


Differentiate customers
•Pick one underserved niche to target
•Create two teams: the inventors and the milkers
•Start getting email addresses of customer base that loves what you do
•Do the "unsafe" thing every time you have the opportunity
•Explore the limits
•Think small but outside the box
•Find things "just not done" , and do them
•Ask, "Why not?"
•Always tell the truth

Why There Are So Few Purple Cows:

One reason is that people think the opposite of remarkable is “bad” or “poorly done.” They’re wrong.
•Not many companies sell things today that are flat-out lousy. Most sell things that are good enough.
•That’s why the opposite of remarkable is “very good.”
•Some people would like you to believe that there are too few great ideas, that their product or their industry or their company simply can’t support a great idea.
•Another reason the…...

Similar Documents

Color Purple

...The Color Purple Sherelle Rozier English 2001 South University Thesis: Celie, an abused child and wife, Shug, a strong independent woman who was once a town whore, and Nettie, the sister of Celie who left the United States to become a missionary teacher. All these strong women need affection and love, and bond together to find their own voice. Celie’s story is about an abused child and wife who finds her independence. Celie was a slave to her husband and his children. Celie is able to gain her own security with the help of Shug and her sister Nettie’s letters. Celie finds independence and courage after years of abuse and other incredible obstacles. Nettie’s story is about a woman who left the United States to study becoming a missionary and hopes one day to reunite with her sister again. Nettie finds a good family and leaves the United States. B. Nettie keeps writing letters, hoping her sister will one day read them. III. Shug’s story is about a strong independent woman who was once the town whore and seeks love from men and helps Celie find love and courage to live on her own. Shug’s father did not want her to sing sinner’s music. B. She is known as a whore, but she presents herself as a strong and determined woman . In the novel The Color Purple, Alice Walker creates a woman who faces struggles and hardships as a child and as an adult. This story is narrated by Celie, the......

Words: 1714 - Pages: 7

Color Purple

...The Color Purple Walker, Alice- 1982 Alexis Moss Alice Walker wrote The Color Purple (book titles in italics) to give her insight of men, women, love or the lack thereof, physical, mental, and verbal abuse. The men within this book were very powerful. It would be safe to say that the men were slave owners, and the women were the slaves. Celie was the main character of the book, and she endures every form of abuse from individuals in her life that should have been showing her love. Everyone abused her except her sister Nettie, whom she found herself trying to protect from their father. Celie’s mother abused and cursed her, even while being on her sick bed because her husband desired to have sex with Celie more than her. Walker uses this unique protagonist to comment on the racism, sexism, and abuse of women who was so prevalent in the early 1900s. Walker used Celie’s inner monologue (in the form of letters to God and her sister Nettie) to convey the overarching message of the novel; the power of finding that inner voice that leads to freedom from the oppression of society’s expectations. The plot takes place over a 30-year period in the reconstruction South of Georgia. They live in a rural farm community and were a hotbed of activity for civil rights and suffrage. This book was written from the other side of racism, from the victim’s point of view forcing the reader to see the result of bigotry. Racism not only affected Celie’s life but also the life of her friend......

Words: 778 - Pages: 4

Cannabalistic Cows

... Cannibalistic Cows Micah Bittner June 10th, 2012 Professor Norton DeVry University Cannibalistic Cows America’s diet is in a great dilemma. Just ask anyone where their food comes from, and they will usually say that it comes from the grocery store. However, one might ask where the food in the grocery store comes from. To gain a better understanding of the issues facing American’s eating habits and where its food comes from, Michael Pollen researches these questions in his book, The Omnivores Dilemma. Through his research, he notes that the 100 million head of cattle breed for food are living on Concentrated Animal Feeding Operations (C.A.F.O.) are fed slaughtered cow parts. As a nation, we need to educate consumers on the dangers of consuming corn fed beef, begin pushing for agri-business policy change from the top down, and partake in the benefits of eating healthier meat; if these changes are not implemented soon healthcare rates will soar, along with e Coli and outbreaks of other diseases associated with processing infected beef. The main problems with eating corn fed beef are the dangerous health risks and hidden costs that are passed down to the public. Associated with these problems are the government policies that prevent change. Continuing to ignore these problems will result in increased obesity, heart disease, and other ailments; as well as economic troubles for those in agriculture, business, and consumers. However, if we properly educate people on......

