Research About Consumer Behaviour

In: Business and Management

Submitted By ajija
Words 2747
Pages 11
1.0 EXECUTIVE SUMMARY

2.0 PART A: CONSUMER 2.1 The Product, Company and Brand The advertisment show the product of Notebook which the brand is HP. This advertisment was taken from Kosmo newspaper date on 24 March 2016. The Hewlett-Packard Company, commonly referred as HP was an American multinational information technology company headquartered in Palo Alto, California. It developed and provided a wide variety of hardware components as well as software and related services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. The company was founded in a one-car garage in Palo Alto by William Bill Redington Hewlett and David Dave Packard, and initially produced a line of electronic test equipment. HP was the world's leading PC manufacturer from 2007 to 2013. It specialized in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines included personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software and a diverse range of printers and other imaging products. In this advertisment, the notebook model is HP Pavillion 15-ak031TX and HP Pavillion 15-ak032TX is a shopping product which these notebook is a personal computer designed for playing computationally demanding video games. Gaming computers are very similar to conventional PCs, with the main difference being the addition of gaming-oriented components such as one or more high-end video cards. One of the special characteristic of the product is the notebook using The NVIDIA® GTX 950M graphic card and Intel Quad core processor which it is legendary performance for the notebook.

2.2 Target Consumer The target consumer for HP notebook gaming model comes from a…...

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