Res 351 Understanding Terms and Concepts Part 2

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Understanding Business Research Terms and Concepts: Part 2

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

* The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory- the researcher is collecting data to create a hypothesis; the goal is to discover new ideas.

* A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive – the research will describe the population based on a specific variable; it tests the hypothesis.

* A firm is considering hiring American celebrity Paris Hilton to endorse its products. Casual- this is based on cause and effect; the celebrity endorsement will or will not help sell more products.

* British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Casual- the research is based on the change in price and how it will affect the purchase of in-flight Internet; uses a field experiment.

* This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive- the study requires an answer to specific questions; it describes characteristics and tests the hypothesis.

* A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory – the research is trying to have a better understanding of consumer needs and will produce a hypothesis based on the results.

* Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase…...

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