Words: 2219 - Pages: 9


...traditional color wheel used by painters, violet and purple are both placed between red and blue. Purple occupies the space closer to red, between crimson and violet.[3] Violet is closer to blue, and is usually less intense and bright than purple. While the two colors do look similar, from the point of view of optics there are important differences. Violet is a spectral, or real color – it occupies its own place at the end of the spectrum of light, and it has its own wavelength (approximately 380–420 nm). It was one of the colors of the spectrum first identified by Isaac Newton in 1672, whereas purple is simply a combination of two colors, red and blue. There is no such thing as the "wavelength of purple light"; it only exists as a combination.[12] [13] Pure violet cannot be accurately reproduced by the Red-Green-Blue (RGB) color system, the method used to create colors on a television screen or computer display. It is approximated by mixing blue light at high intensity with less intense red light on a black screen. The resulting color has the same hue but a lower saturation than pure violet. One curious psychophysical difference between purple and violet is their appearance with an increase in luminance (apparent brightness). Violet, as it brightens, looks more and more blue. The same effect does not happen with purple. This is the result of what is known as the Bezold–Brücke shift. While the scientific definitions of violet and purple are clear, the cultural definitions......

Words: 345 - Pages: 2

The Color Purple

...The Color Purple The Color Purple describes the obstacles and progression of the chief character Celie, an unschooled teenager who is the object of mistreatment. In a series of writings to God, Celie narrates her life as she evolves from a timid mistreated spouse to a self-assured liberated woman. Celie’s story fundamentally begins as a consequence of her ill-treatment. As a fourteen year-old girl, she is repetitively physically and sexually abused and then told that she is ugly. As a result, Celie chooses to maintain her continued existence by being silent as well as invisible. The novel starts with the memory of her father’s order that Celie remain quiet about his abuse of her, “You better not tell anybody but God. I’ll kill your mammy” (Walker 1). In her first letter to God, she asks for direction for the reason that she does not comprehend all that is happing to her. In her early teens, she is carrying her second baby. Celie’s father turns to her for fleshly gratification since his wife, Celie’s mother is sick. Celie believes her father took her first baby and murdered it in the woods. She then assumes the second child will endure the same fate, “He took it. He took it while I was sleeping.” “Kilt it out there in the woods; kill this one too, if he can” (Walker 2). However, her baby was not murdered and Celie suspects that as an alternative, her father sold the baby to a married couple, “but I don’t think he kilt it. I think he sold it to a man and his wife over......

Words: 2546 - Pages: 11

The Purple Line

...Dave Harvey Case Brief #2 The Purple Line & The Hay’s Spring Amphipod Issue The client is interested in purchasing a lot near the new proposed metro purple line that runs to Montgomery County, MD however; there has been word that an endangered species is currently living in the Rock Creek Park, which will be affected by this new metro line. The main issue is that you can’t do any work or construction that can harm the endangered species that has been officially listed. This issue can cause a major delay in the additional metro line and can sway the client’s decision of opening a new lot in that location if it won’t be possible to build the metro line any longer. Another issue is determining if that endangered species is still living in the Rock Creek Park because if not, they will be taken off the endangered species list and the metro line will then be in progress. There has to be evidence to prove that the endangered species is no longer there in order for them to continue with this project and the client purchasing a nearby lot for business. Facts To start, the Hay’s Spring Amphipod has been federally listed on the protected endangered species list since 1982. This endangered species has a way of signaling that the water is good quality and if destroyed then that won’t happen. The Hay’s Spring Amphipod has only been located in the Rock Creek Park on this earth. However, it has been stated that the Maryland Department of Natural Resources didn’t mention any......

Words: 697 - Pages: 3

Colour Purple

...The Color Purple, by Alice Walker, is a story that follows an uneducated black woman, Celie, during her life, through her suffering and attempts to find love and happiness in life. Celie seeks to gain power over herself and struggles to from the power of her father and her husband Mr.___ – later known as Albert. Shug Avery a friend and lover help her get the power. The message in The Color Purple is that there are certain qualities a woman needs in order to avoid being treated wrong. In order to avoid being treated wrong woman need to be brave and sometimes would have to do things that could cause fights. Having support will lead to being treated right since people are there for you when you need it. Another way is having hope. Hope prevents ending life! Women’s main objective is to be brave so no one treats them wrong! At first, Celie was treated badly by everyone and was scared of men in the book “He beat me today cause he say I winked at a boy in church. I may have got something in my eye but I didn’t wink. I don’t even look at mens. That’s the truth. I look at women, tho, cause I’m not scared of them. Maybe cause my mama cuss me you think I kept mad at her. But I ain’t. I felt sorry for mama. Trying to believe his story kilt her”(Walker,5). Celie is basically scared of men because all her life she has been beat by men. This makes her not look at men because she sees them as evil since they all treated her bad. When someone takes action from being harassed,......

