Push for Innovation

In: Business and Management

Submitted By sergios2588
Words 676
Pages 3
Push for Innovation
Sergio Saucedo
Western Governor’s University

Abstract
As organizations look for more ways to find success, they are unleashing some of the entrepreneurial personalities in their companies. As you will see there are many reasons for this type of strategy to encourage other companies to do the same. Companies such as, Hewlett-Packard and Rubbermaid that have had great success, and their history has shown that innovation is a key to long-term success.

Push for Innovation To begin with one of the reasons why companies encourage an entrepreneurial culture to seek opportunities for innovation throughout the company is because it can unleash creativity. By unleashing creativity it opens doors to develop new products and helps to differentiate ones company from all others. With the ideas to develop new products though comes failure. But as mentioned by Thomas Bateman and Scott Snell (2011, 606),”Failure is the essence of learning, growing, and succeeding. Innovative companies have many balls in the air at all times, with many people trying many new ideas. A majority of the ideas will fail, but it is only through this process that the few big “hits” will emerge that make company an innovative star.” This will show that though ideas at times fail, it’s still a benefit to the company because they learn what will work and what will not work. By pushing new products, it gives the company a significant advantage if they can be the leader of that product. Unleashing creativity in a company is definitely a great way to be a trendsetter of a field a company is in. Another reason to encourage entrepreneurship in an organization is bureaucracy busing as bureaucracy is an enemy of innovation because of its restrictions of thoughts and actions. By having a bureaucrical managerial system in place that encourages collaboration can facilitate…...

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