Relations Consultancy

In: English and Literature

Submitted By ngoni
Words 794
Pages 4
In the modern days public relations services are also hired by way of consultants so as to keep the company image steady and strong. The students will be explained the definition of a public relations consultant besides evaluating the advantages and disadvantages of such an exercise., We will also study the ethics of public relations with special reference to the professional conduct and character of the public relations consultant. Moreover, the students will also be told about the market and its related dilemmas as well as the public relations role in educating the market.
Definition of A PR Consultant?
" It is the provision of specified & creative services by an individual or a group of individuals qualified to do so by reason of experience and training by way of professional fees paid for its services by clients under an agreed contract."
Advantages Of A PR Consultancy
·It is an independent advisor, able & willing to criticize.
·It has wide experience gained with many clients requiring diversity of techniques.
·It is familiar with more media than the staff PR manager.
·It has more facilities & has access to specialist services with whom good working relations are enjoyed, like printers, photographers, research units, translators etc.
·It has skilled specialist staff.
·It may have central urban location close to media, venues for receptions & suppliers of services.
·It is remote from the internal organization of clients.
·Generally works through only one person in the client organization, or at best through only a few people
& lacks internal line of communication.
·It is limited in operations to the size of fee unlike the staff PR manager who works full time.
·It has to share loyalties between clients.
·It may know little about the client's trade, industry or special interest.
Ethics Of Public…...

Similar Documents

Public Relation

...TOOLS OF PUBLIC RELATION SUBMITTED SUBMITTED BY TO POULOMI ROY Ms. RITU SHARMA MJMC II ASSISTANT PROFESSOR (A2028811059) ACKNOWLEDGEMENT I, Poulomi Roy, student of Amity School of Communication, Amity University, Uttar Pradesh take this opportunity to express my profound gratitude and deep regards to the Director, Professor Mr. R.K Dargaon to provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark. . CONTENTS * Definition * Objective of Public Relation * Types of Public Relation * Elements of Public Relation * Process * Tools * Additional Activities * Departments of Public Relation * Code of Ethics * PR Laws * Skills Required * Role of PR in Government Sector * Advantages of Public Relation *......

Words: 7887 - Pages: 32


...liberalization of policies and providing necessary capital and infrastructure to foster growth. Thus Indian environment has been conducive for growth. (Ref: Indian Competitor analysis- The market for IT industry was fairly competitive with IBM and Accenture as global leaders and rest of the market was pretty diffused. IBM and Accenture had strong brand and a global presence with a large customer base. They also offered panoply of services viz. technology implementation, business consulting, offshore services, customer relationship management etc. Both offered breadth and depth of services. IT market in India offered technical and business consulting with Tata Consultancy Services which was the market leader in IT exports and Wipro Technologies and Infosys being other major market players. TCS offered consultancy services, IT services, asset based solution etc. Wipro was third largest IT provider with service offerings in IT consulting, software solutions, BPO etc. Both had a strong global presence. Intensity of Rivalry: Rivalry amongst competitors was pretty intense as can be seen the Indian competition caused IBM to increase their presence in India. However leaders like IBM and Accenture had a wide range of service offerings so competition was only amongst few sectors. Rivalry was to hire the top talent as human capital is the most important thing in the IT sector. This is the reason that attrition rate lead to a rise in pay packages. Strategy- Business Model:......

Words: 1137 - Pages: 5

Consultancy Is Not a Profession

...CONSULTANCY NOT A PROFESSION By Henry Egyeyu Bellying Consultancy P.O Box 1234, Kitgum 30th March, 2010 RE: CONSULTANCY MEETING PROFESSION OR NOT - A CASE OF BAIN & COMPANY 1.0 Background information Bain & Company was established in 1973 by a group of seven former partners and managers from the Boston Consulting Group headed by Bill Bain. The company was originally headquartered in Lexington, Massachusetts on Militia Drive. By the end of the decade, the firm's headquarters were in Faneuil Hall Marketplace in downtown Boston. Under Bain's direction, the firm implemented a number of unconventional practices in its early years. Notably, Bain & Co. would work with only one client per industry to avoid potential conflicts of interest. Partners did not carry business cards and clients were referred to by code names to enforce client confidentiality. The company won clients by boardroom referrals rather than marketing, and claimed its consultants worked on increasing a company's market value rather than simply handing clients a list of recommendations. To win business, Bain demonstrated the increase in the price of their clients' stocks relative to the Dow Jones Industrial Average. The firm's founding was followed by a period of growth in the late 1970s and early 1980s as the firm opened offices in Menlo Park, California, London, Munich, Paris, and Tokyo. Another consulting approach used...

