Sexuality in the Media

In: Social Issues

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Sexuality in the Media

2nd Writing Assignment
Family and Society
SOC 1130-98

March 21, 2010

There is a stark contrast between the past and the present when it concerns the amount and content of sexuality in the mass media. What is considered “normal” in today’s society was considered quite unacceptable in the past. A good example of this would be the ideal family in the 1950’s. It was considered normal to go steady, marry your high school sweetheart, have a couple of children, and live happily ever after. There was very little divorces, no homosexuals, bisexuals, transvestites, etc. This is not to say that people were not the same back then and as they are now. It could easily be that people are the same, it is the culture that has changed and allowed them to express their true thoughts and beliefs. Another key element to the past and the present is the introduction and expansion of technology. The internet has opened many windows to very different ideas of sex and provides more avenues in how to attain things that once was deemed inappropriate. With the ability to see and search what you want, when you want, without anyone knowing allows people to express themselves in way they were not comfortable expressing in public. The media itself has truly pushed the boundaries over and over again until they have pretty much disappeared. The idea the sex sells is a pretty relative term and is used quite often with all different types of advertising. You see half naked woman selling milk, woman in skimpy bathing suits pouring water all over themselves and they are selling a hamburger. It is almost to the point where our society as a whole has been so desensitized that the media has to continually up their game and approach to find something that will catch our attention. The media is also a very good perpetrator of the “double…...

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