Qrt Task 1

In: Business and Management

Submitted By jadedjessi
Words 3415
Pages 14
Emerald Quilting Company
E-Business (QRT2) Task 1
Proposal for Online Business Expansion

Emerald Quilting Company
E-Business (QRT2) Task 1
Proposal for Online Business Expansion

A1. Viability of Product The Emerald Quilting Company is located at Henderson, KY and has been in operation since 2009. This company receives the majority of its income from the sale of quilting fabrics, notions and other craft supplies that can be used for the most popular craft projects. To date the Emerald Quilting Company has only had success in a brick and mortar type business. Customers come to the building to peruse the multitude of fabrics available for purchase. Classes have also been offered and held within the business hours. The Digital Age has put a lot of pressure on current businesses to build an online presence since customers are now in touch with the internet round the clock. Since there is a growing demand for online purchasing, this business is in dire need to create its own online environment. The online environment vision would include merchandise that is featured in the retail store as well as online crafting classes. The culmination of the local retail store as well as creating an online store will greatly impact the expansion and future growth on revenue. The business has decided to place an emphasis on allowing customers to create and personalize their own fabric. A pilot run has been implemented in the local retail environment and has increased the sales by 30%. Before initiating the pilot run in the local retail environment, the Emerald Quilting Company did a study to find other competitors in their area offering the same create/print your own fabric. The study encompassed research within the Tri-state area of Kentucky, Indiana and Illinois. Within this area no other craft/fabric stores offered print your own fabric services. This current study also…...

Similar Documents

Wgu Qrt Task 1

...RUNNING HEAD: THE SHOP THAT CARES The Shop That Cares: A Marketing Plan for ATR Enterprises Western Governor’s University QRT: Task 1 October 31, 2012 I. Executive Summary 6 II. The Challenge 6 III. Situation Analysis 6 a. Company Analysis 6 b. Customer Analysis 7 c. Competitor Analysis 8 i. Competitor’s Chart App. A d. Collaborators 9 e. Climate 9 i. PEST Analysis App. B ii. SWOT Analysis App. C IV. Market Segmentation 9 a. Segment 1 9 b. Segment 2 9 c. Segment 3 10 d. Segment 4 10 V. Alternative Marketing Strategies 10 VI. Online Marketing Strategy 10 a. Search Engine Optimization 10 b. Web Analytics Plan 11 c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII.......

Words: 3835 - Pages: 16

Qrt Task 1

...QRT TASK 1 Robyn Rollins-Root Western Governors University QRT TASK 1 A1. Viability of Product or Service Jordan Valley Medical Center is a 185 bed community hospital located in West Jordan, Utah. This modern medical center is equipped with the latest technology to provide comprehensive health care. In addition to the in-patient units, Jordan Valley provides many outpatient services including: Physical Therapy, Breast Care, Outpatient Lab and Radiology services, as well as Wound Care and Sleep Disorder Clinics. These successful outpatient services allow patients the opportunity to receive medical care that, in the past, would have required hospitalization. Jordan Valley also provides an Outpatient Respiratory Clinic specifically for patients with Respiratory Syncytial Virus, an illness generally referred to as RSV. RSV is a very common virus that most people have been exposed to within the first two years of life. It is spread by mouth or nasal secretions and is extremely contagious. When the virus strikes adults or older children, the symptoms are similar to a common cold. However, when the virus occurs in young children or infants it becomes much more serious, usually requiring medical intervention including breathing treatments. Previously, this need would require the child be admitted to the hospital to receive these treatments. With the implementation of the outpatient RSV Clinic, patients are able to stay at home with their parents and return...

Words: 5193 - Pages: 21

Task 1

...Business Research Report Title Presented to: Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction Task instruction: Prepare a business report based on your research findings that includes: 4. Introduction (suggested length of 1 page) that will: a. Introduce the subject and purpose of the report; b. Preview the main ideas of the report; c. Establish your relationship to the audience. It is recommended that you use single spaced text as you see here. Regarding item 4c, please keep in mind that your relationship with the audience will come from the scenario you selected from the topic list. In some cases your position is specified. In others you will need to define......