Words: 1828 - Pages: 8

Consultancy Report

...“cultural intelligence” – avoid pomposity, hectoring, overly academic language. Keep it simple, follow a logical order. Short and to the point. You should use Numbered Paragraphs and use Paragraph Titles / Headings. The style should be professional and courteous but in view of the many issues that need to be addressed, brief and to the point. You have been asked to act as a company promoter and to this end there are forms (Company Constitution and Memorandum of Associate) to find and fill out. NB I have made available an IN10 Form. Do your best to fill out the form – you may have to make addresses , Co Name etc as you think fit. Remember it is the filling out of the form which is important so do not leave areas blank. Co. Name, Rules in relation to the conduct of meeting (AGM) and most important the allocation of shares, the voting rights attached to the shares and the distribution of profits. These should also be included in an Appendix. Ensure that you understand your responsibilities and liabilities as a “Company Promoter” – You should set these out very briefly as Appendix 2 (this was poorly understood if the drafts are to be understood by me) This is a legal advice it should not contain generalised business / entrepreneurial advice The Mark Scheme is based upon the student’s ability to deal with and correctly handle, the relevant course learning outcomes Part 1 Advice on possible Business Legal Organisation type. Bearing in mind your assessment of the relevant......

Words: 1066 - Pages: 5

Project on Recruitment Process at Consultancy Firm

... Universal Business Talent Corner HR Services Pvt Ltd Sai Yash Consultancy  Human resource consulting Human resource consulting is an $18.4 billion industry (as of 2006) that has emerged from management consulting and addresses human resource management tasks and decisions. HR Consultants are responsible for assisting clients with strategically integrating effective HR processes, programs and practices into their daily operations. Their role is also to maximize the client's performance related to human resources by introducing or marketing "best practice" products or services as well as to provide periodic feedback to clients regarding their performance related to annual management objectives. To accomplish this, the HR Consultant may need to perform needs assessments or audits and make recommendations or proposals, coordinate the creation and implementation of an action or corrective plan, and when required, organize and coordinate cross-functional Human Resource teams to assist the client with developing and implementing performance improvement corrective plans, programs or processes. The following are core fields around which most HR consultancies are based: * Human Capital, including remuneration (also called total rewards), employee rewards and incentive programs, and talent acquisition and management * Health & Benefits;......

Words: 9331 - Pages: 38

Ifm Plc Consultancy Report

...Leeds Metropolitan University 4/30/2012 IFM PLC | Consultancy Report | Financial Analysis and assessing future options for the company | Mohamed Kamara and Iwi Ugiagbe-Green Jens Hagenbeck ID: 33269369 Executive Summary This consultancy report aims at the Board of Directors of IFM Plc a multinational company providing financial services and was being ordered by Finance Director Mrs. Diana Worth. It analyses and evaluates a prospective joint venture between a German subsidiary and EMF Plc, re-domiciling the parent company from France to Monaco and expanding into Asia. The financial analysis showed that a joint venture requires an €2 million investment, which could be funded by the shareholders offering a yield of return of 12%. Using the financial data provided and calculating the weighted average cost of capital and the Net Present Value, a WACC of 10% and a NPV of €2.051 million were the results, proving the worthiness of the investment into the joint venture. Before signing any agreements further research needs to be taken to evaluate non-financial aspects such as opportunity costs and other investments. The second part of the report deals with the re-domiciling of the parent company from France to Monaco. From a business perspective and logical point of view this step makes sense as a lot of business operations are being run in Monaco, but it could still damage the company’s image to move from France just for profit and also shareholders might...

Words: 3668 - Pages: 15

Survey of the European Management Consultancy

...Survey of the European Management Consultancy 2011/2012 December 2012 This report was prepared for FEACO by: Dr. József Poór Ágnes Milovecz Ágnes Király © Research Center on Management and Human Resource Management, University of Pécs, Pecs, Hungary Table of Contents Introduction by the FEACO CHAIRMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Key Figures, 2009–2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1 Scope of the Market and Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2 Europe – Market Size, Forecast & Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2 .1 History and Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

Words: 17973 - Pages: 72

K-Bell Consultancy Report

... K-Bell Consultancy Report Erik Ploeger 17-10-2011 Consultancy Team H (BK 2.08): Timothy van Beelen 2511873 Iris Hosman 2061597 Beatrice Munnichs 2121670 Index 1. Business and IS analysis Approach to and objectives of the IS strategy 3 Internal and external business environment 3 SWOT analysis of K-bells current situation: 4 IS environment 4 2. Data Analysis Redesigning the VoD system 6 3. IS Solutions Changes in existing IS and data-organization 7 4. IS Implications and implementation Structure and Culture 10 Changes in structure and culture 11 Decision making 11 Resistance to the system 12 Implementation system 13 5. Recommendations Overview of Recommendations 15 6. References and Apendices References 16 Appendices 17 1. BUSINESS AND IS ANALYSIS Approach to and objectives of the IS strategy The first step of our consultancy report for K-bell is to analyze the internal en external business and the information system environment. K-Bells latest information strategy opens up new possibilities for expanding and can even improve customer satisfaction. The rapport we will present shall explain how K-Bells can best implement the improved system. New improvements will be added in a way that K-Bell can even redefine their strategic objectives. K-Bells new IS objective is to be a intermediary between supplier and consumer in. Both parties should......

