Smuckers Casestudy

In: Business and Management

Submitted By sureyya
Words 2858
Pages 12
Introduction
The J. M. Smucker Company was founded in 1897 when Jerome Monroe Smucker sold his first product, apple butter, from the back of a horse-drawn wagon. The headquartered of the company is in Orrville, Ohio, and it has been family run for four generations. The J. M. Smucker Company is a manufacturer and market leader of fruit spreads, ice cream toppings, health and natural foods beverages, and natural peanut butter in North America. In order to resolve the company’s small size and limited product line, the company began perform acquisition strategy. J.M. Smuckers corporate strategy is to grow its existing brands, introduce new products, and make strategic acquisitions. Across its brands Smuckers aims to own and market Number 1 brands, sold in the centre of the store, in North America. Smuckers expanded beyond jams and jellies with the aim to become the largest firm by acquisition, and by doing so Smuckers have be able to increase its cash flow and size. So far, Smuckers has been very successful in expanding, purchasing number 1 brands and increasing both revenue and profits by large margins along with an increase in stock price.
We will analysis the strategies through the financial performance and the specific circumstances of Smuckers. Identify the key issues and finally provides our recommendations throughout the report.
Key issues
Issue one
Increased price competition (industry):
In the processed food industry, branded manufacturers faced pressures on profit margins in negotiating with retailers and rival brands. The slower growth rates in the food sector and rapid consolidation in retail chains enhanced supermarkets’ the buying power of and ability for allocating manufacturers favourable shelf space. In the same time, supermarket provides attractive price and effective market for their own house-brand products, the growing market share for…...

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