Sippican Corp

In: Business and Management

Submitted By 123456arjun
Words 5919
Pages 24
Introduction
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India.
HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
By combining multinational expertise with our deep roots in diverse local cultures, HUL is continuing to provide a range of products to suit a wealth of consumers. HUL is thriving to strengthen strong relationships in the emerging markets as they believe that it will be significant for the future growth of the organization.
With these economic and social objectives in mind HUL started project Shakti to tap the vast market of rural India.
Project Shakti
Intense competition and saturated urban markets made FMCGs look at rural markets. 70% of India’s population lives in rural areas and therefore they hold great potential notwithstanding the low income levels. Government measures like loans waiver, national rural employment guarantee scheme (NREGS) and higher minimum support price for agriculture produce have resulted in higher disposable incomes in rural India. Nevertheless, rural markets are beset with problems such as poor infrastructure, scattered settlements, lack of education and virtually non-existent communication medium. It is uneconomical for retailers to be present in all villages as many of them are so small that marketing would become unviable.
Hindustan Unilever Limited (HUL) thought differently and perceived…...

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