Words: 5609 - Pages: 23

Consultancy Report

... Organizational Behavior – Consultancy Report Group 18 DISCLAIMER This material is based upon work supported by Caixa Geral de Depósitos (CGD), Banco Português de Investimento (BPI) and Banco Bilbao Vizcaya Argentaria (BBVA). Any opinions, findings, conclusions, or recommendations are those of the authors and do not reflect the views of the Companies, their employees or their administrations. 2 Organizational Behavior – Consultancy Report Group 18 Table of Contents Executive Summary 1. Introduction 2. Organizational Context 3. Theoretical Background 4. Methodology 4.1 Procedures 4.2 Sample 5. Analysis 5.1. Limitations 5.2. The variables 5.3. ANOVA 5.3.1. Effects of Age 5.3.2. Effects of Gender 5.3.3. Effects of Education Level 5.4. Model 5.4.1. Person-Organizational Fit and Ethical Leadership 5.4.2. Person-Organizational Fit and Ethical Environment 5.4.3. Person-Organizational Fit and Political Skills 5.4.4. Person-Organizational Fit and Human Resources 5.4.5. Person-Organizational Fit and Ethical Behaviour 5.4.6. Ethical Environment and Trust in Employees 5.4.7. Ethical Environment and Voice 6. Conclusions and Recommendations References Appendix 4 5 6 7 8 8 8 11 11 12 12 13 13 14 14 15 16 17 17 18 18 20 21 24 25 3 Organizational Behavior – Consultancy Report Group 18 Executive Summary The aim of this consultancy report is to provide advice and recommendations to the companies involved in this sector (banking) in order to improve their performances,......

Words: 8235 - Pages: 33


...Sikachenya malundu, a junior consultancy in business and a University of zambia graduate as of 2014, major in maths and geography. My names are Sikachenya Malundu, I was placed at a home of six children with a UKV Charlie Clay. Mr Kalenga, the man of the house- a former minister of agriculture, is a very good man who is more welcoming to his house. Mrs kalenga, an official at the Ministry of Education is such lovely mother with a command. It was such a good time being placed in the Kalenga’s with Charlie. We had good time there with my house mate Charlie especially when it came to eating. They provided us with good food and meals. The main problem we had was the distance from home to the next bus station. We spent each, one hour and thirty minutes, each day walking. Mr Kalenga made sure we had clean water through out. There was a problem with the electricity in the whole country, so we had power shortages each day for eight hours. The family has got a maid who helps out with the house chores, and most of the time she did the cleaning. But we later, after two weeks, decided to start helping out with cleaning plates and pots after having dinner. This was a bit a challenge to Charlie, because I am used to that kind of water. It is just a shame that we didn’t have time to say a physical farewell to Mrs Kalenga as she travelled to Kitwe on the Copperbelt. Our house was one of the nicest host homes as it is situated just next the massive embassy of America in Ibex hills.......

Words: 303 - Pages: 2

Tata Consultancy Services Case

...------------------------------------------------- Tata Consultancy Services Tata Consultancy Services Limited | | Type | Public company | Traded as | BSE: 532540 NSE: TCS | Industry | IT services IT consulting | Founded | 1968 | Headquarters | Mumbai, Maharashtra, India | Area served | Worldwide | Key people | Ratan Tata (Chairman) S Ramadorai (VC) N. Chandrasekaran (CEO & MD) | Products | TCS Bancs Digital Certification Products Healthcare Management Systems | Services | Outsourcing BPO Software Products | Revenue |  US$ 8.355 billion (2011)[1] | Profit |  US$ 2.024 billion (2011)[1] | Total assets |  US$ 7.215 billion (2011)[1] | Total equity |  US$ 5.499 billion (2011)[1] | Employees | 2,15000 (May 2011)[1] | Parent | Tata Group | Website | | | | Tata Consultancy Services Limited (TCS) (BSE: 532540, NSE: TCS) is an Indian IT services, business solutions and outsourcing company headquartered in Mumbai, India. It is the largest provider of information technology in Asia and second largest provider of business process outsourcingservices in India.[2][3] TCS has offices in over 47 countries with more than 142 branches across the globe and is a subsidiary of textiles and manufacturingconglomerate Tata Group. ------------------------------------------------- History It began as the "Tata Computer Centre", for the company Tata Group whose main business was to provide computer services to other group companies. F......

