Social Media Marketing

In: Business and Management

Submitted By DipaliPatel
Words 4071
Pages 17
Social Media Marketing
The New Age of Business

Name: Dipali Patel
Student Number: 300814137
Professor’s Name: Nadira Singh
Course Name: Business Culture & Craft
Course Code: BUSN 733
Date Submitted: 11/18/2015

Executive Summary

Social Media Marketing is the best opportunities available today to connect with prospective consumers. Social media marketing is the new mantra for current businesses to socialize. Marketers are focusing on different social media opportunities and taking new social initiatives more than ever before.

Now days, business cannot afford to have no presence on the social channels, all business small to large uses Social Media Marketing for their marketing activities. In the current business practices, many companies and marketers are not using social media marketing effectively. Marketers are using selected social media platforms and staying not interested for other available many different social media platforms. In addition, many marketers present avoiding attitude towards new social network. Many marketers are not spending proper time the social media marketing.

To stay in the competitive marketplace and grow the business, marketers should Increase their use of Social media marketing and use different possible social media platforms for the marketing activities. Companies and marketers have to adopt new social media networks to grow their connections and should spend more and more time on social media for effective use, which will improve the marketing activities.

Table of Contents

Introduction 4

Fundamentals of Social media marketing 5

1. Social media marketing 5…...

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