Right Focus on the Right Market

In: Business and Management

Submitted By aguo1993
Words 627
Pages 3
The Right Focus and Market: Amazon
The first two parts of the book Strategic Thinking made me realize how and why large companies such as Amazon, Google, and IBM are still so successful up until this day. Primarily focusing on Amazon, which was founded in 1995, I actually have noticed the drastic changes in the way the company has been running its business over these past few years in comparison to a decade ago. Amazon’s business structure manages to keep up with the market by constantly introducing technology that meets the needs and improves the lives of shoppers and sellers around the world. The company and its e-commerce business is still continuing to grow and evolve as the world’s e-commerce platform. Based on the information I have learned from the first two parts of the book, Amazon changed the rules of the game by offering more services than just selling a book and dove into new opportunities to keep up with the ever changing market.
The greatest take away for me in part I of the book was the idea of “strategic thinking”. I used to think strategic planning was one of the most important elements to have in a business, but strategic thinking is the real prerequisite to success because it places the focus on a long term mindset. Because our economy operates in rapid change, it is crucial for businesses to keep up with it. The book places a big emphasis on what the focus should be while making sure that it is in the right activities. Amazon’s business structure is a great example of this. The company differentiated their e-commerce business by offering many types of products, more conveniently, for lower prices. For example, Amazon originally started off as a place to buy books for its convenience by offering a unique customer shopping experience, but now, they have over 2 million third party sellers offering millions of new and used items from many…...

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