Words: 1226 - Pages: 5

Qrt Task 1

...WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 CJ’S AUTO BODY Internet Business Expansion Strategy Angie M. Roman WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 This report outlines the business expansion strategy for CJ’s Auto Body in Lewisburg, Ohio. The company was founded in 2004 at its present location in Lewisburg. The company currently has a very limited online presence with no products available for purchase and only one page; there are no active links or details of the business showing. This marketing strategy is targeted at increasing1 the customer base through targeted advertising and new product sales. Viability of Product or Service. CJ’s Auto Body is primarily a service provider and not an online retailer or “brick and mortar” store. The Company would greatly benefit by having an online presence. The Company does not have a very strong on-line foothold and has dedicated very few resources towards marketing; primarily the business is sustained locally by word of mouth. Increasing the online presence will allow the Company to better compete with similar service providers in the Indianapolis and surrounding areas. “Super Cool Media” recently published an article that said a website can generate revenue increases of 5% to 40%. A 5% increase in revenue would easily cover the cost of creating a stronger web presence. One major factor included in this revenue increase and expanded web presence is the customers’ ability to find CJ’s on-line...

Words: 2576 - Pages: 11

Qrt Task 1

...Online Business Expansion Proposal eBusiness (QRT2) Fischer’s Popcorn is a family owned business that has been popping popcorn on the Boardwalk in Ocean City, New Jersey since 1947. It is a small family owned business that takes pride in making a variety of flavors of kettle cooked popcorn. Fischer’s Popcorn is looking to expand its business and venture into the online environment. The company has several physical locations; however, they are all located along the boardwalk in Ocean City, NJ. Customers currently must come to a physical location to purchase their favorite flavored popcorn. The company believes by venturing into online marketing and sales they will be able to increase business and become even more lucrative by marketing and selling their products online. The convenience of selling products on the World Wide Web allows customers to shop 24 hours a day without ever having to physically leave their home anywhere in the world. Fischer’s Popcorn now recognizes that advertising and selling their products on the World Wide Web via their very own website is a valuable source of revenue and will make purchasing products even more effortless for consumers. Fischer’s Popcorn will be viable in the online environment because it will improve and promote customer loyalty, allow shopping without having to travel to a physical location, start-up costs are low and will be fairly easy to manage with software and current technology. A majority of......

Words: 1468 - Pages: 6

Qrt 2 E-Business Task 1

...QRT 2 E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending......

Words: 2352 - Pages: 10

Wgu Qrt Task 1

...WGU QRT Task 1 Western Governors University MBA- Health Care Management E-Business QRT2 Task 1 March 31, 2014 The importance of establishing a presence on the internet for your business can not be over emphasized. Not only is it crucial these days to establish your online presence, but establishing and maintaining your online figure is key to growth, visibility, and survival of your business. In the course QRT2 – eBusiness the student must demonstrate ten (10) competencies that will demonstrate the importance of establishing an ebusiness. These core competencies include exploring Market Opportunities, Integrated Marketing Communications, Customer satisfaction, customer relationship management, product and service planning, introducing new products and services, entrepreneurship, environmental scanning and competitive analysis, global operations, international strategy, and E-business. Keeping these core competencies in the overall global strategy of your business and more importantly your online presence is imperative for economic growth, staying ahead of the competition, and establishing both a domestic as well as global audience. Task 1 327.1 creating and Managing Customer Relationships A1. Viability of Product or Service The Beach Front Inn in Brookings Oregon is a Hotel that provides a mixture of scenic beauty and convenient access to the sands of the Pacific Ocean. The Best Western Beach Front Inn literally sits feet away from the dark blue waters......

Words: 6210 - Pages: 25

Wgu Qrt Task 1 Outline

...eBusiness - Task 1 Overview Business: Luke’s Liquidation Warehouse is a new startup discount home products business that buys large qualities of liquidated items at wholesale to resale from a warehouse facility as individual items. Other local businesses in the same sector operate irregular hours and have poor inventory controls. Others are not yet competing effectively online. Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. Business is a new startup and does not currently have a website b. Business does not have a visible store front, only warehouse space. Without an online presence, it will be invisible c. There will be startup as well as ongoing expenses. Attracting attention to an unknown new business can be difficult. Products change frequently, so constant site changes will be necessary. 2. Current Online Competitor Assessment a. No one is currently selling online in this market, only offering an online option for previewing products. Online sales that involve shipping would likely negate the cost savings of the product. i. Current trends involve having only a Facebook page instead of a website, having a basic website updated weekly with new products, or having a basic website without any products listed at all. ii. Other businesses appear to view their online presence as a sideline not worth putting money or effort into b. Competitor’s websites include: A. Liquidation Outlet Columbia......

