Rural Community

In: Business and Management

Submitted By prelle
Words 1030
Pages 5
ANG TOEY VILLAGE (บ้านอ่างเตย)
Ang Toey Village is located at village no. 9, Ta Takiap Sub-District, Ta Takiap District, Chachoengsao Province. It is situated 75 kilometers from Chachoengsao, occupying 24,000 acres of land, of which approximately 9,000 acres are used for diversified plantations such as cassava, rubber, eucalyptus and pineapple etc. and 3,000 acres are rice paddy fields. In 1996 the village was also selected to be part of PTT reforestation project, which followed the Reforestation Campaign in Commemoration of the Royal Golden Jubilee. The village headman is Mr. Praiwal Khumprasit. Majority of local people came from the lower Northeastern part of Thailand. At present, there are 320 households with total population of 1464. The success of the whole village was recognized since the year 2007.
Ang Toey Village is a small, close-knitted community. It started off as a small scale farming community then expanded to diversified farming and occupations. Villagers are hard working persons and self-reliant I.e. they worked and produced for their own consumptions initially. Villagers started off as being farmers but as time went by, they realized that rice farming was not sufficient and was not good for their soil so this was the starting point of diversified farmings and occupations namely rice farming, orchards, vegetable growing, silk woven, fish cultivation. From producing for own consumptions, surplus occurred so they started selling/exchanging to nearby villages thus extra income earnings. This whole working concept fitted very well with His Majesty King Bhumibhol Adulyadej’s ‘Sufficiency Economy Model’.
The major factors that contributed to the village’s success in adopting the sufficiency economy philosophy are the three main characteristics that describe the villagers’ way of life. They are modesty or sufficiency, reasonableness or…...

Similar Documents

Rural Development: Community Participation and Case Studies

...RURAL DEVELOPMENT CHUPICAL SHOLLAH MANUEL The term ‘community participation’ has recently come to play a central role in the discourse of rural development practitioners and policy makers. At the same time, people’s interpretations of the term and criticisms of other people’s interpretations have multiplied, and the intentions and results of much participation in practice have been questioned or even denounced (Booth, 2005) and Cornwall, 2004). Community participation as a methodology has become a “buzzword” and at its base has become a cornerstone for every developmental project in developing countries. According to Fung (2002), participation is the active involvement of the community, particularly the disadvantaged groups such as women, children, elderly, disabled and the poorest of the poor, in the decision making, planning, implementation, and evaluation of their own development activities The concept of community participation however, has remained a contested terrain. This paper considers participation in development programmes and assesses its relevance both in theory and practice. A definition of development and community participation will give a clear insight of the applicability of the methodology. The essay also stresses the strengths and weaknesses of the approach with the aid of case studies from developing nations. The concept of community participation in development became the common currency of exchange in development discourse in the 1970s and......

Words: 2847 - Pages: 12

Rural Marketing

...RURAL DEVELOPMENT MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not......

Words: 11589 - Pages: 47

The Impact of Rural Banking on Rural Farmers in Uganda


Words: 4723 - Pages: 19

Rural Planning

...pollution in Mozambique is still comparatively light by global standards, studies in Maputo harbour in the mid-1990s indicated that the beaches of Maputo and Beira were polluted from increased soil erosion, human-induced pollution, domestic and industrial residues and from ship traffic and were not safe for swimming. In Angola, water experts noted, people fleeing the conflict in rural areas settled in coastal, urban areas resulting in overpopulation, overburdening of sanitation facilities and localised pollution. The capital, Luanda, was built for 500 000 people, but the population multiplied as the civil war intensified leading to a large-scale growth of unplanned settlements. There were virtually no sanitation facilities, sewage systems and refuse collection. Marine pollution in and around major urban areas with large informal settlements such as Luanda has in some cases reached toxic levels, water experts said in the report. Industrial pollution in Swaziland is impacting on poor communities residing near waterways used as receiving waters. The polluted water poses a severe health risk to communities located near the river who use it for domestic activities, such as cooking, washing and bathing. Even in South Africa, toxic and radioactive substances generated from industries are polluting rivers and causing long-term contamination of the aquatic ecosystems. In 1991, the Atomic Energy Corporation of South Africa caused a huge spill of 80 000-100 000 tonnes of caustic soda......

