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[MBA Business Consultancy]

An Online Gift Store

A Proposal to Oh My Gifts

Presented on
March 31, 2012

No part of this report may be duplicated/ copied/ shared without written consent from the author -MBA

Table of Contents

A1 Viability of Business ………………………………………………………………...…..3
A2 Competitor Assessment 4
A3 Online MarketingSuggestions/ Strategies …………………………….……………5
1. Marketing Plan…………………………………………………………………………..5 Current Business Situation & Approaches………………………….………………..5
Target Audience……………………………………………………………………………5 emarketing Objectives…….………………………………………………………………6 eMarketing Strategies/ Tactics….……………………………………………………….6
2. Website name and Logo………………………………………………….……………7
A4 SEO Strategies ……………………………………………………… ………………. 7
A5 Social Media Integration……………………………………………… ……………..8
A6 Customer Relationship Management …………………………………… ………11
A7 E-Commerce Solutions……………………………………………………… ………….12
A8International Considerations………………………………………………….…...…..13
A9Costs……………………………………………………………………………………….13
B Website Index 15
C Design Mock-ups 16
D References…………………………………………………………………………………18

Introduction
MBA Business Consultancy provides solutions to clients seeking business advice or guidance. In this particular proposal, it will look into the necessary steps to have a successful online gift store. *

* Three problems in present set-up: a) Accumulating unsold items b) Limited capital c) Only on occasional events to sell items

* Strengths of the online store, making it viable: a) Cheaper, flexible mark-ups b) Most items are not available anywhere c) No problem with inventory due to drop shipping d) New and small store e) Won’t compete in saturated markets f) Having a solid and repeatable process on what to sell

A1. Viability of the Business
Oh My Gifts is a part-time home based…...

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