Words: 1304 - Pages: 6

Qrt Task 2

...True Haven: Online Business Expansion Proposal Western Governor’s University E-Business QRT2: Task 2 February 19, 2014 Erika Maschino The type of shopping cart used, whether customers can use it easily and it suits the needs of the business, will determine how successful the business is with their e-commerce sales. Being a service oriented business, True Haven will not have much of a stocked inventory for purchase. However, they may sell logo branded items or books. There are many options available for shopping cart software or programming. Open source shopping carts, which can be free, or a low cost paid service, are more customizable than others but have little or sometimes costly support service. Hosted shopping cart are easier to use, can be flexible in the design and come with support services due to the fact this is a paid service. A mix of open source and hosted shopping cart would fit True Haven, the organization not being a high product seller and a non-profit organization, therefore does not have the technical support staff on hand to support any option that would require such a need. The shopping cart chosen should be visually appealing, non visually appealing ones can deter people from making purchases on the site. The shopping cart should be user friendly as well, each button can easily be determined to what it does, and which to click for what. The shopping cart also needs to be secure. Customers will not want to input their credit/debit card information......

Words: 1979 - Pages: 8

Task 1

...JDT2 Task 2 | The Business of Ethics | | | | JDT2 Task 2 The Business of Ethics * Metal whistle contains small traces of lead. * Primary market: Elementary schools. * Large shipment to be shipped to South America by week’s end. * Cost to reproduce and repackage toy collection, $100,000. The Business of Ethics * Metal whistle contains small traces of lead. * Primary market: Elementary schools. * Large shipment to be shipped to South America by week’s end. * Cost to reproduce and repackage toy collection, $100,000. The Business of Ethics Metal Whistles in Elementary School Toy Collection Recently, it has been discovered that the toy collection that is planned to be sent at week’s end to elementary schools in South America, did not pass U.S. satisfactory limits for children ages 7 and younger due to the metal whistle included in the toy collection containing small traces of lead. Listed below are three possible alternatives that have been identified to address the whistle problem. 1. Replace the metal whistle with a plastic whistle. 2. Find an alternative toy, i.e. flash cards, rubber ball, stickers to replace the metal whistle. 3. Remove the metal whistle from the toy collection. The Utilitarian Method was used for selecting the alternatives, as this method evaluates an act in the nomenclatures of consequences or outcomes. It endeavors to accomplish the maximum good for the maximum amount while......

Words: 1623 - Pages: 7

Qrt Ebusiness Task 1

...Online Business Expansion Proposal for JRose Integrative Therapy 1. Service Viability JRose Integrative Therapy is a small, privately owned business that provides physical therapy to adults in the Chesapeake and Virginia Beach regions of Virginia. As a service provider, the practice follows a strictly business-to-consumer model. The main source of customer traffic for the practice is through referral of local doctors and word-of-mouth. It already has a website in place; however, it is not optimized to bring business traffic to the practice. A search of the keywords “physical therapy virginia beach” on Google and Bing does not return a link to JRose in the first five pages of results. A search for "physical therapy chesapeake va" on Google will return a link, but it is below the fold on the second page of results. Therefore, several changes and improvements need to be made in order for the website to help the business reach more potential clients. As a small business, JRose needs to utilize every tool at its disposal to increase customer awareness. The only way to increase revenue is to bring more clients through the door and the only way to do that is through increased awareness. The online community is the easiest and most cost-effective way to reach a very large audience. Introducing a scheduling tool to the existing website is a way to empower the potential client by allowing them to choose an appointment time that works best for them without feeling......

Words: 5277 - Pages: 22

Task 1 a

...Risk Management: Task 1A Dave Christian Western Governors University Author Note Research conducted by Dave Christian, College of Business, Western Governors University. Dave Christian is now founder at Helpology. This paper is referenced as an American Psychological Association (APA) research paper template available for free, worldwide use at Helpology (helpology.org) categorized under: Helpology Lifelist/Respect/Writing/FREE Helpology APA. Correspondence concerning this paper should be addressed to Dave Christian, Founder, Helpology, 2340 E. University Dr., Lot 85, Tempe, AZ 85281; Phone: (480) 331-9631; Email: Mr.Dave.Christian@gmail.com; Web site: helpology.org. Risk Management: Task 1A One of the world's wealthiest investors of all time, Warren Buffett (n.d.), said, "Risk comes from not knowing what you're doing." Furthermore, "Denial is a common tactic that substitutes deliberate ignorance for thoughtful planning," said risk management author Charles Tremper (n.d.). As a newly hired consultant, we have been tasked with the duties of creating and presenting a risk management/business contingency plan for our first client. The legal department and the IT department have both expressed concerns regarding the ethical use and protection of sensitive data, customer records, and other information systems content. In the interest of creating confidence and job satisfaction in this new position, our new employer has decided to let us select our first......