Words: 1634 - Pages: 7

What Do You Understand by the Term ‘Counter-Urbanisation’, and What Kinds of Implications Can This Have for Rural Communities?

...large urban community, building the characteristics of bigger towns and cities for example the cities of; London, Manchester, Liverpool and Glasgow. From this we can deduce that Counter-urbanisation is the process of people migrating away from the big crowded cities into less densely packed areas in the countryside or smaller settlements than the environments they came from. One of the main causes of counter - urbanisation is the perception of a better quality of life, they want to be able to live in a clean and quiet area without air and noise pollution, busy traffic, dirt and the crime of urban environments. Another attraction of moving to a rural environment is that employers have also started to move to rural areas, adding to the cause of counter- Between 1981 and 1996 rural areas gained more than 1 million jobs. The use of high speed internet connections has allowed people to work at home, even establishing their own internet businesses this has allowed them to move away from the towns and cities. One of the major effects of counter- urbanisation is that the majority of the services in the area are forced to close. This is because the majority of people moving into the areas commute to work every day so instead of using the small village shops for their goods they use the large supermarkets in the urban areas in which they work. Businesses in rural areas then have to close because they aren’t getting enough trade. Other services that have disappeared in many rural......

Words: 593 - Pages: 3

Rural Development

...Development Studies Rural Development The economy of Bangladesh is based on agriculture. When the question of development arises in this society, the question of rural development comes automatically. It has been accorded the highest priority in our development strategy. It aims at qualitative change in the life pattern of our people. Definition of Rural Development: Rural development is the betterment in the totality of life for rural people. According to World Bank (2006), “Rural development is a strategy designed to improve the economic and social life of a specific group of people-the rural poor.” The Objectives of Rural Development: The objectives encompass improved productivity, increased employment and thus higher incomes and health. A national programme of rural development should include a mix of activities, including to projects to raise agricultural output, create new employment, improve health and education, expand communications and improve housing. Importance of Rural Development: For a country like Bangladesh, rural development is important. The reason behind this is that most of the people of the country are living in the villages. There is a direct link between the rural development and the development of our national economy. The rural sectors contribute about two-thirds of the GDP. We can achieve our cherished goal of financial development by the development of our villages which hold the key to our success. Specific Targets of Rural......

Words: 3566 - Pages: 15

Rural Bank

...Consultative Group to Assist the Poorest (CGAP) Working Group on Savings Mobilization RURAL BANK OF PANABO (RBP), PHILIPPINES (CASE STUDY) Ulrich Wehnert Eschborn, 1999 CGAP Working Group on Savings Mobilization CONTENTS ABBREVIATIONS LIST OF TABLES AND GRAPHS 1 CONTEXT 1.1 1.2 Macroeconomic context iv v 1 1 Context of the financial sector 1 1.2.1 Role of the central bank 1 1.2.2 Regulation and supervision 2 1.2.3 General development and characteristics of the financial sector 3 1.2.4 The impact of the Asian financial and economic crisis on the financial sector4 1.2.5 Outreach and characteristics of state interventions 4 1.2.6 Social security system 5 Social and socio-cultural context Classification of the macroeconomic, financial and socio-cultural context 5 6 7 7 8 8 9 11 11 11 12 1.3 1.4 2 INSTITUTIONAL ANALYSIS 2.1 2.2 General characteristics of the Rural Bank of Panabo Institutional type, governance and organizational structure 2.2.1 Institutional type and governance 2.2.2 Organizational structure 2.2.3 Lessons learned in institutional type, governance and organizational structure Success factors Limitations and risks Possibilities of replication 2.3 Demand-oriented savings products and technologies 12 2.3.1 Characteristics of demand-oriented savings products and savings technologies 12 2.3.2 Design of demand-oriented savings products 13 2.3.3 Procedures to introduce demand-oriented savings products 13 2.3.4 Lessons......

Words: 16444 - Pages: 66

Rural Marketing

...Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total...

