Seattle Mariners

In: Business and Management

Submitted By muchjames0
Words 3200
Pages 13
Name
Business Prospects for The Seattle Mariners
Institutional Affiliation
May 27, 2016

Executive Summary
The Seattle Mariners have been in the region since 1977 with the aim of entertaining and representing Seattle in the highest level of playing baseball. The present home of the Mariners is the Safeco Field in the SoDo area of Seattle. The team has won the league in 1995 and on 2001 the team set the league record winning the highest number of games for one season.
The Mariners are one of the best-managed clubs returning profits even when the other big players are operating at a loss. Some of the reasons for its sustenance and success are attributed to firstly, the Nintendo group. The controlling owners bought the 55% stake when the company was experiencing difficulties in the maintenance of the former home necessitating a change of location. They brought the peace of mind and stability to the community. The other reason for the team's rise is because of the management that has made wise decisions regarding the present building and home of the Mariners.
A SWOT analysis of the institution shows that the firm is in a good position to compete with other national league teams because it can increase its local support base as well as appeal to International market because of the presence of icons from other nations among the team members. The weaknesses are glaring but can be avoided by building a team that is very ambitious to win and reach levels that have not been reached before this time. In this case, competing, winning and dominating the World Series. The threats can be mitigated by forming a loyal support group and ensuring that children uptake baseball from their very young ages.
The club’s competitive analysis reveals that it is still going to compete very well against the competition that it faces in the business world as well as on the pitch.…...

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