Sex in the Media

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Submitted By hammertime
Words 624
Pages 3
In this day and age, sex is one of the most predominate tactics used in advertising. Whether its selling diet pills, shoes, perfume, or even promoting a new televison series, sex sells. Since 1983, the percent of ads using sex to sell products rose from 15 percent to 27 percent by the year 2003. Advertising agencies have found that using this type of approach has attracted more buyers and helped them to achieve their main goal of selling more of their products. Through sexual imagery sellers can arouse not only the viewers eye but their imagination as well. One example of this type of advertisement, is the internet ad by Gucci promoting their fall 2011 perfume "Guilty". The target audience of this ad is young women ages from 19-35. The ads picture showcases two very attractive models, one male and one female. Both models are shirtless hinting to the viewer that they are both naked. The expression on these models faces are inviting and full of desire. Whether its of each other or the smell of the fregrence is uncertain. An intimate relationship seems to be portrayed by the way both models are positioned. The male is shown behind caressing and kissing the female while she gazes into the camera. The dim lighting in the photo suggests they are in a romantic and cozy setting. Their interaction with each other leads the viewer to believe that there is a high level of sexual attraction between the two. The woman is in larger view assuming she is the one in control. Placed at the bottom of this photo are the bold words Gucci Guilty along side a picture of the actual perfume bottle in the right corner. To the side of this picture ad is statement ;"GUCCI GUILTY is about the feeling that you can attain whatever you want. It is about pushing your personal boundaries and experiencing the thrill of the forbidden. Without compromise, GUCCI GUILTY is a statement about who…...

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