Words: 15293 - Pages: 62

Rural Community Presentation

...Rural Community Presentation Assessment of a community is essential for planning, implementation, and evaluation of programs to improve the health of a population. Our windshield survey provided an informal means of evaluating the community of Grambling, Louisiana. By understanding the essential functions of the community one is allowed to better identify potential needs. My perception of the goals was to “Improve health-related quality of life and well-being for all individuals.” ( It is noted that people are living longer and promoting well-being emphasizes a person’s physical, mental, and social resources and enhances protective factors and conditions that foster health. One of the objectives that are associated with this goal according to Healthy People 2020 is: “Increase the proportion of adults who self-report good or better physical health.” ( The second goal to consider is,”Improve access to comprehensive, quality health care services.” ( An objective for this goal is, “(Developmental) Increase the proportion of persons who receive appropriate evidence-based clinical preventive services.” ( Both of these goals and objectives are important as the family nurse practitioner is in an excellent position to be an educator of issues relative to the patient’s health. In addition the nurse practitioner is in the position to promote screening and preventative services. The nurse practitioner also......

Words: 1135 - Pages: 5

Rural Banking

...RURAL BANKING Rural Banking System Republic Act No. 720, as amended, embodies the State’s policy “to promote and expand the rural economy in an orderly and effective manner by providing the people of the rural communities with the means of facilitating and improving their productive activities, and to encourage cooperatives.” Toward this end, the Government shall encourage and assist in the esablishment of a system of rural banks which will place within easy reach and access of the people credit facilities on reasonbale terms. Since the establishment of the first rural bank in 1952, the rural banking system has played a pivotal role in developing the country’s rural areas through the following: 1. The extension of credit facilities to small farmers, merchants and rural industry/enterprise operators. 2. The extension of technical assistance on small business or farm management, as well as the proper utilization of credit for production and marketing in coordination with supervisory and other involved government agencies. 3. The encouragement of savings and thrift consciousness among rural folk. 4. The encouragement of the establishment of farmers’ cooperatives. Rural Bank, defined. A rural bank may be described simply as a bank located and established in a rural area for the purpose of placing within easy reach and access of the people credit facilities at reasonable terms. Organization. No rural bank shall be operated......

Words: 2336 - Pages: 10

Imact Ofrural and Community Banking on Rural Development

...Chapters 1.1 Background of the Study The Rural Banking concept was introduced in the mid-1970s. The motives were to mobilize savings from the rural areas and in turn make institutional credit available to the Rural Economy. The need for improved financial intermediation in the rural economy became paramount because of the non-availability of formal institutions and the fact that most rural dwellers are engaged in agriculture. Agriculture is the mainstay of the Ghanaian economy and until recently the largest contributor to GDP. (Yahiya, research Dept. of BOG, 2013) Despite the potential resources existing in the rural areas, farmers and small entrepreneurs lack the required institutional credit to play the expected meaningful role in the Economy. The peasant farmer had to rely on informal operators such as Mobile Bankers locally known as Susu Collectors, and self-help groups and money lenders for his credit needs. These creditors charge exorbitant interest rates which, in most cases, aggravates the poverty state of the borrowers. The bank of Ghana, in a bid to take care of the credit and other financial needs of the rural people, therefore encouraged Commercial Banks to expand their rural networks. The Agricultural Development Bank, for example, which was originally a unit of the Bank of Ghana, was established in 1965 with the aim of reaching the small-scale farmer(s).These Banks were however unable to satisfy the financial needs of the rural folks and farmers,......

Words: 15274 - Pages: 62

Opportunities for Renewable Energy Electrification in Rural, Developing Communities

...renewable energy electrification in the developing world. It begins by describing the current energy needs in rural areas of the world, and the consequences of continued increases in fossil fuel consumption that may occur if renewable energies are not used. The second part of the paper briefly explains the processes, the advantages, and the disadvantages of three available forms of energy: hydro-, solar, and wind power. Finally, in the conclusion, it makes a proposal to help resolve some of the problems presented at the beginning of the paper. Electricity Demand and the Developing World A Growing Necessity Hundreds of millions of people live in remote areas of the world where local governments cannot provide electricity. “On islands, in mountains, or separated by miles of undeveloped land, these communities cannot access the electricity they need for water purification, irrigation, health services, education, food preservation and other public utilities” (Danish Wind Energy Association, 2002). The problem is rooted in both the location and population of these communities because governments cannot afford to build power lines to connect smaller, distant populations to the public electricity grid. In some areas, diesel-powered electric generators, oil-burning lamps, batteries, and other substitutes can meet some of the energy demands. More remote communities have no electricity at all. When determining the best way to address the electricity needs of the developing...

