Senior Writer

In: Computers and Technology

Submitted By Denniskiprono
Words 627
Pages 3
Social Media Tool
Student’s Name
Institution
Date

IFTTT is a social media tool that stands for “if this, then that”. It is useful in automating general web-based activities. This tool has several recipes, and each one of them has a trigger (“this”) and consequent action (“that”) for joining different applications, for instance, Google+ and Instagram (Coles, 2015). A perfect collection of recipes saves time, and it helps in organizing a company’s online activities. For example, it makes it possible to thank automatically twitter followers for retweets by using the buffers social scheduling app. IFTTT is an important social media tool in a business environment for organization and efficiency both at personal and at group levels. It works in such a way that if an activity takes place in one app, the activity sets off an action in a different app (Coles,2015).For instance sharing a photo in Instagram will automatically cause the same photo to be posted in Facebook, Twitter and many other photos sharing services.
There are many ways that IFTTT can be applied in a professional setting. They include scheduling social media campaigns. The tool is used to ensure that whatever is posted on social media remains in circulation for longer periods so that most people can see (Coles, 2015). It is used to re-post the content of a business on a regular basis while focusing on blogs that were written that were probably not seen when they were posted for the first time.
When new content is posted on social media, its link is added to an IFTTT formula called recipe that will repost the same blog on Twitter every week, or month at a particular time and day. Posting the content a second time will reach more people because followers increase in number every passing day.
Another way in which IFTTT can be applied in a professional setting is in finding new clients. Its ability to…...

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