Words: 1388 - Pages: 6

Purple Hibiscus

...Purple Hibiscus is a novel written by Chimamanda Ngozi Adichie set in Nigeria. The story is told through the perspective of 15-year-old Kambili, and is essentially about the disintegration of her family and her gradual understanding of religion. She was born in a Catholic home and brought up with strict discipline. Her father, Eugene, a man who projected himself to outsiders as an ideal Catholic man while subjected his family to various forms of psychological and physical harm, demanded perfection from both the school and at home. If perfection was not achieved by the children, beatings and punishment were inevitable. A key period that completely changed Kambili and Jaja’s life was the time their stay with Aunty Ifeoma, who encourages them to share their thoughts and speak their minds. Aunty Ifeoma’s household offers a marked contrast to what Kambili and Jaja are used to and in this nurturing environment, they become more open and more able to voice their own opinions. At the same time, their mother-Beatrice poisoned Eugene for unable coping with his continual violence. Kambili has become a woman of eighteen, more confident than before and fell in love with a young priest while Jaja took the blame for the crime. Obviously in the end, they all gained a better future. The trigger for this domestic tragedy was Papa’s false understanding of religion. Eugene is a wealthy and prestigious businessman as well as a very strict Catholic who dominates his family by imposing a harsh......

Words: 480 - Pages: 2

Purple Cow! Transform Your Business by Being Remarkable

... Purple Cow Transform Your Business By Being Remarkable Seth Godin visit Penguin at: www.penguin.com e penguin about the author Seth Godin is the author of four worldwide bestsellers including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously, and any resemblance to actual persons, living or dead, business establishments, events or locales is entirely coincidental. Purple Cow Portfolio Book / published by arrangement with the author All rights reserved. Copyright © 2002 by Do You Zoom, Inc. This book may not be reproduced in whole or part, by mimeograph or any other means, without permission. Making or distributing electronic copies of this book constitutes copyright infringement and could subject the infringer to criminal and civil liability. For information address: The Berkley Publishing Group, a division of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. The Penguin Putnam Inc. World Wide Web site address is http://www.penguinputnam.com ISBN: 0-7865-4431-7 PORTFOLIO BOOK® Portfolio Books first published by Penguin Publishing Group, a member of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. Portfolio and the "Portfolio" design are......

Words: 33830 - Pages: 136

The Colour Purple

...The Colour Purple 1. Give specific examples of how Celie speaks and understands the world – and how her language and understanding of the world changes as time passes in the novel. Celie spends most of her time doing chores at home instead of going to school like her sister Nettie. An example of this is: “I ast him to take me instead of Nettie while our new mammy sick. But he just ast me what I’m talking bout. I tell him I can fix myself up for him.” This small passage is a great example on Celie’s use of phonetic language. Basically it is the way a language is pronounced written down. This is the reason why the book is exactly like she talks or pronounces the words, if you will. As mentioned, Celie did not go to school, and as a result of this, Celie does not know how to speak properly English. Celie has a narrow perspective of the world, and does not think much of it. Only thing that matters, is her sister Nettie. However Celie knows what it’s like for a woman to be married to a man. At least from a black woman’s point of view. She finds out that marriage isn’t all that good – when you get married away by your own farther. In the 1930’s, the main reason to get married was not like we think of it today. It wasn’t every couple who got married for the obvious reason – love. Back in those days, a man needed a housewife to take care of the children and to do chores in the house, while the man’s job was to get food on the table. In Celie’s case, she had experienced......

Words: 770 - Pages: 4

Cow Bitcg

..."The cow is a successful animal. Also he is quadrupud, and because he is female, he give milk,but will do so when he is got child.He is same like God,sacred to Hindus and useful to man.But he has got four legs together. Two are forward and two are afterwards. "His whole body can be utilised for use. More so the milk. What can it do? Various ghee, butter,cream, curd, why and the condensed milk and so forth. Also he is useful to cobbler, watermans and mankind generally. "His motion is slow only because he is of asitudinious species. Also his other motion is much useful to trees, plants as well as making flat cakes in hand and drying in the sun. Cow is the only animal that extricates his feeding after eating. Then afterwards she chew with his teeth whom are situated in the inside of the mouth. He is incessantly in the meadows in the grass. "His only attacking and defending organ is the horn, specially so when he is got child. This is done by knowing his head whereby he causes the weapons to be paralleled to the ground of the earth and instantly proceed with great velocity forwards. "He has got tails also, but not like similar animals. It has hairs on the other end of the other side. This is done to frighten away the flies which alight on his cohoa body whereupon he gives hit with it. The palms of his feet are soft unto the touch. So the grasses head is not crushed. At night time have poses by looking down on the ground and he shouts his......