Words: 1005 - Pages: 5

Rural Marketing

...The size of the prize in Indias hinterlands is on the rise. Rural India accounts for about 50 per cent of Indias GDP and nearly 70 per cent of the countrys population. Since 2000, per capita GDP has grown faster in rural areas than in its urban centres: 6.2 per cent CAGR versus 4.7 per cent. Rural incomes are growing and consumers are buying discretionary goods and lifestyle products, including mobile phones, television sets and two wheelers: between 2001 and 2009, spending in rural India was $69 billion, significantly higher than the $55 billion spent by the urban population. Companies that recognise this enormous opportunity are experimenting with various go-to-market models to garner their share of this growth. But the results have been mixed. To understand why and what to do about it Accenture conducted a major research study of more than 100 companies to discover how successful companies are responding to the opportunities and hurdles. An efficient sales and distribution model is the most critical factor to achieve profitable and sustainable growth in rural markets: nearly 60 percent of the survey respondents ranked it as the top imperative. Our research found that a hallmark of success in rural India is overcoming challenges in the three stages of the consumer lifecycle reaching, acquiring and retaining the rural customer. In terms of reaching the rural consumer, the biggest obstacles facing companies are inadequate distribution networks, partners with limited......

Words: 1936 - Pages: 8

Rural Marketing

...Steel are beefing up their presence in rural areas to tap the rising demand, largely driven by the construction sector. The growth has been significant in the past few years. A recent study by IMRB estimates per-capita steel consumption in rural India at about 9.8 kg, a five-fold growth in six years. The National Steel Policy-2005 had estimated per-capita rural consumption at two kg then. Steel consumption in rural India has traditionally trailed the urban sector due to issues such as affordability and availability of the commodity. The current per-capita consumption of finished steel stands at 55 kg and is projected to grow to 112 kg by 2019-20. “There is an increasing demand for steel from rural areas, mainly from construction, both household and community, and agri-implements,” said Mr Sushim Banerjee, Director General of the Calcutta-based Institute for Steel Development and Growth. The Government's rural social welfare initiatives, such as low-cost housing scheme and Pradhan Mantri Gram Sadak Yojana, are also seen aiding the demand, he said. “Rural market is undergoing a rapid transformation with its new found purchasing power. This potential could help us in raising per-capita steel consumption,” the SAIL Chairman, Mr C.S.Verma, said. SAIL is present in 630 districts with over 2,700 dealers, of which 728 are in rural areas. In the current fiscal, SAIL intends to appoint 1,500 dealers, of which about 1,000 will be in rural areas. About 27 per cent of SAIL's......

Words: 419 - Pages: 2

Ehr- the Abc Community Is a Rural Area

...* The ABC community is a rural area known for cattle, cotton, and peanut farming. Several areas of this community do not have broadband or adequate internet speed to maintain health information exchange this is a barrier to EHR implementation and health information exchange. Although there are some businesses and many family-owned farms they do not heavily use technology and often do not offer health insurance benefits to their employees. The community also has a significant population of undocumented immigrants that work on the farms and in oil fields. The Smiles critical access hospitals is a small free standing clinic with under 25 beds. * Smiles clinic has on staff one IT/telephony expert, two coders and one billing administrative clerks. * IT/Telephony expert * Coding experts: * Submit claims in accordance with government regulations and private payer policies, follow-up on claim statuses, resolution of claim denials, appeals submission, posting of payments and adjustments, and collections management. * Coding professionals are expected to support the importance of accurate, complete, and consistent coding practices for the production of quality healthcare data. * Coding professionals in all healthcare settings should adhere to the ICD-9-CM (International Classification of Diseases, 9th revision, Clinical Modification) coding conventions, official coding guidelines approved by the Cooperating Parties,* the CPT (Current Procedural......

Words: 1846 - Pages: 8

Watch Now | 第01集 | Beyond HDTV 720p AC3 5.1