Words: 3363 - Pages: 14

Ebusiness Qrt Task 1

...online store. Customers who visit the Sports Equipment website will have a variety of services available to them. These services will help increase the Sport Equipment online footprint and increase brand recognition. Services will include the ability to view product catalog, compare products, place orders, remit payment and select delivery options. The site will recommend products that accompany or enhance the product that they customer is ordering (i.e. if the customer is ordering a football helmet we will suggest a chin strap also.) Customers will have the ability to arrange for returns and exchanges of products they seek to return. Visitors to the site will have access to company information, contact information with live representative 1 800 number, help/FAQ sections and a career section. To ensure that the customers have a hassle free online experience. Sports Equipment will have their shopping cart provided by CubeCart. CubCart will provide all of the backend support for the online shopping cart. Customers will be able to purchase unlimited products with no additional fees. They will be alerted if their particular item is out of stock before they purchase the item. CubeCart’s design will allow for an easy transition to an online retail store as well as provide detailed sales reporting to Sports Equipment. CubeCart includes a control panel to control the site, provide on demand sales reporting, development flexibility, search engine optimization and is capable of......

Words: 2114 - Pages: 9

Task 1

...sources, such as focus groups with older adults and/or youth, epidemiological data from the health department or department of vital statistics, investigations of community resources from stakeholders or faith-based organizations, and/or surveys. You do not have to answer every question listed in the assessment tools. Each of these tools can be found either in the web links section or as an attachment to this task.  •   Population Economic Status Assessment•   Neighborhood/Community Safety Inventory•   Cultural Assessment Tool•   Disaster Assessment and Planning Guide•   Windshield Survey•   Population Health Scavenger Hunt Note: The name of each of the six tools should be identified in the needs assessment summary, along with a brief summary of how each of the six tools was used in the needs assessment. 1.  Interpret the collected data using concepts of epidemiology and health determinants (e.g., birth rate, death rate, rates of disease, morbidity). C.  Formulate an appropriate community diagnosis for the selected community by doing the following (suggested length of 4–6 pages):1.  Identify the top three problems for the selected community based on the Healthy People 2020 goals.a.  Discuss the problems in relation to the Healthy People 2020 goals.2.  Select one of the problems identified in part C1 that you would like to investigate further, and do the following:a.  Discuss community resources (e.g., Public Health Department, American Red Cross, American Heart) that are......

Words: 648 - Pages: 3

Task 1

...Utah Opera & Symphony Merger JFT2 Organizational Management ~ Task 1 Western Governors University January 22, 2012 THEORY OF MOTIVATION In order to support the merger, Bill Bailey needs to address his subordinates with the merger in a supportive way. The Utah Opera Organization and the Utah Symphony are both dealing with surmountable obstacles in regards to the survival of the arts. It would be beneficial in the long run, for the future of the arts to stand as one mighty organization rather than two separate entities. There has always been strength in numbers. Bill Bailey can support the merger using McClellard’s Need Theory. The merger will give the Opera a chance to overcome their current issues with finances and production. The need for achievement which indicates a desire to accomplish something difficult is a prime example of why the merger should be supported. (Kreitner, 2008). The Opera is under pending stress and without the merger the Opera may not survive in the long run. With the merger the Opera will have a better chance of success and achievement. The merger will also increase the affiliations the Opera currently has. Social relationships are fundamental for the success of the merge. These relationships will help ensure the future success of the merge. The merger also brings the opportunity to teach and encourage each member from the other company. The merge will bring new goals to help achieve optimal success. ......

Words: 1340 - Pages: 6

Recambios para coches | NEW SAMSUNG GALAXY TAB E SM-T560 16GB WI-Fi 9.6 TABLET BLACK $139.99 18d left | Tokyo Underground