Words: 295 - Pages: 2

The Cow

...cow Conclusion- When New Product and Customer Loyalty Collide Pacer’s CEO should have done few market survey  to come out of the situation and his confusion which is created due to a letter from one of his loyal customer. Following could possible be a way out: 1. Analysis of product life cycle stage for existing product: Henry could get a simple survey condugvfkjajbfgila;hg;iaognb;o kjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjbggiadghpighipghjpoagjoaghj[oaghjoaphgj’oagjh[gj[Ojgdhposahdpowshpswohgaswohg[paSOghjSPOhgdjpsohdgposwhdposwhgpsohdpos[;ghjdpSO:gdhjasjcted to know  which product has started to decline and which one could still hold on to customers expectations. This survey could help him to plan his product portfolio accurately. 2. In a dynamic and highly segmented market such as athletic footwear, it’s smarter to let your customers drive your strategy. By focusing on customers rather than competitors, a company can uncover differences among market segments and design products and marketing programs that create value for buyers in specific segments. Because customer-oriented companies have a clear understanding of customer needs, they may compete based on meaningful differentiation, not bells and whistles. For example, Pacer could meet the needs of many runners by offering models that help correct pronation or that protect tender knees or backs, as well as models for the competitive runner who needs a basic, well-made shoe.......

Words: 351 - Pages: 2

Color Purple

...In The Color Purple, by Alice Walker, Celie, Nettie, and Mr. are developed gradually throughout the novel and their actions all seem to be intertwined and what happens to one of them effects one if not both of the other two. There is a strong relationship between Celie and Nettie not just because they are siblings but because Nettie is one out of two people Celie loves, and this doesn't exist between Celie and any other of her siblings. There are various things that bring these two even closer, one being the discovery that they both come from a different father which Celie discover from a letter from Nettie which reads "...and I pray with all my heart that you get this letter, if none of the others. Pa is not our Pa." (182) and the one they thought was there flesh and blood father was actually only their step father. This brings them closer for it is so important and they are each other’s direct relatives for both parents are dead and they do not have any other brothers or sisters. The second point is that they keep in contact when Nettie is traveling to and from Africa. This is more or less an escape for Celie for she does not really have anyone except for Shug that she loves so the letters are a way for Celie to keep not only with Nettie but also her two children that she has only seen for a for a couple of days in her entire life. So the main bond between Nettie and Celie is one of love, and they demonstrate this by constantly trying to stay in touch even......

Words: 886 - Pages: 4

Color Purple

...Justin Bauer Mr. Pena English 2025 31 March 2016 Sisterhood Celie and Shug Avery form a deeply rooted friendship in Alice Walker’s The Color Purple. They each have what the other needs. Both women are severely oppressed by the hardships of their lives. Celie was oppressed by her lack of dignity and emotions caused by her abusive father and husband. Shug was oppressed by her unpleasant, vulgar reputation in the eyes of others. Shug’s promiscuous image restrained her from seeking what she yearned, which is to be a member of a loving family. Shug was never truly part of a loving family. Her own mother even hated her. She displays this when she states, “One thing my momma hated me for was how much I love to fuck, she say. She never love to do nothing had anything to do with touching nobody, she say. I try to kiss her, she turn her mouth away” (Walker 120). Celie freed Shug from this promiscuous image, and in return, Shug freed Celie from her psychological chains of abuse by being her mentor and friend. Both women became what others made them out to be. For Celie’s whole life, her father Alphonso and husband Mr. (Albert) berated and belittled Celie by calling her ugly and useless. Shug even joined in on the abuse when she told Celie at their first meeting, “You sure is ugly” (Walker 46). On account of constant abuse, Celie never developed self-esteem causing her to feel ugly and useless. Shug’s own mother first called her a whore and eventually others joined......

Words: 820 - Pages: 4

The Cow

...THE COW… The cow is a domestic animal which is found all over the world. It has four legs, two horns on its head, and a long tail. Its body is covered with soft hairs. Its hoofs are parted in the middle. Cows may be of various colors. They may be white, yellowish white, brown, black or a mixture of these colors. They are gentle and timid by nature. The cow is a very useful animal. It gives us milk which is very nutritious. From the milk, we make butter, curd, ghee, sweetmeats etc. It lives on grass, leaves and bran. The bullocks are engaged by us in manifold jobs. They draw carts which carry load of men and goods. They plough lands; and sometimes they are yoked to a grinding tree for extracting oil from seeds. The cow is a common domestic animal, because of its various types of usefulness. Even the cow-dung is a good fertilizer which is generally used in the fields for better growth of crops. When the cow dies, its skin is used in making shoes, bags etc. Its bones are used in making buttons, combs, knife-handles and similar other useful articles. Thus the cow is the most popular domestic animal in the world. The cow is a very useful animal. It is a domestic as well as religious animal. It gives us milk. The people worship it. The cow is given "mother's" status in our religion. It is a pious animal. The cow has a large body. It has four legs, two horns and a long tail. It has two ears. It is found everywhere in the world. Cows differ in shape and size. They are of......

Words: 404 - Pages: 2

Tari Tari | 25.05.1813:57 Uhr Mickie Krause - Für Die Ewigkeit Pop256 kbit/s 0 / 03.881 Hits VID P2P DDL 0 Kommentare | Siswoo (1)