Words: 1370 - Pages: 6

Marketing Consultancy

...operations by strong influence. | Legal | 1. The choice of the most reduced pay allowed by law rate approach by governments can impact a firm, since it will need to raise wages extending the cost of era 2. Some of this honest to goodness restriction have an effect on business operations and interest characteristics of clients | SWOT Analysis SWOT analysis of the Samsung are as follows; (Tar, 2013) Strengths | Weakness | 1. Samsung has very loyal Customers 2. It has developed good relations with suppliers 3. Strong financial resources 4. Innovative product line 5. Strong R&D departments 6. Strong and wide product and price range | 1. Very hard competition from Apple and HTC 2. Marketing requires more focus 3. There is very limited software and content oriented products 4. In western world Samsung has very weak customer perception | Opportunities | Threats | 1. Favorable economic conditions of South Korea 2. Strong and effective relations with international market 3. Marketing budget must be high by increasing advertisements | 1. High taxes 2. Loosing patents from Apple 3. Risk of cannibalization | Samsung Marketing Mix Product Mobile phones, Tablets, Laptops, LCDs and TVs, Cameras, Home appliances Price: Price of Samsung is its major strength against its competitors of market, e.g Aple and HTC are having expensive product range Place: Retail stores of different mobile phones and cellular service......

Words: 1372 - Pages: 6


...Consultancy Project Report McDonald’s By Haroon Zahid Qureshi CIIT/FA14-EMBA-207/CVC Master’s in Business Administration (Executive) COMSATS Institute of Information Technology Virtual Campus – Pakistan INTRODUCTION OVERVIEW OF FAST FOOD INDUSTRIES The food industry is on a high as Indians continue to have a feast. Fueled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast food chains rushing to India is because all of them see tremendous potential in for this type of business. The large upwardly mobile population in the urban areas tend to eat out more often or business or for leisure. The various players operating in India are the well-established Indian chains like Nirula's, Haldiram's and multinational companies like McDonalds, Pizza hut, Domino's pizza, etc. In addition to these, apparently some of the best known international food chains are looking at India. Among them are Great American Disaster, The Burger King, Mexican food chain Tacogrill, Move-n-pick, etc. are some of them to name. The players are fighting on products, pricing, positioning and trying to convert their first trials into regular purchase by providing delightful service quality. The focus is on product quality and standardization on taste. Consistency is the key, as its standardization...

Words: 5300 - Pages: 22

Consultancy Report—South Africa

...Consultancy Report—South Africa Executive Summary Crates-for-car is a manufacturing company which is producing wooden boxes for cars, this company is located in north of UK and 150 employees working for the head office. Currently, the company has five manufacturing branch located in South of England, around 75 workers employed in each branch. Recently, the company decided to increase its operations in other country, which would in the same size of plants this company already possess currently, South Africa is involved in the company’s extending plan. The responsibility of the HR Office is producing a consultancy report. This consultancy report will evaluate the situation in South Africa from various aspects to help this plan. This report is made up of six parts. Firstly, this report will introduce the general information of South Africa include economy, population; Then, this report focusing on the current political situation in South Africa and analyze the specific political environment which could related to establishing a operation in this country; Thirdly, in order to gain the correct information of local labor market, this report will elaborate the informal sector work in South Africa from the aspects of legal recognition, wages and protection; In the fourth part of this report, the employment legislation in South Africa and the government policy linked to the disability discrimination will be covered in this part; The subsequent paragraph will analyze the......

Words: 1926 - Pages: 8

Tata Consultancy Services

...Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global business, ensuring a level of certainty no other firm could match. TCS provides a consulting, integrated portfolio of IT and IT services delivered via its unique Global Network Delivery Model. TCS’s ability to deliver high-quality services and solution is unsurpassed. It is the world’s first organization to achieve an Enterprise-wide Maturity Level 5 on both CMMI and P-CMM. SWOT Analysis Strengths :Global presenceStrong financial performanceGlobal Network Delivery ModelExperience certainty strategyEmployee management skillWide range of product and services with high quality | Weakness:Silence marketingLack of focus on domestic market | Opportunities:Strong vertical presenceEfficiency delivery centerLow attrition rateFixed price projectsGood spread of service offerings | Threats:Branding and MarketingCulture differenceIncreasing employee costs | At most IT organizations today, they are increasingly looking at outsourcing operations. Adopting this strategy, allows these organizations to focus on core competencies and respond with nimbleness to the ever-changing market and business needs. TCS is the one which simplifies its services offerings into outsourcing. According to Exhibit 1, the core outsourcing part has been increased by 53.21% from 2004 to 2010. TCS studies client’s business processes and identify how to provide......

Words: 652 - Pages: 3

£0 Shipping | Large Scratch Off Journal World Map Deluxe Personalized Travel Poster Atlas Log | DriverX 2018 HDRip AC3 X264-CMRG