Social Media Tools in E-Commerce

In: Business and Management

Submitted By peace
Words 2247
Pages 9
Social Media Tools in E-Commerce
The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube.
One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009).
Tools for Effective Messaging
An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts to consider when sending consumer a message. First it is important to Know Yourself. Create content the employee knows about and focus on genuine & interesting subject matter. People will be responsive to the content, as long as it's authentic. Sending a message is similar to starting a brand name. The blogger should learn to know the audience.
The Second tool is to know the audience.…...

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